At Perplexity, I led 0 → 1 design across major Answers verticals including Finance, Sports, Travel, and core product architecture such as Answer Modes and indexable canonical pages that unlocked novel AI experiences beyond the thread-based interaction model. My work spanned product strategy through shipped production experiences used by millions of people every day. Across each initiative, I designed for web, iOS, and Android while developing a first-principles understanding of the opportunities and constraints of AI systems at scale, a thread that continues into my next venture.

As design DRI for business partnerships, I also helped facilitate collaborations with OpenTable, TripAdvisor, Cristiano Ronaldo, Roger Federer, and others.

I was also a DRI on the developer experience side, focused on improving the discoverability and usability of web components. While senior frontend engineers managed the internal design system itself, I created a separate design system home in MDX that pulled in live component previews and custom Tailwind classes as a live-updating source of truth. This helped maintain consistency and made it easier for new engineers to ramp up quickly.

I’m grateful to have worked closely with an exceptional group of collaborators, including Pete Lada, Jon Michael Murphy, Gunnar Gray, Andy Chung, Henry Modisett, Jon Staff, Jeff Grimes, Raman Malik, Vova, and many others.

I work closely with the founders to bring 0-1 product initiatives to life, rapidly generate ready-to-build designs, in addition to stewarding the design function and brand as we scale the company.

I've also had the privilege to lead the company through a brand redesign, build out own brand asset library, design system, and marketing materials to help the team move fast with the highest quality design possible.

As the founding designer at Teleport, I had the privilege of working closely with the CEO to bring to life new products that reimagined social media for Gen Z. We created a social video diary called Mood that allowed people to share their life without filters or the need to perform like TikTok or Reels.

I was responsible for all aspects of product design, positioning, and marketing videos. Mentored junior teammates in learning to become high output designers through the use of a rigorous and accurate design process, prototyping, and collaboration skills.

At Instagram I worked on Reels and Camera team.I led design initiatives for creation and audio tools. My specific focus was on enabling all people of any skill-level to create Reels with just a few taps to drive our top-level creation metrics.

I leveraged deep experience with mobile prototyping, audio engineering, and video production to take complex workflows and boil them down to simple and intuitive controls that extended the creative abilities of people at scale.

My role was highly cross-functional in nature—working with IG Creative Lab, Reels on Facebook, Computational photography, IG Stories, to stay aligned and consistent across new products in development.

Our goal on Creative X is to bring emotional resonance to Facebook's Family of apps. I help identify opportunities that leverage the talents of our art directors, writers, and producers; in addition to helping them integrate product principles to scale the impact of their work. XFN partners include Stories, Computational Photography and Facebook Communities.