Freelance, remote

Lead Broadway on The 2009 Artery Foundation Across the Nation Tour (44 shows, 27 states, 1 summer).

Leadership in Icon Illustration Development and Design Requests across Meta family of Apps:

* Collaborated with graphic designers, engaged creative leads, and served Product partners across Meta to develop and design icons, ensuring alignment with project goals and brand standards.

* Created 20+ new icons for the Cross Meta Design System, which serves 2B+ users globally.

Creation and Delivery of Core UX/UI Flows and Components for an Innovative Apple Product:

* Delivered over 25 user flows with over 100 deliverables as components for a new Apple product, achieving seamless functionality on iOS and availability on Apple Store App.

* Led a team of 10 designers in an Agile setting to create user flows for mobile, tablet, and desktop.

* Integrated Product’s feedback to align the final vision with Product’s goals, Business’ strategy, and consumer expectations.

* Negotiated HI Design with Product, Engineering, and Business teams to define project scope and schedules and coordinated leadership reviews for timely product deliveries.

*Directed user experience reviews with Product and delivered a top quality Apple consumer experience.

Integration of Business, Legal, and Product Team’s Feedback for NPI Launch Assets:

* Combined Business, Legal, and Product’s feedback to guide HI Design team for delivery of launch assets.

*Orchestrated aggressive production timelines for launch, which included an interactive landing page, email campaigns, and iOS native push notifications.

* Directed iterative design cycles with executive leadership and achieved alignment in 2 feedback loops.

Global Production of Apple Branded Marketing Assets for Apple Fitness+ and Apple Watch:

* Extended Apple-branded marketing assets to over 15 countries for Apple Fitness+ and Apple Watch by leading coordination efforts between third-party vendors and the Media Arts Lab Design team.

* Directed the production of digital banner assets for global advertising with Media Arts Lab creative teams, overseeing the successful delivery of 620 assets for engineering production.

* Orchestrated stakeholder reviews with Apple and facilitated feedback loops to ensure accurate asset scaling and weekly delivery milestones using Agile stand-ups and planning formats.