# Tina Babst > Staff Product Designer at Mark43 | Product Strategy | Design Vision 14 years of solving complex user challenges and building scalable modern SaaS products Location: El Cerrito, California, United States Profile: https://flows.cv/tinababst ✨✨ I'm a goal oriented designer who specializes in interaction design, visual design, and product strategy ✨✨ Most recently I was a Senior Product Designer at 3D Systems on the software product team. I focused on designing reliable and easy to use software experiences for engineers and other professionals who uses 3D printing to save production time. You can find me uncovering user insights from research and data analytics, moving ideas into detailed designs and workflows, and proactively working with strategy, product and engineering teams every step of the way. Prior to this, I worked on 3D Systems' marketing website as a Senior UI/UX Designer where I improved the customer discovery and learning experiences for lead generation. Just to give some background of how I got here, I started my design career in branding and visual design. In the last six years, I transitioned into designing digital experiences. At the core, I strive to deliver high impact product experiences by gaining a deep understanding of the business and user needs, translating them into tangible designs, advocating for user accessibility, conveying ideas through rich storytelling, applying and contributing components to the design system, working tirelessly on design until they are pixel perfect, and validating designs through rapid prototyping - basically doing what it takes to drive impact. ## Work Experience ### Staff Product Designer @ Mark43 Jan 2025 – Present • Defined the product vision and end-to-end workflow for ReportAI, a 0 to 1 LLM-powered reporting product that processes multiple data sources to generate structured police narratives and assist officers in completing reports. • Led the design strategy for expanding RMS Crash Reporting and eCitation, contributing to $3M ARR growth across new agency deployments. • Directed AI strategy for investigative workflows, designing entity clustering and intelligence capabilities that help investigators surface persons of interest across cases. • Designed BriefAI, a case summarization product enabling investigators and supervisors to quickly triage cases and prioritize solvable investigations. • Prototyped the vision for Mark43 Assist, an AI agent using NLP and ASR to support patrol officers in real-time operational workflows. • Partnered cross-functionally with Product, Engineering, Sales, Marketing, Services, and Product Delivery to align product strategy with customer needs, competitive positioning, and agency adoption. ### Lead Product Designer @ Mark43 Jan 2022 – Jan 2025 • Defined the product vision, roadmap, and UX architecture for the Booking platform, expanding the product into the U.S. Federal and UK public safety markets. • Designed the shared UI architecture for First Responder and Computer Aided Dispatch, enabling both products to run on a single codebase and saving months of engineering and maintenance effort. • Led the redesign of Mark43’s platform GIS map system, improving performance and reducing complexity for both users and developers. • Designed Mark43’s first Apple CarPlay experience, enabling patrol officers to interact with core mobile workflows directly from vehicle systems. • Created a universal search experience across the Mark43 platform, improving discovery across multiple personas and reducing development cycles for new search features. • Contributed to design team leadership, helping hire a design manager and mentoring/managing two design interns. ### Senior Product Designer @ Mark43 Jan 2021 – Jan 2022 | New York, United States • Led the design vision, UX architecture, and worked closely with Product to define the strategy for Mark43’s first Booking application for managing short-term custody. • Designed configurable systems for lists, forms, and event management, enabling agencies to adapt workflows without requiring custom development. • Helped the product scale to $2.8M ARR in its first year, followed by deployment across 14 additional agencies without custom engineering work. • Partnered closely with Product on research, discovery, and problem framing to define the roadmap. • Leveraged and contributed to Mark43’s first design system, adding reusable components that improved consistency across the platform. • Supported team growth by hiring 12 designers, helping expand the design organization by roughly 50%, and mentoring designers. ### Sr. Product Designer @ 3D Systems Corporation Jan 2018 – Jan 2020 - Owned user experience and interaction design for the Figure 4 1.1 software release to support Nike, Dyson, Glidewell and 12+ users to serve over 2 million customers - Conducted 8 user interviews, 30+ competitive analysis and 12 usability tests across 4 products, of 3 were shipped to over 100 customers including 3M, Align and GE - Hosted 8 product planning workshops and 28 design reviews for the next generation of large scale ProX 800 3D printer to align user goals with development and improved build time by 40% - Led feature improvement designs for the On Demand Manufacturing (SaaS) quoting system which increased revenue by 6+ million - Created the design system for 3D printer UI and UX along side two other product designers to streamline designs for future products ### Sr. UI/UX Designer @ 3D Systems Corporation Jan 2017 – Jan 2018 | San Francisco Bay Area - Conducted user research, information architecture, wireframing, prototyping, to visual design and branding to support 12 product releases - Responsible for all user experiences on 3DSystems.com as the sole designer on the team - Collaborated with the on-demand manufacturing product team to improve site user experience and SEO which resulted in an improvement to our web conversion rates of 8% - Coordinated with the marketing and the development team to create the 2018 web marketing roadmap, which resulted in an increase in the website's contribution to pipeline by 35% ### UI/UX Designer @ 3D Systems Corporation Jan 2015 – Jan 2017 | San Francisco Bay Area - Promoted in less than 2 years to Senior UI & UX Designer - Led and owned the design strategy for 3DSystems.com site migration—collaborated closely with marketing managers and developers (launched March 2017) - Solved user interaction, information architecture and data visualization challenges for 3DSystems.com - Designed a web product filter feature that improved our customer engagement by 25% - Established the design system, brand style guides and best front-end practices - Mentored junior designers ### Visual Designer @ 3D Systems Corporation Jan 2014 – Jan 2015 | San Francisco Bay Area - Designed 36 consumer product release campaigns on Cubify.com - Created wireframes and prototype for the shop 3D printing material experience on mobile - Responsible for all branding and marketing on Cubify.com from banners, logos, infographics, ads to product guides ### Global Branding Associate @ Treasury Wine Estates Jan 2012 – Jan 2014 | Napa, CA My responsibilities include supporting all functions of the business from Sales to Brand Marketing to Public Relations. I designed point of sales, advertisements, food and wine packaging, emails and websites for Beringer. Routinely, I designed for other brands such as Penfolds, Chateau St. Jean, Etude, Stags' Leap and Greg Norman. On several occasions, I have assisted with photo shoots. I managed my own projects and was responsible for communicating with my clients. I also helped the production manager and production artist with their roles and responsibilities. ### Design Associate @ Lustre Cal Jan 2010 – Jan 2012 | Lodi, CA I designed wine labels for local wineries and prepared artwork for various printing processes. I also trained a fellow colleague on design for print production. ## Education ### Bachelor of Science in Graphic Communication; Design Reproduction Technology Concentration California Polytechnic State University ## Contact & Social - LinkedIn: https://linkedin.com/in/tbabst - Portfolio: http://www.tinababst.com --- Source: https://flows.cv/tinababst JSON Resume: https://flows.cv/tinababst/resume.json Last updated: 2026-04-13