# Tobi Akanni

> Senior Product Designer || B2B || Saas || Design || FinTech || AI

Location: Lagos State, Nigeria
Profile: https://flows.cv/tobiakanni

Hello there, I'm a product designer who regularly finds, prioritises, and takes advantage of the most lucrative product and business opportunities to provide remarkable strategies and results.

I enjoy working on extremely difficult items since they have the most untapped potential.
My specialty is creating a shared vision and developing mechanisms that others can use to reduce the effort for teams around me.

I frequently have to take on the most difficult business issues while also enhancing a product's UX maturity.

Accomplishments:

1. One of the firms and businesses I've designed has grown significantly and attracted $5 million in financing.

2. I have scaled two startups from scratch.

3. Implemented a design token to scale a white-labelled design system.


Area of Expertise:

- Creating user interface designs for applications, including the development of prototypes for testing with users

- Working with a team of designers to create new products or improve existing products based on research findings and consumer feedback.

- Manage a team of designers and assign task.
- Conducting usability studies to identify areas for improvement in existing products or to test new product concepts

- Working with developers to ensure that designs can be implemented effectively in code

- Creating visual mockups of designs using figma, sketch, XD or other graphics software

- Collaborating with marketing teams to develop brand guidelines for logos and colors to ensure that designs are consistent with company standards

- Developing concepts for new products based on market research and consumer preferences

- Conducting competitive analysis of existing products in the marketplace to identify opportunities for improvement

- Ensuring that designs meet industry standards for usability, durability, and appearance.

- Stay up to date on current industry trends and market conditions.


Competence:

User Experience
User-Centered Design
Product Design
Facilitation
Interaction Design
High Fidelity
Collaboration
Technical
Prototype Design
Digital
User Interface Design
Usability Design
Information architecture
Communication Skills
Innovation
Typography
Product Management
Product Development

## Work Experience
### Lead Product Designer @ RectangleHQ
Jan 2019 – Present | Lagos State, Nigeria
- Designed, prototyped, and handed off five core SaaS products (proptech, fintech, insurtech, telemed, e-commerce, and edtech), two websites and landing pages (school, health, and payment), and four mobile applications.
- Created and monitored promotional approaches to increase sales and profit levels.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Identified business development challenges and customer concerns for proactive resolution.
- Directed technological improvements, reducing waste and business bottlenecks.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Created organization's mission and vision statements for use by employees.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.

### Senior UX Designer @ Deposits.com
Jan 2020 – Jan 2022 | Dallas, Texas, United States
- Designed, prototype and handed off four core SaaS products (payment, e-commerce, wallet, one-clickout, and identity), two websites and landing pages, and two mobile applications.
- Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.
- Implemented strategies to increase web site traffic.
- Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences.
- Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
- Collaborated with Test Automation Engineers to produce rapid UX iteration via automated diagnostics.
- Resolved UX obstacles through testing and iteration.
- Tested websites at different design and production stages to assess conformance with designs.
- Identified, documented and reported on technical factors impacting interface performance.
- Presented UX designs and solutions to senior staff, evangelising for user-centric design decisions.

### Frontend Developer @ Deimos
Jan 2019 – Jan 2020 | South Africa
- worked with a team to code and build out components using react for an e-commerce company.
- Collaborated with project managers to select ambitious, but realistic coding milestones on pre-release software project development.
- Developed software for desktop and mobile operating systems.
- Designed intuitive graphical user interfaces to improve user experience.
- Discussed issues with team members to provide resolution and apply best practices.
- Designed reusable and reliable code for use within distributed cloud environments.
- Designed, developed, and implemented software applications for website based on analyzed requirements and understanding of industry technical standards.

### Senior User Interface Designer @ Deimos
Jan 2019 – Jan 2019 | South Africa
- Worked with a team responsible for style guide, pixel-perfect visual design, interactive prototyping,  usability testing and hand off one core SaaS products (insurtech).
- Tested websites at different design and production stages to assess conformance with designs.
- Researched and proposed new solutions to make website more user-friendly.
- Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.
- Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.
- Participated in design review meetings to brainstorm new UX developments through collaborative thinking.

### Lead User Interface Designer @ Konga Online Shopping Ltd
Jan 2019 – Jan 2019 | Lagos, Nigeria
- Designed, prototyped, and handed off konga 3.0 Responsive design
- Performed manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates.
- Implemented strategies to increase web site traffic.
- Utilized Google Analytics to monitor websites and other digital content and recommended strategies and updated channels to improve performance.
- Designed elevated and brand-right creative to achieve marketing and merchant objectives.
- Researched and proposed new solutions to make website more user-friendly.
- Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.
- Maximized system performance, enhancing end-user experience by applying iterative back end development updates.
- Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences.
- Analyzed user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent patch cycles.
- Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.

### Senior User Interface Designer @ Konga Online Shopping Ltd
Jan 2017 – Jan 2019
- Designed, prototyped, and handed off Kxpress 2.0, Konga 3.0 and SellerHQ
- Followed all company policies and procedures to deliver quality work.
- Resolved problems, improved operations and provided exceptional service.
- Identified issues, analyzed information and provided solutions to problems.
- Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.

### Lead, UX / UI Designer @ Summitech Computing Ltd
Jan 2017 – Jan 2017 | VI, Lagos
- Designed, prototyped, and handed off one SaaS product (Healthtech), two websites (Estate-Security, Interior Brand, and Dealer Portal), and two mobile applications.
- Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
- Collaborated with teammates to deliver valuable features meeting business and customer needs.
- Used wireframes, mock-ups and prototypes to establish user interface design and architecture.
- Devised site maps and mockups for designs based on proven methodologies and end-user feedback.
- Conducted live user testing of components and functionality to evaluate effectiveness of designs and enhancements.
- Used Agile planning principles to deliver tailored solutions that met customer requirements.

### Senior Graphic Designer @ Jobberman.com
Jan 2016 – Jan 2016 | Marina, Lagos.
- Created marketing materials, conducted marketing research, and communicated with managers.
- Met with customers to present mockups and collect information for adjustments.
- Developed creative design for print materials, brochures, banners, and signs.
- Designed creative digital displays used in online advertising for local businesses.
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
- Completed final touches for projects before rollout.
- Developed creative design for print materials, banners and signs.
- Implemented design feedback from customers and internal stakeholders to improve project outcomes.
- Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
- Worked with clients to gather and define requirements, establish scopes, and manage project milestones.

### Graphic Designer @ Rocket Internet GmbH
Jan 2014 – Jan 2015 | lagos
- Designed and coded newsletter, promotion banners and communications for subsidiaries companies (Kaymo, Carmudi, Javago and Easy Taxi)
- Developed creative design for print materials, brochures, banners, and signs.
- Designed creative digital displays used in online advertising for local businesses.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
- Completed in-depth product design tests using updated software tools.
- Utilized typography techniques to create compelling designs.
- Applied color theory and composition techniques to construct appealing designs.
- Collaborated with other designers to create visually appealing graphics for range of print and digital media.

### Creative Specialist @ Think First Technology
Jan 2012 – Jan 2013 | Lagos, Nigeria
- Design brand identity and communications for small and medium-sized companies.
- Promoted company's events by designing marketing materials such as posters, digital invites and brochures.
- Designed marketing brochures and wrote website copy.
- Developed infographics to better communicate complex data.
- Created logos, illustrations and typography for various organizations.
- Developed original designs for print media, magazines and newspapers.
- Developed graphics and visual content for social media campaigns.
- Worked with clients to gather and define requirements, establish scopes, and manage project milestones.


## Education
### Higher National Diploma in Computer Science
Yaba College of Technology, Yaba, Lagos


## Contact & Social
- LinkedIn: https://linkedin.com/in/tobi-akanni
- Portfolio: https://tobiakanni.notion.site/Tobi-Akanni-1400c95581a74ac2850e418626a046b3

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Source: https://flows.cv/tobiakanni
JSON Resume: https://flows.cv/tobiakanni/resume.json
Last updated: 2026-03-31