# Tiru Raghavan > Principal Product Designer Location: New York, New York, United States Profile: https://flows.cv/tiru Somewhere between the UX fox and unicorn! ✓ 10 years of experience as a Front-end/UX Engineer. Master’s degree in Human-computer Interaction ✓ PEGA Certified UI Specialist. Adept at Interaction Design, Information Architecture, Usability Testing, providing optimum design solutions ✓ Expert in Agile and User Centered Design methodology with extensive experience in user research. Core skill set includes concept modeling, creating end-to-end scalable wireframes in Lean UX, And finally delivering high fidelity comps tied to interactive, annotated prototypes ✓ Have worked on designing interfaces for wearable devices and internet enabled gadgets ✓ Champion iOS, and web-app developer. Can design apps which comply with Apple’s design standards ✓ Skilled at designing platforms for internal operations, Salesforce® CRM solutions, ERP, PLM applications ## Work Experience ### Principal Product Designer @ Fiserv Jan 2025 – Present | New York, United States ### Senior Product Designer @ Fiserv Jan 2022 – Jan 2025 | New York, United States ### Senior Product Designer II @ Meritize Jan 2019 – Jan 2022 | Dallas/Fort Worth Area • Lead design resource responsible for delivering Meritize’s design brand & identity • Facilitating product model definition. Extrapolating research hypothesis from product model definition to define measurable UX metrics. Amalgamating these UX metrics with BRD, and requirements of all stakeholders • Spearheading persona creation effort and implementing TUX [Total User Experience] practice to scientifically tweak specific metrics/factors and deliver holistically improved user experience • Implemented System Usability Scale [SUS] to track and measure subsequent product improvements be aligned with product vision • Built fully flushed prototypes for testing using Figma, and Axure incorporating React fundamentals with Material Design Implementation layer • Establishing a design ecosystem & a comprehensive, living style-guide • Mentored junior and associate level designers in UCD and Lean UX practices ### UX Lead @ UPS Jan 2018 – Jan 2019 | Dallas/Fort Worth Area • Spearheading comprehensive experience strategies for the company’s rebranding efforts. Partnering with Projekt202 to design a road-map and vision for the customer portal, internal operations platform, and ERP application • Performing in-depth Contextual Inquiries and focused User Research to generate User Personas, and Design Principles to guide the design team with ‘Innovative Design Thinking’. Converting affinity diagrams into product’s functional specifications, feature wish-list, data model definitions, and generating detailed acceptance criteria • Designing the information architecture of a $2Billion Payment Gateway Portal, envisioned as the core Marketable Feature of the 1st release • Rapid prototyping in Sketch with Google’s Material design to enable User Validation testing. Delivering annotated high-fidelity comps in Zeplin • Designing custom Salesforce app to suit the brand and company’s needs in Salesforce lightning app builder. Performing user validations of the mobile app with internal focus groups ### UX Designer @ JPMorgan Chase & Co. Jan 2017 – Jan 2018 | Greater Philadelphia Area • Understanding the activity flows of Consumer & Community Banking from business perspective by means of ethnography, contextual inquiries with SMEs, and translating it to user journeys in UX parlance • Analyzing business epics and breaking it down to granular per-page/per-task user stories, that could be documented and validated in JIRA • Capturing user tasks in a task-goal matrix and utilizing industry best practices to design the UI for these tasks, which conforms to Chase's standard • Assisting Product Owners, Business Analysts envision the UX, look-and-feel of the end-product by rapid prototyping • Contributing to Chase's library of UI standards ### UX Designer @ AXA Jan 2016 – Jan 2017 | Greater New York City Area • Gathering business requirements and drawing user stories from business epics. Mapping these user stories to functional requirements of the product. Consolidating these requirements with end user expectations and structuring the total user experience for ERP products, CRM tools, and white layer software • Information Architecture: Understanding the user’s motivation, laying out the Task-Activity matrix, sequence diagrams, organizing content, defining UI patterns, • Wire-framing and rapid prototyping in Lean UX. Creating scalable, platform variant high fidelity wireframes and prototypes. Laying out data-points for measuring UX goals, and for Usability Analyses • Development of end product in CSS, HTML, jQuery and JavaScript; Ensuring design hand-off and lateral usability testing ### UI Designer @ Ahold Jan 2015 – Jan 2015 | Greater Boston Area • Setting up the web infrastructure for Stop&Shop’s online grocery shopping experience (partnering with Peapod) • Designing apps meant for store associates after extensive user research, analyses based on non-grounded theory and ethnography. This was followed by writing user stories and use case diagrams, UX briefs, sequence diagrams and product maps. • Wire-framing in Axure and delivering a functioning prototype portraying the expected product functionality and behavior to the developers. • Storyboarding in XCODE and coordinating the development efforts ### Senior Systems Engineer @ Infosys Jan 2010 – Jan 2013 | Bengaluru Area, India A senior front-end engineer with 3.8 yrs. of experience working for: 1) Nortel: May 2010 – May2011 2) CISCO: June 2011 – January 2012 3) Yahoo: February 2012 – February 2013 4) Apple: March 2013 – July 2013 in: • Service Assurance, Issue resolution, root cause analysis with continuous product enhancement • Development in HTML, JavaScript, XML, and JAVA and ensuring the delivered product meets the expectations of the UX team • Handling scrum teams 5-15 strong working in Agile weekly sprints ### Associate Software Engineer @ TVS Infotech Jan 2008 – Jan 2009 | Chennai Area, India Front-End Engineer Intern. Was a part of a team that worked on an internal company software, which was based on Struts implemented over the iBatis framework. ## Education ### Master's Degree in Human Computer Interaction Rochester Institute of Technology ### Bachelor of Engineering (BEng) in Information Technology DY Patil University ## Contact & Social - LinkedIn: https://linkedin.com/in/tirumalavan - Portfolio: http://www.tirumalavan.com --- Source: https://flows.cv/tiru JSON Resume: https://flows.cv/tiru/resume.json Last updated: 2026-03-31