# Tina Ye > Personal transformation and leadership coach, currently in certification with CTI Location: Brooklyn, New York, United States Profile: https://flows.cv/tinaye Inquisitive, analytical, and multi-approach designer focused on using research and experimentation to produce accountable solutions addressing today's most complex problems. ## Work Experience ### Life Coach @ Seed and Stitch Coaching Jan 2026 – Present ### Lead Product Designer @ The New York Times Jan 2020 – Jan 2025 | New York, NY ### Lead UX Designer @ Code Ocean Jan 2018 – Jan 2020 | Greater New York City Area Design - Managed and carried out projects from initial discovery through design and final release. Adapted design deliverables to project needs, producing project plans, journey maps, wireframes, high-fidelity mockups, flows, research summary diagrams, presentations, product specification documents and/or annotated engineering deliverables. Research - Planned and carried out research projects (qualitative, quantitative, exploratory, and evaluative). Led workshops for collaborative research synthesis that produced company-wide consensus and buy-in on next steps. Leadership - Created first designer hiring process. Onboarded new designer & mentored them through a complex multi-stakeholder first project. Initiated company-wide documentation & communication practices. Promoted cross-cultural and cross-disciplinary understanding. Advanced product design best practices through workshops and advocacy. ### User Experience Researcher @ Yesware Jan 2018 – Jan 2018 Managed design research recruitment pipeline. Wrote research plans and interview guides. Conducted desk research and interviews with product audience. ### Lead UX Designer @ Assess+RE Jan 2015 – Jan 2017 | Greater New York City Area Conducted user tests and interviews to assess product usability and readiness for launch. Led complete redesign of product interface based on research insights. Designed, prototyped, and worked with development team to implement new features to drive usage and growth. Re-architected existing CSS for extensibility and created a comprehensible React-based component library to speed up development. ### Founder @ Scratch House Jan 2014 – Jan 2015 | Greater New York City Area An 8-month independent project during which I created a weekly web-based community game to motivate people to cook. Took a research-led approach to exploring the problem space, testing hypotheses, and refining a product idea. Conducted interviews, surveys, and workshops (including hosting in-person knife skills classes) to understand the needs and attitudes of my target audience. Built a website, ran growth experiments, and developed content—including a library of instructional videos which reached thousands of views. Grew a highly engaged community of hundreds who collectively uploaded 100+ "mission complete" photos. ### UX Designer (contract) @ FARMIGO Jan 2014 – Jan 2015 | Greater New York City Area Designed and iterated upon wireframes and high-fidelity mockups based on pre-written specifications. Annotated final deliverables to assist in implementation work of remote development team. Created visual designs for promotional collateral and investor decks. Efforts drove customer acquisition and new community launches. ### Co-Founder, Designer @ Yum Box Jan 2012 – Jan 2014 | Greater New York City Area Designed, developed and launched a responsive web app to address the dual problems of recipe organization and cooking motivation. Researched market opportunities and user needs; conducted usability tests and surveys; developed branding and visual style; produced wireframes, user flows, and UI mockups; and wrote standards-compliant front-end code. ### Designer @ Fog Creek Software Jan 2013 – Jan 2014 | Greater New York City Area Researched current user behavior, opportunities, and long-term goals through internal stakeholder interviews and customer feedback analysis. Prioritized, prototyped, designed and assisted in implementation of UX improvements for the company's two flagship software products, FogBugz and Kiln. ### Designer @ Trello Jan 2012 – Jan 2013 | Greater New York City Area (Note: Trello was owned by Fog Creek Software at this time.) Conducted user research, produced wireframes and mockups, wrote feature specifications, and participated in product strategy discussions. Key contributions included optimizing user flows to encourage growth, designing and assisting in the implementation of "Power-Up" paid features, designing version one of the Trello Android app, and illustrating Taco, a beloved product mascot. ### Design Intern @ Arc90 Jan 2011 – Jan 2011 | Greater New York City Area Designed and launched a Javascript bookmarklet for Kindling, a cloud-based service for collecting ideas. Also contributed app icons and documentation for processes that improved client-to-team communication. ### Graphic and Web Designer @ Cahoots Design Jan 2006 – Jan 2010 | Greater Boston Area Contributed visual design, strategy and front-end coding skills to a variety client projects, including websites, brochures, logos and identity, annual reports, apparel, promotional collateral, product packaging, and company naming. ## Education ### Master of Fine Arts (MFA) in Interaction Design School of Visual Arts ### Bachelor of Arts (BA) in Architectural Studies Tufts University ### Bachelor of Fine Arts - BFA in Visual Arts School of the Museum of Fine Arts ### Certificate in Culinary Arts/Chef Training Institute of Culinary Education ### Co-Active Training Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/tina-ye-690947b --- Source: https://flows.cv/tinaye JSON Resume: https://flows.cv/tinaye/resume.json Last updated: 2026-03-31