• Oversaw both product design and brand design.

• Led the launch of the MoMA Design Store Rewards loyalty program from 0 to 1, which increased customer retention by 6% in the first month after launching.

• Managed the digital design of all platforms for the MoMA Design Store, including website, social media platforms, and PR channels, collaborating with 30+ stakeholders across the US, Asia, and Europe.

• Supervised three external partner agencies and one freelance visual designer, ensuring high-quality design output and timely project delivery of seasonal projects.

• Boosted email customer transaction rates by 8% through designing and optimizing campaigns based on A/B testing insights.

• Developed over 10 themed webpages for featured product series and exclusive launches with new interaction design, utilizing HTML, CSS, and JavaScript, which increased user engagement by 14%.

• Oversaw the design content of two online shopping platforms, over twenty email campaigns, and over ten social media advertising campaigns for the U.S. and Chinese markets.

• Reconstructed the brand visual system for digital and physical usage.

Shiseido Clé de Peau Beauté, Natural Diamond Council, Prabal Gurung, Vetir Vert, The VIC