Experience
2025 — Now
With my previous ServiceNow experience, I help transform IRM and SecOps capabilities across the client base, including cybersecurity and GRC.
Lead all technical aspects of project delivery and solution delivery, including:
• Serve as a subject matter expert to the ServiceNow platform team responsible for analysis, design, development, and implementation of modules and applications.
• Design and implement simple, intuitive software allowing customers to extend and customize functionality.
• Configure applications leveraging UI/UX capabilities, business rules, Flow Designer, UI Builder, UI pages, DB Views, and more.
• Develop across the full web technology stack: Java, JavaScript, Angular.js, HTML, CSS.
• Develop client-specific reporting.
• Translate business/technical requirements into implementation plans; document requirements and specs.
• Interface with ServiceNow technical teams, including Cloud Infrastructure.
• Formulate testing approach, develop test cases, and deploy to production.
• Contribute as a key member of the implementation project team.
• Prepare internal and client-facing technology deliverables.
• Drive continuous improvement of implementation methodology and service offerings.
2017 — Now
San Francisco Bay Area
Consult with early-stage startups and enterprise-aligned initiatives to define UX/UI direction, shape foundational design teams, and foster cross-functional synergy across product, engineering, and leadership. Support organizations transitioning from engineering-driven workflows to user-centered, design-led approaches—grounding teams in process, empathy, and delivery excellence.
• Advise on design team formation, collaboration models, and operational scaling
• Lead procedural migration from legacy and engineering-first environments to human-centered design
• Provide strategic guidance on internal/external tools, design systems, and data-driven UX approaches
• Facilitate design thinking workshops, agile integration, and cross-discipline collaboration
• Areas of expertise include FinTech, AdTech, MarTech, SaaS, PaaS, IaaS, BI/AI/ML, governance, and smart city infrastructure
• Deep focus on complex data systems: ingestion, transformation, workflow routing, and system health visibility
• NDA required prior to in-depth engagements or onsite strategy work
2023 — 2025
San Francisco Bay Area
VERTICAL: Enterprise
Designed and delivered intuitive, insight-driven experiences within ServiceNow’s Partner Portal, supporting internal users, partners, and customers. Collaborated cross-functionally to address legacy complexity and inconsistent workflows identified through business-led user feedback. Integrated generative, predictive, and agentic AI to personalize decision-support tools and streamline program performance.
• Transformed fragmented UX touchpoints into clear, actionable guidance across multiple user types
• Redesigned workflows and built net-new program experiences to improve clarity and effectiveness
• Aligned stakeholders around simplification through research-backed strategy and execution
• Empowered user performance and trust through AI-enhanced interfaces
Outcome: Delivered improved decision-making pathways and user satisfaction across multiple Partner Portal programs resulting in clearer adoption and operational efficiency gains.
2023 — 2025
Currently authoring a Design Masterclass: Fostering Strong Stakeholder Teams
Future Design Masterclass: Working in Enterprise Software (working title)
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Avocademy is an affordable online school that specializes in UX/UI design. Students learn the technical skills they will need to thrive in the world of UX/UI design. They will master UX design principles, research methods, ideation techniques, sketching, wireframing, and other foundational and advanced topics.
• Engagement: UX/UI Course writer
• "Fostering Strong Stakeholder Teams for Epic Outcomes"
2022 — 2025
California, United States
Affordable democratization of leading-edge technology for SMBs, allowing them to efficiently compete in their industry. We feel that any company should be able to benefit from technological innovation, in a meaningful way for their business needs and goals, without a cost-prohibitive buy-in.
We enable companies access to bespoke innovative enterprise technology solutions (PaaS, SaaS, IaaS, AaaS) that may otherwise be out of reach due to initial financial outlay, and lack of implementation skillset.
We have provided custom fully integrated solutions is as little as 3 months.
We grow as you grow with our per-transaction revenue model, with little to no initial outlay.
Our main vertical is Security: Police, EMS, Fire, Private and commercial security, and in the future, Govt & Military
We work closely with our parent company, ThyReality LTD based in London, on our other verticals: Fleet Management, Logistics, Social, Staffing & ERP, AR/VR, Crypto, Quantum computing, AI, R&D, and more coming in 2023.
Education
SUNY New Paltz