Uber Advertising

→ Crafting consumer experiences, focused on affordability and delightful everyday moments.

→ 2025 - Now: Consumer Ad formats & Offers across Uber and Uber Eats mobile.

→ 2025: Advertiser tools - Ads Manager, Eats Manager.

Founding Designer at Flagship

→ Acquired by Shopify in 2025. A Sequoia backed Series-A 20 people team;

→ A lil bit of everything in the search for product-market fit in a 3-sided marketplace.

Lead Designer at Illumio

→ A a16z backed Series-F team valued at $3B.

Currently, I am helping sellers start, run, grow, and secure their businesses with Square's integrated ecosystem of commerce solutions.

Some of the selected ongoing product design initiatives:

• Crafting a centralized product for Square upmarket sellers to monitor and manage their suite of connected devices and/or Point of Sale app settings.

• Crafting a new experience for Square sellers to troubleshoot their connected devices in Point of Sale apps.

Continued leading product design on various management tools for admins to manage, scale, and secure their teams.

Some of selected end-to-end product design projects:

• The self-service federation allows IT admin to set up federation to enjoy the benefits of single sign-on and unified user management without the hassle. It lasted 1.5 years and reached general availability in June 2021.

• New permission-based access control gives the cloud admins flexibility of managing permissions, granular control over who has access to what.

• Launched the governance and risk-management service from 0 to 1 on a small development team, which enables infosec admin to govern identity across all VMware cloud services.

• Contributed interaction and motion components to the Clarity design system.

Started my journey of designing admin management tools. Here I

• Led product innovation and design of intelligent identity cloud security products to enable organizations to securely connect the right people to the right technologies/content at the right time.

• Led the overall creative direction for visual design language, interaction patterns, product navigation architecture, and motion design for the Saviynt portfolio of products.

• Improved cross-functional teams' collaboration and alignment by creating and evangelizing the first formalized product development process.

• Facilitated the executive stakeholders to envision the long-term product and business opportunities.