•Spearheading comprehensive experience strategies for the company’s rebranding efforts. Partnering with Projekt202 to design a road-map and vision for the customer portal, internal operations platform, and ERP application
•Performing in-depth Contextual Inquiries and focused User Research to generate User Personas, and Design Principles to guide the design team with ‘Innovative Design Thinking’. Converting affinity diagrams into product’s functional specifications, feature wish-list, data model definitions, and generating detailed acceptance criteria
•Designing the information architecture of a $2Billion Payment Gateway Portal, envisioned as the core Marketable Feature of the 1st release
•Rapid prototyping in Sketch with Google’s Material design to enable User Validation testing. Delivering annotated high-fidelity comps in Zeplin
•Designing custom Salesforce app to suit the brand and company’s needs in Salesforce lightning app builder. Performing user validations of the mobile app with internal focus groups