Sr. UX Designer driving inclusive and accessibility principles in product design at the atomic level - with efforts focused at the BEGINNING of the end to end engineering development process.

Partnering closely with a system thinking design and research team our work is centralizing accessible building blocks that can be leveraged across all Xbox product design teams.

Looking forward, this work should inspire designers, influence faster, smarter development practices, and improve all our products.

Community Lead for Team Xbox LGBTQIA - driving internal and external community growth and engagement globally, monthly newsletters of current events, culture education downstream and upstream to improve holistic communications company wide for improved empathy, team development of safe spaces and training and resources for all colors of the rainbow, esp for our broad team of allies and managers supporting our community.

Visual, UI/UX/UR Designer, art directing projects through a 10 person vendor design team in the US and 6 person vendor design team in the UK for Xbox on Console, Apps, Mobile & PC. Provided design support for MS-wide projects managed under the Xbox executive office of VP Dave McCarthy, in inclusive design, cultural development, diversity and accessibility design planning.

Hands-on team lead for Interaction design. Produces interactive content and platform UI design support for the Xbox ecosystem. Drives design efforts across the Xbox unified control interface - gesture, voice and controller. Writes visual design standard guidelines for Xbox Live UI for console/TV, web, and second screen experiences. Manages a mid-sized team of international design staff with accountability for team development. Aligns efforts and manages partnerships with research, usability and platform design teams.

New to gaming tech, I applied my 15 years of branding and visual design experience across Xbox 360 and Xbox One console product launches with a focus on AAA content promotion, motion, voice engagement, community planning, multiplayer improvements and the overall visual equity of the brand. This included meticulous documentation as a key role in recording our evolutions for cross team collaborations with store sales, promotions and engagement teams.

Todd Bohanna is a creative who has worked both as a marketer and as a designer. He currently works for Microsoft as a Sr. UX designer for Xbox, Veteran Lead for the LGBTQIA+ Community, and has developed brands such as UGG Boots, Teva Sandals, Simple Shoes, and has designed for Burton, WB and Fox.

With a degree in advertising from Cal Poly, San Luis Obispo, CA, Bohanna became the creative director and marketing manager for Deckers Outdoor Corporation, running the UGG Boots and Simple Shoes brands early in his career from 1996 to 2002, increasing Ugg revenues from $4M/year to $900M/year in partnership with a NYC PR agency, the 2002 US Olympic Games (winning an Emmy with Bob Mackie) and working with Oprah Winfrey's top 10 favorite things for 4 Christmases in a row.

He then launched Propaganda Creative Group in 2002, a partnered design and marketing agency in Los Angeles, and South Africa specializing in Brand Ethos Development – a form of Corporate ID that leverages all marketing platforms (web, print, promotions, & sales) through a single design theme and message which still operates under international partnership today.

Now in Seattle WA, Bohanna specializes as an Interactive Designer working for Microsoft developing cross-platform experiences for the Xbox One console, web and mobile - putting culture and inclusive growth at the center of his work.

To contact Todd please email DM me via LI messaging