• Defining and Scaling UX Strategy: Leading the Consumer Experience org, setting vision, strategy, and execution for International, Discovery, and Consumer App to drive global engagement, retention, and monetization through design.

• Managing and Mentoring Leaders: Directly managing Directors and Senior Managers across Social, Economy, Ads & Brands, and 3D Content, driving alignment between business goals and user experience.

• Driving Design Convergence at Scale: Leading cross-group design initiatives to establish scalable patterns, interaction models, and unified systems, reducing complexity, design debt, and ensuring seamless, high-quality experiences across Roblox.

• AI/Personalization-Driven Design: Driving AI-driven UX innovation across Home, Search, and Notifications, leveraging personalization to enhance discovery, engagement, and user retention through data-informed design.

• Leading design for the Growth Group, guiding International, Discovery (Home, Search, Notifications, Details Pages), Roblox's Experimentation Platform and Personalization teams to advance UX strategy and vision.

• Collaborating closely with Product and Engineering Directors/VPs to align Growth Group strategies with company-wide goals — reporting to the Chief Product Officer.

• Overseeing Design Operations and Program Management, fostering cross-group design strategy, system cohesion and alignment with broader company objectives. This collaboration has propelled the functional maturity of design at Roblox.

• Leading design leadership team across Discovery, Economy and Trust & Safety Groups' bringing design strategy to each business group's initiatives and up-leveling their respective teams and cultures.

• Mobilizing "tiger teams" to address high-visibility objectives crucial to Roblox's developer community, the platform's users and the company's C-suite.

• Provided strategic, organizational and design direction for three distinct Studio Product ventures, up-leveling creation, production, global promotion and consumption of content on Netflix.

• Led incubation and experimentation, leveraging consumer behavior data, insights and modeling to provide smarter content intelligence for Creative decision-makers, as well as refinement for personalized promotion algorithms.

• Invested capital and resourcing into the exploration of emerging, industry-disruptive technologies, expanding Netflix's prowess in Machine Learning, Virtual Production and Computer Vision applications in Visual Effects (VFX) workflows.

• Developed techniques, technologies and systems aimed at doubling down on Netflix's commitment as a leader in Global content production and publishing. By augmenting content promotion and local authenticity, we're helping our stories travel across borders. Enhancing our members' on-platform language experience while discovering, watching and, now, playing (via Netflix's investments in Games) is a win for our subscribers, and is key to market penetration of our titles.

• Partnered with Netflix Studios executives, building and leading Design and Product teams focused on optimizing the production of Animation at Netflix via competitive and world-class creative tooling and production management solutions.

• Executed the restructuring and product prioritization of key studio technology investments for Film and TV content production — teaming up with SP&A and across functions to right-size teams and focus while investing more deeply in areas most meaningful for Netflix's growth.

• Spearheaded initiatives adding greater rigor, consistency and accountability in external hiring, prioritizing equity, diversity and internal transparency. Re-applied these principles, standardizing internal mobility of product designers at Netflix.

• Led design across two pillars: News Feed and Connection Integrity — Orgs with large footprints in Facebook's product experience, content ecosystem and ranking.

• News Feed is Facebook's home experience. The News Feed Design Org runs point on developing new Sharing, Expression and Conversation experiences, collaborating with partner teams across Facebook Inc. and maintaining the News Feed Design system.

• Connection Integrity is horizontally positioned to make Facebook better for people and partners, minimizing bad experiences and maintaining its healthy content ecosystem.

• As of June 2020, Facebook reached 2.70 billion users/month and 1.79 billion users/day, marking 12 percent YoY increases in MAUs and DAUs respectively.