# Tobias Toft

> UX Leadership, Google Hardware

Location: San Mateo, California, United States
Profile: https://flows.cv/tobiastoft

Tobias Toft is a design leader, educator, and multidisciplinary designer who draws from his engineering background to inform his work. He centers his practice on rapid prototyping to shape his work and narratives. Having contributed to brand and product design at companies such as Nokia, IDEO, Wove, and Pinterest, Tobias is now a design leader at Google in California.

## Work Experience
### Sr. Lead, Hardware UX @ Google
Jan 2025 – Present | Mountain View, California, United States

### Assistant Professor @ ArtCenter College of Design
Jan 2023 – Present | Pasadena, California, United States

### Visiting Faculty @ Copenhagen Institute of Interaction Design
Jan 2010 – Present

### Head of Core Product Design, Senior Director @ Grammarly
Jan 2024 – Jan 2025 | San Francisco Bay Area

### Sr. Lead, AI UX @ Google
Jan 2023 – Jan 2024 | Mountain View, California, United States

### Sr. Lead, AR/VR UX @ Google
Jan 2022 – Jan 2023 | Mountain View, California, United States

### Creative Director & Head of Visual Design, Google Assistant @ Google
Jan 2019 – Jan 2022 | Mountain View, California
Grew and led a team of 20+ visual product designers. Creative direction for all Assistant surfaces, including defining a foundational design language for ambient intelligence and conversational interfaces.

### Lead & Manager, Applied Creative Technology @ Pinterest
Jan 2018 – Jan 2019 | San Francisco Bay Area
Built and managed a team of designers and creative technologists who worked across product design, brand, and engineering to inspire and explore new ideas through rapid prototyping and experimentation.

### Senior Design Director & Business Lead @ IDEO
Jan 2016 – Jan 2018 | San Francisco Bay Area
Senior Director; Interaction Design, Design for AI, and Creative Technology. Managed people across software engineering, interaction design, and communications design.

### Principal Product Designer @ Polyera Corporation
Jan 2014 – Jan 2016 | San Francisco Bay Area
Part of the core team who designed and built the Wove device (one of the first consumer devices with a truly flexible display) and the software ecosystem supporting it.

### Interaction Design Lead @ IDEO
Jan 2013 – Jan 2014

### Principal Interaction Designer @ IDEO
Jan 2012 – Jan 2013

### Senior Interaction Designer @ IDEO
Jan 2010 – Jan 2012 | San Francisco Bay Area & London, United Kingdom

### M.Sc. thesis resident @ Oticon A/S
Jan 2009 – Jan 2010

### Hardware/Software Designer & Prototyper @ Nokia
Jan 2007 – Jan 2008
Studio DXF

### Product Validation Engineer @ Nokia
Jan 2006 – Jan 2007

### Full-stack Web Developer & Designer @ Vordingborg Bank A/S
Jan 2003 – Jan 2008
Design, development and implementation of two proprietary CMS systems built from the ground up, as well as design and development of various smaller sites and utilities.

### Full-stack Web Developer & Designer @ Funshopper
Jan 2000 – Jan 2003
Maintaining, designing and developing some of the company's key products, as well as occasional development tasks for the company's customers.


## Education
### MA Equivalent in Pilot Year, Interaction Design
Copenhagen Institute of Interaction Design

### Master of Science - MSc in Design & Innovation, Product Design
DTU - Technical University of Denmark

### Interaction Design and Physical Computing
Budapest University of Technology and Economics

### Global Challenges
INDEX:CIID Summer Camp

### Bachelor of Science - BSc in Design & Innovation, Product Development
DTU - Technical University of Denmark


## Contact & Social
- LinkedIn: https://linkedin.com/in/tobiastoft
- Portfolio: http://www.tobiastoft.com

---
Source: https://flows.cv/tobiastoft
JSON Resume: https://flows.cv/tobiastoft/resume.json
Last updated: 2026-04-13