I'm a designer with a solid grasp of modern technologies. My approach to design is unique and multifaceted. My design? It's where classic meets innovation. I create interfaces that aren't just beautiful, but also make your heart race.
2024 — 2025
Dubai, United Arab Emirates
Lyvely (MENA social monetization platform, competitor to OnlyFans/Patreon)
Led the full redesign of web and mobile apps, transforming a poorly structured product into a scalable platform for the MENA market. Built a universal design system, directed a team of 4 designers, and partially took on PM responsibilities (~30%), working directly with founders and CEO.
Responsibilities
Built and maintained the company-wide design system for iOS, Android, and Web
Led product redesign across all platforms: feed, posts, sessions, messaging, video calls, monetization, achievements, profiles, and settings
Directed and mentored 4 designers, providing art direction and design reviews
Conducted user research, competitive analysis, and mapped user journeys
Collaborated with developers to align design with technical constraints and integrations
Produced visuals for app stores and supported investor-facing materials
Key Achievements
Unified onboarding across platforms, increasing completion rate by 25%
Improved retention by +12% (7-day) and +8% (30-day) through simplified flows and better UX
Accelerated feature delivery by 3x (4 weeks → 1–1.5 weeks including QA)
Established design–engineering processes, significantly improving collaboration and output quality
Helped position Lyvely as a structured, scalable competitor in the MENA creator economy
2022 — 2025
Dubai, United Arab Emirates
Backed by Kleiner Perkins, Pantera, Lattice & Greylock.
BIOPTIC is an AI-native pharma platform, founded by former Google Director of Product;
Responsibilities
Owned full-cycle product design across Web3, Drug Discovery, and AI
Defined and maintained the company’s visual identity and design systems
Designed and documented products, interfaces, and user flows
Conducted user research and built presentations for stakeholders
Developed company websites on Webflow and HTML email templates
Analyzed user behavior in Mixpanel and Amplitude
Led and mentored designers, acting as de-facto Product Manager
Streamlined workflows, optimized team communication, and covered QA to ensure product quality
Key Achievements
Launched NFT fraud-detection tool (Moderation Tool), later acquired by OpenSea
Shipped and sold AI or Not, a service for detecting AI-generated content
Built and optimized workflows for Essense, boosting conversion to 80%
Established spin-off BIOPTIC, creating a rapid prototyping pipeline for product–market fit
Scaled design–engineering collaboration, ensuring consistent and high-quality delivery
2023 — 2023
When I joined Essense as the lead product designer, the product had been built by a single engineer and lacked any consistent design foundation. The UI was fragmented, user flows were outdated, and there was no scalable system to support the company’s growth.
The challenge was to completely redesign the product, introduce new features, and create a design system that could serve as the backbone for future development.
Challenge
Refactor the existing product and modernize its UI;
Build a scalable design system that could work within Mantine (a React component library), but later evolve into a fully independent UI library;
Improve core user flows, starting with onboarding, which had a very low conversion rate;
Guide a team of designers through consistent execution while maintaining speed and quality;
Introduce new product features that would increase user engagement and differentiate Essense in the market.
Solution
Complete UI redesign with a consistent, modern visual identity;
Fully functioning design system adopted by both design and development teams;
Refactored and optimized core flows, making the product easier to use and more professional;
Added high-value features to strengthen the product’s positioning in the market.
Impact
4–5x increase in onboarding-to-registration conversion after the redesign;
30% faster design-to-development handoff thanks to the new design system;
Reduced inconsistencies by ~70% across UI components;
Positive feedback from stakeholders and early adopters who highlighted the product’s improved clarity and modern look.
2023 — 2023
Dubai, United Arab Emirates
2019 — 2023
Kazan, Tatarstan, Russia
AR/VR startup building simulators and interactive apps for healthcare and sports
Worked on creating and launching AR/VR products, designing user interfaces for applications and interactive simulators adopted by leading medical companies (Bayer, Pfizer, Sanofi, EIDOS Medicine).
Responsibilities
Designed AR/VR applications, simulators, and interactive training tools
Built and implemented the company’s design system, improving speed and consistency
Optimized design processes, boosting team efficiency and productivity
Key Achievements
Secured ₽6M in investment for the company
Winner of the Russian Venture Forum
Participant in the MIPT & Pulsar Venture Capital Accelerator
Developed VR simulators for surgeons and AR materials for medical presentations
Created VR training tools for professional hockey players
Launched an app that reached the Top 3 in “Graphics & Design” on the App Store
Education
Kazan State University
Master of Engineering - MEng
Kazan State University