Coupang (NYSE: CPNG) is a $40+ billion e-commerce company with offices in Bangalore, Beijing, Los Angeles, Seattle, Seoul, Shanghai, Silicon Valley, Singapore, Taipei, and Tokyo.
I led the Product Management, Design, and Analytics teams responsible for building an intuitive mobile-first shopping experience. We obsessed about optimizing every step of the shopping journey, from customer sign-up to order checkout.
Here are some innovations my team built and scaled to billions of dollars in revenue:
• Transformed our platform from a daily flash deals Groupon-like experience to an e-commerce retail and 3rd party open marketplace platform like Amazon
• Created membership program (similar to Amazon Prime) with free shipping, dawn/same day delivery, and fresh grocery deliveries as key benefits. Delivered over $3 billion in benefits and savings to our members
• Built three-sided food delivery marketplace (similar to Uber Eats and DoorDash) from zero to #2 in the market