# Tim Wong > Design Exec @Roblox (Product & UX) | Ex-Netflix, Facebook | Pulitzer Prize Winner | Board Director Location: San Mateo, California, United States Profile: https://flows.cv/timwong1 ## Work Experience ### Senior Director, Product Design @ Roblox Jan 2024 – Present | San Mateo, California, United States • Defining and Scaling UX Strategy: Leading the Consumer Experience org, setting vision, strategy, and execution for International, Discovery, and Consumer App to drive global engagement, retention, and monetization through design. • Managing and Mentoring Leaders: Directly managing Directors and Senior Managers across Social, Economy, Ads & Brands, and 3D Content, driving alignment between business goals and user experience. • Driving Design Convergence at Scale: Leading cross-group design initiatives to establish scalable patterns, interaction models, and unified systems, reducing complexity, design debt, and ensuring seamless, high-quality experiences across Roblox. • AI/Personalization-Driven Design: Driving AI-driven UX innovation across Home, Search, and Notifications, leveraging personalization to enhance discovery, engagement, and user retention through data-informed design. ### Director of Product Design, Growth @ Roblox Jan 2022 – Jan 2024 | San Mateo, California, United States • Leading design for the Growth Group, guiding International, Discovery (Home, Search, Notifications, Details Pages), Roblox's Experimentation Platform and Personalization teams to advance UX strategy and vision. • Collaborating closely with Product and Engineering Directors/VPs to align Growth Group strategies with company-wide goals — reporting to the Chief Product Officer. • Overseeing Design Operations and Program Management, fostering cross-group design strategy, system cohesion and alignment with broader company objectives. This collaboration has propelled the functional maturity of design at Roblox. • Leading design leadership team across Discovery, Economy and Trust & Safety Groups' bringing design strategy to each business group's initiatives and up-leveling their respective teams and cultures. • Mobilizing "tiger teams" to address high-visibility objectives crucial to Roblox's developer community, the platform's users and the company's C-suite. ### Head of Design, Studio Algorithms, Globalization & Animation @ Netflix Jan 2021 – Jan 2022 | Los Gatos, California, United States • Provided strategic, organizational and design direction for three distinct Studio Product ventures, up-leveling creation, production, global promotion and consumption of content on Netflix. • Led incubation and experimentation, leveraging consumer behavior data, insights and modeling to provide smarter content intelligence for Creative decision-makers, as well as refinement for personalized promotion algorithms. • Invested capital and resourcing into the exploration of emerging, industry-disruptive technologies, expanding Netflix's prowess in Machine Learning, Virtual Production and Computer Vision applications in Visual Effects (VFX) workflows. • Developed techniques, technologies and systems aimed at doubling down on Netflix's commitment as a leader in Global content production and publishing. By augmenting content promotion and local authenticity, we're helping our stories travel across borders. Enhancing our members' on-platform language experience while discovering, watching and, now, playing (via Netflix's investments in Games) is a win for our subscribers, and is key to market penetration of our titles. • Partnered with Netflix Studios executives, building and leading Design and Product teams focused on optimizing the production of Animation at Netflix via competitive and world-class creative tooling and production management solutions. • Executed the restructuring and product prioritization of key studio technology investments for Film and TV content production — teaming up with SP&A and across functions to right-size teams and focus while investing more deeply in areas most meaningful for Netflix's growth. • Spearheaded initiatives adding greater rigor, consistency and accountability in external hiring, prioritizing equity, diversity and internal transparency. Re-applied these principles, standardizing internal mobility of product designers at Netflix. ### Head of Design, Facebook App Integrity @ Facebook Jan 2020 – Jan 2021 | Menlo Park, California, United States ### Head of Design, News Feed, Notifications & Connection Integrity @ Facebook Jan 2019 – Jan 2021 | Menlo Park, California, United States • Led design across two pillars: News Feed and Connection Integrity — Orgs with large footprints in Facebook's product experience, content ecosystem and ranking. • News Feed is Facebook's home experience. The News Feed Design Org runs point on developing new Sharing, Expression and Conversation experiences, collaborating with partner teams across Facebook Inc. and maintaining the News Feed Design system. • Connection Integrity is horizontally positioned to make Facebook better for people and partners, minimizing bad experiences and maintaining its healthy content ecosystem. • As of June 2020, Facebook reached 2.70 billion users/month and 1.79 billion users/day, marking 12 percent YoY increases in MAUs and DAUs respectively. ### Product Design Manager, Facebook Watch @ Facebook Jan 2017 – Jan 2019 | Menlo Park, California • Grew and led the design teams responsible for optimizing Facebook’s video experiences, iterating the Facebook Watch surface and developing net-new video-first capabilities across Facebook’s Family of Apps (i.e. Instagram, WhatsApp, Messenger and Oculus), along with new exploratory investments in Short-Form Video. • Coordinated across FB App leads, developing strategies to grow surface awareness, new interaction models and app architecture to streamline app-wide navigation patterns • Bridged deltas, translating Content Programming and Partnership's needs to Product. • Today, more than 1.25 billion people visit Watch every month to discover and share videos from millions of creators and publishers. ### Sr. Director, UX & Design @ Gannett | USA TODAY NETWORK Jan 2017 – Jan 2017 | Washington D.C. Metro Area • Led a nationally distributed organization of UX Architects, Researchers, Interaction and Visual Designers, 3D and VR artists, Business Analysts and Product Managers • Cultivated partnerships throughout Gannett’s divisions including Product, Technology, Revenue, Finance, Strategy, Marketing and Content, catalyzing increased understanding and alignment • Architected and advocated for new design, documentation and development systems aimed at reducing the cost of future experimentation, boosting operational efficiencies and increasing the speed-to-market of new ideas • Propagated a culture of inclusivity and transparency with the aim of instilling a continued, sustainable sense of urgency among teams around problem-solving for our business • Armed the UX, Design and Product teams with tools to promote better data-informed decision making, improving comprehension of financial and analytics data • Led and coordinated the research, requirements gathering, user experience and design efforts for the responsive re-platforming of USA TODAY NETWORK sites — a redesign encompassing 109 domestic local news properties and usatoday.com • Conducted hackathon-inspired exercises, accelerating idea, hypothesis and prototype generation, facilitating more effective user testing and stakeholder communications ### Sr. Director, UX Architecture @ Gannett | USA TODAY NETWORK Jan 2016 – Jan 2017 ### UX Director @ The Washington Post Jan 2013 – Jan 2016 | Washington, District Of Columbia • Conceptualized and designed multi-platform storytelling experiences, connecting developers, reporters and producers in the creation of accessible tools and templates • Managed the design and buildout of native advertising programs and execution of new ad products through the pre-and-post-sale phases of the RFP process • Weaponized analytics data in the experimentation and fine-tuning of engagement strategies on social platforms, promoting audience acquisition and growth • Supplemented sales efforts in client/agency meetings, using my cross-divisional perspective to build excitement around new editorial and ad product innovations • Engaged technology, social and platform partners in business development efforts aimed at opening new distribution and syndication channels • Determined project MVPs and facilitated rapid prototyping of new products, site and native app features, evangelizing development methodologies that encourage iteration and flexibility while striving for scale and repeatability • Pitched and sold Washington Post-engineered software as the company expanded its Business-to-Business (B2B) SaaS (Software as a Service) footprint, helping clients realize the capabilities and potential of our CMS product suite • Revamped washingtonpost.com, focused on improving content consumption and discovery, utilizing The Post's platform-agnostic rendering engine and tools • Tracked and monitored the development, use, implementation and adoption of various platform technologies and CMS tools • Maximized company goals, along with the use and allocation of its resources through logistical coordination and the day-to-day coordination of my team ### Product Manager, Election 2016 @ The Washington Post Jan 2015 – Jan 2016 | Washington D.C. Metro Area • Collaborated with public relations, business development, audience development and marketing teams, tackling branding and outreach campaigns aimed at extending the reach of our content, information services and technology • Represented the newsroom and technology groups during client/agency meetings, supplementing the advertising sales team's efforts aimed at building interest around site features and new products • Approached The Post’s multifaceted election coverage as a product, built on the foundation of a suite of sellable, sponsorable and brand-building components • Liaised between newsroom, engineering, design and business stakeholders, utilizing my combined design, tech, product and editorial vantage point in the evaluation of opportunity costs and prioritization of ideas • Orchestrated the development of systems, tools and templates for the National and Politics desks, keeping an eye out for scalable solutions for The Post at-large ### Sr. Editorial Designer @ The Washington Post Jan 2012 – Jan 2013 • Defined the visual voice and primary production workflow for the WP Politics and flagship iPad apps • Trained designers and producers, encouraging experimentation while still maintaining high standards for taste and visual editing • Prepared comprehensive style guidelines for newsroom, design and IT staff to follow • Developed new modules for The Post's digital suite of news products • Initiated UX/UI design revisions for iterations of The Post's Grid service and platform • Cultivated collaborative relationships with colleagues and other departments, initiating and maintaining a constant flow of information • Provided occasional design direction for various interactive information graphics ### Design Editor @ Washington Business Journal Jan 2010 – Jan 2012 | Washington D.C. Metro Area • Produced a weekly newspaper targeting local business professionals • Generated charts, illustrations and maps for use in print and web products, often doing my own research and content collection for use in alternative storytelling graphics • Collaborated with editors to brainstorm art ideas for difficult-to-illustrate stories • Executed design work for WBJ's quarterly magazine and other special publications • Curated and edited photos for use in the newspaper, magazine and website • Monitored workflow and helped with ad makeup and pre-flight processes ### Creative Director @ The Baltimore Sun Jan 2008 – Jan 2010 • Oversaw the daily production of a tabloid format newspaper aimed at young adults, managing a team of designers and editors. • Enforced content and design style standards, ensuring quality and consistency throughout the product • Art directed photo shoots and produced photo and vector illustrations • Maintained a calendar of upcoming cover stories and art assignments • Commissioned and provided art direction for freelance illustrators • Acted as a liaison between newsroom, pressroom and distribution managers • Executed a redesign and redefined the functionality of various features in the paper • Fine-tuned display type for cover stories and special sections for style and impact ### Design Intern @ The Baltimore Sun Jan 2007 – Jan 2007 • Developed versatility working on Features, News and Sports design desks • Conceptualized and executed occasional illustration and graphics work • Incorporated Quark, Photoshop and Illustrator tools in Harris pagination system ### Layout Editor @ The Diamondback Jan 2005 – Jan 2007 | College Park, MD ### Design Intern — Life @ USA TODAY Jan 2006 – Jan 2006 • Designed advance pages and worked on daily design projects • Gained experience using CCI and the Layout Champ pagination system • Increased consciousness of structure and presentation in visual editing ### Design Intern — Community News Team @ The Virginian-Pilot Jan 2006 – Jan 2006 • Contributed to the production of six weekly community tabloids • Gained extensive experience using Adobe InDesign, InCopy and Photoshop • Conceptualized assorted cover designs providing flexibility to editors • Proofed pages, formatted content and wrote headlines ## Education ### BA in Journalism and Government/Politics University of Maryland ## Contact & Social - LinkedIn: https://linkedin.com/in/twong911 --- Source: https://flows.cv/timwong1 JSON Resume: https://flows.cv/timwong1/resume.json Last updated: 2026-04-13