Facilitating product model definition. Extrapolating research hypothesis from product model definition to define measurable UX metrics. Amalgamating these UX metrics with BRD, and requirements of all stakeholders

Spearheading persona creation effort and implementing TUX [Total User Experience] practice to scientifically tweak specific metrics/factors and deliver holistically improved user experience

Implemented System Usability Scale [SUS] to track and measure subsequent product improvements be aligned with product vision

Built fully flushed prototypes for testing using Figma, and Axure incorporating React fundamentals with Material Design Implementation layer

Establishing a design ecosystem & a comprehensive, living style-guide

Mentored junior and associate level designers in UCD and Lean UX practices

Performing in-depth Contextual Inquiries and focused User Research to generate User Personas, and Design Principles to guide the design team with ‘Innovative Design Thinking’. Converting affinity diagrams into product’s functional specifications, feature wish-list, data model definitions, and generating detailed acceptance criteria

Designing the information architecture of a $2Billion Payment Gateway Portal, envisioned as the core Marketable Feature of the 1st release

Rapid prototyping in Sketch with Google’s Material design to enable User Validation testing. Delivering annotated high-fidelity comps in Zeplin

Designing custom Salesforce app to suit the brand and company’s needs in Salesforce lightning app builder. Performing user validations of the mobile app with internal focus groups

Analyzing business epics and breaking it down to granular per-page/per-task user stories, that could be documented and validated in JIRA

Capturing user tasks in a task-goal matrix and utilizing industry best practices to design the UI for these tasks, which conforms to Chase's standard

Assisting Product Owners, Business Analysts envision the UX, look-and-feel of the end-product by rapid prototyping

Contributing to Chase's library of UI standards