# Tiger Souvannakoumane > Product Marketing @ Google Deepmind | Prev. Meta, BuzzFeed, Windsurf Location: San Francisco Bay Area, United States Profile: https://flows.cv/tigersouvannakoumane Tiger Souvannakoumane is an Emmy-nominated creative marketer with a MBA at the University of California, Berkeley. He is currently leading marketing initiatives within Google Deepmind and excels in leveraging compelling content to drive impact. With a focus on amplifying narratives within AI, global social impact initiatives, and transformative products, Tiger has established himself as a skilled marketer adept at crafting resonant stories. He led the content marketing team at Windsurf, a revolutionary AI company transforming the way software is built. Building the team from the ground up, he is an expert at scaling the creative marketing needs within the fast-paced, high-growth space of AI. During his tenure at BuzzFeed, Tiger led projects resulting in an impressive 484 million online views and 400 million minutes of watch time across 100+ videos, showcasing his ability to captivate audiences at scale. Additionally, he spearheaded the creation of over 300 video ads for Who Gives A Crap, a toilet paper company that donates 50% of its profits to help build toilets around the world. Notably, his top 10 ads, produced for under $10,000, brought in $1,379,885 in revenue, contributing to an overall $5M donation in 2020. Beyond his professional endeavors, Tiger dedicates his time to volunteering at his church and documenting stories in rural communities, reflecting his passion for meaningful storytelling and community engagement. His innate ability to identify marketable ideas has been further refined through his role at Meta, where he contributed to shaping content strategies to amplify diverse voices on Facebook and Instagram. With a proven track record of utilizing content to drive marketing success and a dedication to creating positive social impact, Tiger is poised to excel in roles that require innovative content marketing strategies and a commitment to driving meaningful change. Portfolio: http://madebytiger.com https://www.buzzfeed.com/tigersouvannakoumane ## Work Experience ### Product Marketing Manager @ Google DeepMind Jan 2025 – Present •Founding product marketing team for Google Antigravity, AI first IDE. •Led Antigravity’s creative marketing strategy across launch, education, and social, delivering 9+ launch videos, standing up course content with DevRels, and building a multi-format content engine spanning demos, experiments, announcements, and thought leadership. •Partner with Research and Product teams to identify and produce narrative-driven video content that translates complex technical work into compelling storytelling for both technical and non-technical audiences. •Built and launched a fully operational in-house video studio from scratch, scoping ~$150K in scalable equipment and enabling rapid production of high-quality demos within weeks. •Established a scalable in-house creative marketing function, hiring and managing contractors to deliver content at a fraction of typical agency costs. •Own Antigravity’s social media, architected workflows from ideation to daily publishing, iterating rapidly on messaging and formats, scaling X to 100K+ followers and YouTube to 100K subscribers in 3 months. ### Lead Product Marketer @ Windsurf Jan 2024 – Jan 2025 | Mountain View, California, United States •Lead creative marketing team across entire organization for B2C and B2B marketing needs. •Effectively scale team and processes from 1 video/week to 20 videos/week. •Develop and streamline content formats that consistently reduce production time and increase engagement across a various projects that include product announcements, educational content, case studies, and podcasts. •Led creative hiring and managing contractors for various projects. •AI startup with a $1B+ valuation •Founding marketing team member for the launch of The Windsurf Editor, the World's First Agentic IDE •Collaborate with stakeholders across very function from executive team, engineering, GTM, finance and legal. •Acquired by Cognition (July 2025) ### Product Manager, MBA Consultant @ Utility Jan 2024 – Jan 2024 •Led a $10M fitness company expansion into the nutrition sector. •Built a nutrition application prototype from the ground up, conducting market and user research, creating a go-to-market-strategy, and identifying comprehensive product features. ### Content Curator II - Product Content Operations @ Meta Jan 2022 – Jan 2024 | San Francisco Bay Area •Enhanced AI personalization model’s performance by reducing big data content analysis time from 2 days to 15 minutes. •Increased user retention and creator growth at scale by providing strong editorial judgment to uphold review guidelines, conduct evaluation and improving content recommendation algorithms. •Strengthened Meta’s relationship with key external partners (e.g., ESPN, NBA, etc.) by leading workshops and creating high-quality social media assets (e.g., decks, video tutorials, etc.) for partners. •Empowers XFN teams with insights into customer usage through research, writing, presentation, and internal uploading of data-driven trend analysis notes, guiding content curation strategy for Facebook/Instagram Reels editorial campaigns. ### Video Content Creator @ Who Gives a Crap Jan 2019 – Jan 2021 | Greater Los Angeles Area •Generated over $1.3M in revenue from the top 10 social media ads with a budget under $10K by prioritizing user needs. •Led cross-functional teams across marketing, legal and growth to produce 300+ video ads within 2 years; navigated varying priorities and achieved KPIs through effective project management. •Won executive approval for "Stop Asian Hate" campaign, galvanizing company-wide empathy towards Asian-Americans. ### Video Producer @ BuzzFeed Jan 2016 – Jan 2019 | Los Angeles Metropolitan Area •Grew NBCUniversal’s Playfull millennial parenting brand from $0 to $4M valuation in one year by conducting in-depth market analysis, identifying key messaging, and creating content that deeply resonated with users. •Founded Buzzfeed’s Nifty Science DIY Brand and grew its user base from 0 to 3M. •Pioneered new video formats that garnered 1M-67M views per video, boosting engagement and customer acquisition. •Delivered weekly videos with 1.3M+ views by leading production from end to end across multiple functions. Select works can be seen at https://www.buzzfeed.com/tigersouvannakoumane ### Video Fellow @ BuzzFeed Jan 2016 – Jan 2016 Delivered weekly videos with an average 380K+ shares and 19M+ views across multiple content verticals. Videos produced during fellowship below. •••••••BuzzFeed Video••••••• "When Your Parents Speak Broken English" - Reached 1.2 million Youtube views in a week. Role: Director, Producer, Editor Notable Features: Huffington Post Good News, Angry Asian Man, Huffington Post Latino Voices "Couples Hug For 4 Minutes Straight" - Reached 960,000 Youtube views in a week. Role: Director, Producer, Editor "Couples Confess Their Fondest Memories" - Reached 840,000 Youtube views in a week. Role: Director, Producer, Editor •••••••Nifty••••••• "How To Naturally Remove Rust" - Reached 52 million Facebook views and 1,100,000 Facebook shares in a week. Role: Producer, Editor "Hot Air Balloon Night Light" - Reached 15.6 million Facebook views and 176,000 Facebook shares in a week. Role: Producer, Editor "DIY Pop-Up Pen Organizer" - Reached 11 million Facebook views and 150,000 Facebook shares in a week. Role: Producer, Editor "Plastic Bottle Zipper Case" - Reached 10 million Facebook views and 106,000 Facebook shares in less than a week. Role: Producer, Editor ### Video Intern @ BuzzFeed Jan 2016 – Jan 2016 Directed, produced, and edited "Asian Americans Try To Speak Their Native Language" - Reached over 1.6 million views in a week, exceeding the benchmark for weekly average views. ### Creative Director / Cinematographer @ Made By Tiger Jan 2012 – Jan 2016 •Earned an EMMY Award nomination from the San Francisco Northern California Chapter of NATAS by leading cinematography, animation and post production in order to simplify complex information into a compelling Public Service Video Campaign. •Showcased exceptional production, direction, and editing skills by creating impactful videos for globally recognized clients, including McDonald’s, the Olympics, and the White House. •Led an Olympic Public Service Campaign, sponsored by McDonald’s and in collaboration with the Olympics, as the lead cinematographer and animator. •Enhanced a White House bullying awareness event by leading cinematography, featuring panel discussions and senator interviews. •Achieved a Gold award at the DC TIVA Awards, demonstrating outstanding work recognized by the French Embassy. ### Graphic Designer / Development Support @ Nogin Jan 2012 – Jan 2016 Drove customer acquisition and retention strategies by designing marketing collateral, including banners, newsletters, and product photography, ensuring brand-specific messaging for client campaigns. ### Jubilee Fellowship Fellow @ Jubilee Media Jan 2014 – Jan 2014 •Selected as one of the eleven filmmakers to attend an intensive two-week film fellowship program •Received hands-on experience in all aspects of film production •Roles included writer, director of photography, and editor for the film "Recovery" ### Armed with a Camera Fellow @ Visual Communications Jan 2012 – Jan 2013 •Selected as one of the ten individuals to receive mentorship under accomplished filmmakers •Directed a short film screened during the May 2013 Los Angeles Asian Pacific Film Festival ## Education ### Master of Business Administration - MBA in Entrepreneurship/Entrepreneurial Studies University of California, Berkeley, Haas School of Business ### Bachelor of Arts (B.A.) in Studio Art, Cum Laude UC Irvine ### High School Pacific High School ## Contact & Social - LinkedIn: https://linkedin.com/in/tigersouvannakoumane - Website: https://madebytiger.com/ --- Source: https://flows.cv/tigersouvannakoumane JSON Resume: https://flows.cv/tigersouvannakoumane/resume.json Last updated: 2026-04-05