# Tingyu Su

> Startup Founding Designer |  Designing at Youlify AI  |  CMU & Parsons

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/tingyu

Full-stack design lead with 6 years of experience building products and brands, across tech, fashion, retail, and art industries.

Currently designing at Youlify, an AI solution to help physicians and hospital systems get paid fairly and faster.

## Work Experience
### Founding Designer @ Youlify
Jan 2025 – Present | San Francisco Bay Area
- Oversaw both product design and brand design.

### Design Manager @ The Museum of Modern Art
Jan 2021 – Jan 2023
- Led the launch of the MoMA Design Store Rewards loyalty program from 0 to 1, which increased customer retention by 6% in the first month after launching.
- Managed the digital design of all platforms for the MoMA Design Store, including website, social media platforms, and PR channels, collaborating with 30+ stakeholders across the US, Asia, and Europe.
- Supervised three external partner agencies and one freelance visual designer, ensuring high-quality design output and timely project delivery of seasonal projects.

### Designer @ The Museum of Modern Art
Jan 2020 – Jan 2021
- Boosted email customer transaction rates by 8% through designing and optimizing campaigns based on A/B testing insights.
- Developed over 10 themed webpages for featured product series and exclusive launches with new interaction design, utilizing HTML, CSS, and JavaScript, which increased user engagement by 14%.

### Design Lead @ Parisa Wang
Jan 2020 – Jan 2020
- Oversaw the design content of two online shopping platforms, over twenty email campaigns, and over ten social media advertising campaigns for the U.S. and Chinese markets.
- Reconstructed the brand visual system for digital and physical usage.

### Associate Art Director @ Jane Smith Agency
Jan 2020 – Jan 2020 | New York City Metropolitan Area
Shiseido Clé de Peau Beauté, Natural Diamond Council, Prabal Gurung, Vetir Vert, The VIC


## Education
### Master's degree in Engineering Design
Carnegie Mellon University

### Bachelor of Fine Arts - BFA in Communication Design
Parsons School of Design - The New School

### Linguistics
Duke University


## Contact & Social
- LinkedIn: https://linkedin.com/in/tingyu-su-design
- Website: https://www.sutingyu.com/

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Source: https://flows.cv/tingyu
JSON Resume: https://flows.cv/tingyu/resume.json
Last updated: 2026-04-05