# Tin Kadoic

> Design @OpenAI

Location: San Francisco, California, United States
Profile: https://flows.cv/tinkadoic

Design leader operating at the intersection of product, platform, and AI. I build and scale high-performing teams, raise craft at scale, and turn complex systems into cohesive consumer experiences. Previously led Reels at Instagram (2.5B users, 0% → 50% watch time), rebuilt Instagram’s design systems org and led Core Consumer at Doordash.

## Work Experience
### Member of Design Staff @ OpenAI
Jan 2026 – Present | San Francisco Bay Area

### Head of Product Design, Core Consumer @ DoorDash
Jan 2025 – Jan 2026 | San Francisco Bay Area
Directed end-to-end Core Consumer Design (homepage → post-checkout), leading a 20+ person cross-site organization of managers, designers, and specialists. Elevated craft into a strategic differentiator by aligning design systems, brand, and motion—improving product coherence, execution velocity, and overall experience quality across the consumer funnel.

### Head of Product Design, Design Systems @ Instagram
Jan 2023 – Jan 2025 | San Francisco Bay Area
Directed Instagram’s design systems organization, rebuilding the team and launching the company’s latest system to raise craft, coherence, and velocity across the platform.

### Head of Product Design, Reels @ Instagram
Jan 2020 – Jan 2023 | San Francisco Bay Area
Led product design for Instagram Reels, overseeing 9 cross-functional teams serving 2.5B users; scaled watch time from 0% to 50% and shaped short-form video strategy across the platform.

### Head of Product Design, Core Guest Flow @ Airbnb
Jan 2019 – Jan 2020 | San Francisco Bay Area
Led Core Guest Flow design across web and native platforms, redefining the Search → Book experience and establishing a scalable PDP architecture to drive marketplace coherence and long-term velocity.

### Product Design Lead @ Airbnb
Jan 2017 – Jan 2019 | San Francisco Bay Area

### Creative Director, Product @ SYPartners
Jan 2017 – Jan 2017 | San Francisco Bay Area
Client: Apple

### Head of Design @ Five
Jan 2014 – Jan 2017 | New York
Led creative and product design across New York and Zagreb, building and directing a cross-site team while driving 50% of new business growth. Opened and scaled new offices, partnered directly with founders and Fortune 500 clients (e.g., Squarespace, Marriott, Nanit), and delivered end-to-end mobile and platform strategies.

### Lecturer @ University of Zagreb, Faculty of Architecture, School of Design
Jan 2013 – Jan 2015 | Zagreb, Croatia
Designed the IxD curriculum, lead lecturer for Interactive Media & Design.

### Assistant Lecturer @ University of Zagreb, Faculty of Architecture, School of Design
Jan 2009 – Jan 2013

### Founder/CEO at Brlog @ Bruketa&Žinić&Grey
Jan 2009 – Jan 2014 | Zagreb, Croatia
Co-founder, CCO, and CEO of Brlog, a boutique Interaction Design Studio.

### Product Designer @ blackduke
Jan 2002 – Jan 2009 | Croatia
Served as a product and experience design partner to international agencies and brands, leading digital strategy and execution for global clients (Coca-Cola, T-Mobile, Ericsson, Carlsberg, Nutella) and high-growth startups (Vowel, Mixmax). Delivered end-to-end mobile and web platforms across brand and product initiatives.

Partner list: Bunch, Bruketa&Zinic&Grey, Imago, Tridvajedan, Web Burza, Shepoo Arts, Kiosk Studio, Neomedia, Nivas, Heraklo, Lickability.


## Education
### Human Computer Interaction
Copenhagen Institute of Interaction Design

### Master of Arts - MA in Design and Visual Communications, General
University of Zagreb / Sveučilište u Zagrebu

### High School in Information Technology
MIOC


## Contact & Social
- LinkedIn: https://linkedin.com/in/blackduke
- Portfolio: http://blackduke.com

---
Source: https://flows.cv/tinkadoic
JSON Resume: https://flows.cv/tinkadoic/resume.json
Last updated: 2026-04-13