# Tim Rogus > Product Design Leader Location: New York, New York, United States Profile: https://flows.cv/timrogus Product designer and manager with 20 years experience in product design and strategy involving wireframing, UI visual design, product management, front-end development, and product analytics. ## Work Experience ### Founding Product Designer @ Basis Jan 2024 – Present | New York, United States ### Co-Founder @ Pipeless Jan 2020 – Jan 2023 | New York, New York, United States Pipeless (https://pipeless.io) is an API providing real-time personalized recommendations and activity feeds that I bootstrapped with one technical co-founder. It's a SaaS AI/ML product allowing anyone to easily utilize the power of graph databases. I headed product, design and UX along with work in marketing, sales, operations, front-end engineering (vue.js), and technical copywriting. ### Product Design Director @ BentoBox Jan 2019 – Jan 2022 | Greater New York City Area BentoBox offers a suite of tools for restaurants to manage their website, merch, gift cards, white labeled online ordering and catering stores along with a variety of marketing tools. Over 10,000 restaurant and bar clients include Union Square Hospitality Group (Union Square Cafe, Gramercy Tavern), Landry’s (Rainforest Cafe, Bubba Gump Shrimp Company), and many more across the country. Acquired by Fiserv (Fortune 100 payment company) in 2021. • Head of product design, working closely with talent acquisition to build out team from one to seven members • Player-coach while team was small, shifting to strategy & guidance as team grew • Contributed to successful acquisition of startup to Fortune 100 company (Fiserv) • Led product design & research on major initiatives such as white-labled online ordering, catering, marketing tools, checkout revamp and dozens more • Managed design team with sprint planning, design critiques, 1:1’s and project design feedback • In charge of enforcing consistency and evolving design system ### Co-Founder @ devRant Jan 2016 – Jan 2021 | New York devRant (https://devrant.com) is a fun community for software developers to share and bond over their successes and frustrations with tech, code and life as a programmer. Bootstrapped project with one technical co-founder. Heading product, design and UX along with work in operations, marketing and community management. We have grown the community to 200,000 registered developers. iOS/Android/web app. Scripted, animated and voiced a popular YouTube cartoon series based on user generated rants (youtube.com/devrantapp), and a podcast series where my co-founder and I interview world-class developers, including DHH and Andy Hunt. Created a web comic that made it to the front page of Reddit. ### Product Design Lead @ Policygenius Inc. Jan 2018 – Jan 2019 | Greater New York City Area Launched new home & auto insurance comparison vertical, working closely with product and ops teams to hit aggressive OKR’s. Extensive user research for problem validation and de-risking product initiatives. Mentored and trained other product designers. ### Founding Designer @ The Social Edge Jan 2017 – Jan 2018 | Greater New York City Area In charge of product design for a social media management tool called Contempo, used by social media influencers, and our internal team that manages George Takei’s accounts. Collaborated with VP of Product to plan features and product strategy. Set up product analytics tracking, ran user research and assisted in growth marketing efforts. Redesigned web & mobile experience. Managed design resources. ### Director of User Experience @ StockTwits Jan 2015 – Jan 2017 | New York, New York • Led design and user experience initiatives for the largest social network for traders & investors (on iOS, Android, web and mobile web) • Collaborated with Director of Product and COO on product ideation and strategy • Managed design team for company-wide design tasks, interfacing with product, marketing, sales and operations to ensure their design needs were met • Led user research efforts, including usability testing, user interviews and surveys, and prepared reports with actionable insights • Led product analytics, including a migration from Mixpanel to Amplitude including a complete re-instrumentation of event and user tracking • Helped manage team of engineers, contributing tickets and negotiating technical roadblocks • Led A/B testing efforts, researching possible solutions, working with engineers to get testing framework in place, and ran multiple tests impacting KPI's, including one test that increased web registrations 80% • Redesigned the iOS app, leading to be featured on the front page of the App Store as "Best of" and featured in the finance category for over a year • Redesigned and launched open beta for the website, working closely with front-end engineers, and assisting with hands-on design tweaks in CSS/HTML and React JS framework • Architected key brokerage integration feature to allow trading right from StockTwits, leading to over 40,000 connected Robinhood accounts • Set up and managed the StockTwits T-shirt store for turn-key profits with zero inventory, as well as designing all the market-specific shirt designs, including one that was featured in the WSJ • Overall effect of product/design initiatives contributed to a renewed 40% YoY growth rate for a 7-year old product ### UX Strategy Lead @ SNAP Interactive, Inc. Jan 2012 – Jan 2015 | Greater New York City Area UX strategy and design for web and mobile Facebook dating app AYI - Are You Interested? (80+ million installs). Worked with product managers and CEO to take new features from specs to wireframes to mocks and iterated on rapid MVP releases. Led UX research (heatmaps, usability testing, surveys, personas, A/B testing). Led design for moblie (iPhone, iPad, Android Phone & Tablet, Mobile Web). Product managed optimization for key messaging engagment feature. Pushed >15,000 lines of code live (HTML/CSS, JavaScript/jQuery, Git). Ran cohort analysis on tests for impact & significance (Splunk, Excel). Ideated & executed feature that led to double-digit increase in revenue. Architected core experience and visual design for a brand new mobile-first dating app, The Grade, working closely with the CEO and a team of developers on product iterations based on user feedback and marketing efforts. ### UI/UX Designer @ im-genius Jan 2009 – Jan 2011 UI/UX design and front-end coding for a variety of sites: real estate agency, business networking, class booking/management web software, indie music social network, and an online college ### Sr. Web Designer @ eDigita Jan 2002 – Jan 2011 Design and front-end coding for 100+ client sites for web and mobile for a wide range of startups, social networks, retail shopping, custom admin software, restaurants, doctors, and more ### UI/UX Designer @ [ Freelance ] Jan 2002 – Jan 2011 UI/UX design and front-end coding for UI-heavy sites: indie music portal (Tunes Alive), live internet TV (Jankgo.tv), real-time Twitter aggregate admin (AEG Digital Media), browser game (Horseworlds) ### Web Designer @ Planet iBiz Jan 2002 – Jan 2004 Designed and front-end coded web sites and email marketing for mortgage companies, debt consolidation companies, home equity lenders, fashion retailer. Also built out the UI/UX for portals for an online food delivery service and lead management web software ## Education ### BA in Psychology Macalester College ## Contact & Social - LinkedIn: https://linkedin.com/in/timrogus - Portfolio: http://www.timrogus.com --- Source: https://flows.cv/timrogus JSON Resume: https://flows.cv/timrogus/resume.json Last updated: 2026-03-31