Leading UX design strategy and execution for Volvo's global eCommerce and post-purchase platform across 30+ markets. Currently pioneering a 0-to-1 rethinking of how Volvo sells a car: redesigning the configurator to integrate financial offers in a way no automotive brand has done before, using AI-assisted prototyping and research synthesis in active discovery.

I manage a team of 7 product designers (3 direct reports) across digital and physical experience design, influence executive roadmap strategy through synthesized research, and guide the team through organizational complexity while maintaining design quality and momentum.

Stepped into a UX Design Manager role during a pivotal growth period, leading both hands-on design work across Volvo's car shopping experience and team mentorship. When the company restructured to flatten the organization and empower senior ICs, transitioned to UX Lead, retaining full ownership of the same product area and strategic initiatives with continued design execution.

Led experience design for Volvo's complete order-to-delivery journey across 30+ markets: web checkout, order tracking, mobile app onboarding, and physical car handover at the dealership. The first end-to-end design unifying all three touchpoints.

Key results:

• 75% increase in conversion through A/B testing of the new operational lease configurator and model pages (Sweden pilot, now scaling globally)

• 64% improvement in customer satisfaction

• 38% reduction in order cancellations

• 15% CX score improvement in the UK DTC market

Designed omnichannel flows for in-stock and build-to-order cars across multiple fulfillment states. Used high-fidelity interactive Figma prototypes for validation and engineering handoff. Partnered with mobile app, retail operations, product, and car UX teams to coordinate the physical handover moment, the most emotionally significant touchpoint in the Volvo ownership journey.

Reduced agent document-processing time from roughly 40 hours to 2 hours by redesigning the global document upload and credit review experience, streamlining validation and clarity across international markets.

Led foundational Volvo ID flows, translating legal, technical, and multi-stakeholder requirements into scalable login and account creation experiences that became the architecture for all future onboarding. Collaborated with global product, engineering, legal, and market teams across 30+ markets.

Founded an independent design studio building brand identities and digital experiences for early-stage founders, running the full arc from 0 to launch: brand strategy, UX, visual identity, and digital storefront.

I also build AI-assisted tools to solve real problems in my own design practice, from research synthesis workflows to client-facing apps shipped end to end. Host of Defining Next, a podcast exploring the mindset and decisions behind founders building from scratch.