Independent product design consultancy focused on 0→1 builds, design systems, and UX strategy for early-stage and growth-stage startups.

⦿ Partner with startup founders and engineering leads to prioritize features, validate user flows, and quickly deliver.

⦿ Create product design strategy, prioritization and roadmaps.

⦿ Rapid prototyping of new features with Lovable, Vercel and Claude

⦿ Built component libraries, token systems, and handoff documentation across three client engagements, replacing ad hoc workflows with a consistent design foundation

⦿ Audited and redesigned product workflows for SaaS ConstructionTech platform

⦿ Rapid prototyping with Lovable, Figma Make, and Claude as active tools in client delivery

Drove end-to-end product design for Artificial Intelligence/Machine Learning-powered home management system. Mobile and desktop webapp.

⦿ Led the product design, strategy and creative branding for an early stage AI/ML-powered SaaS

⦿ Defined design strategy and sequencing to ensure alignment with engineering

⦿ Collaborated and communicated daily with the CEO, CTO and Head of Product

⦿ Created scalable design systems for desktop and mobile from scratch

⦿ Created information architecture, user flows, user journeys, personas

⦿ Developed user flows for mobile and desktop experiences

⦿ Led branding workshops that resulted in name, tone, palette and voice

Led a 3-person distributed design team to elevate the learning experience for 20K+ global Google Cloud learners.

⦿ Designed UX, UI, & IA for global programs, increasing discoverability and engagement of content

⦿ Implemented design-thinking workflows and standardized creative processes across teams, improving delivery speed and output consistency by 30%.

⦿ Spearheaded the creative execution of websites, videos, animations, interactive games, and presentations.

⦿ Collaborated with sales university, operations, and internal systems teams to align content strategy with business goals

⦿ Launched UX & creative design of new learning platform

⦿ Built intake, resourcing, and timeline processes in Asana & Jira

I led the creative design team for LXD. I hired, mentored and managed a team of 5 senior UX/UI, motion & visual designers.

⦿ Designed and launched the two most highly trafficked internal websites in the company that resulted in lower help tickets and minimal disruption to CRM and sales tools workflow.

⦿ Applied human-centered design approach to lead the design of sales tools learning & user guide portals.

⦿ Defined design process, intake, simplified documentation, refined feedback loops.

⦿ Established and maintained relationships with LinkedIn Creative & LinkedIn Learning studios to improve internal visibility and collaboration for a distributed design team.

⦿ Designed and built a custom Digital Asset Manager and CMS for the LXD team.

⦿ Developed and built first career profile ladders for creative teams within GBO.

Developed scalable design systems to ensure design excellence and enable global learning initiative to quickly iterate and scale, reducing development time by 15%. Created UX standards and design systems to ensure cross-platform consistency. Created design pitches and custom branding for large multi-year programs. Built relationships with brand and other creative studios to ensure quality and enable our team to scale. Managed two contractors.