# Todd Greene > Senior Interactive Producer Location: Mountain View, California, United States Profile: https://flows.cv/toddgreene Creative Leader with 10+ years of experience in project management, brand marketing, and media production. I specialize in defining project scopes, managing budgets, and implementing brand initiatives with a focus on strategic development, design expression, and brand governance. My strengths include creative direction, team leadership, and process design, driving innovation and excellence in every project. I excel in collaborating across CX, production, business, legal, marketing teams, and external agencies to deliver exceptional results. Areas of Expertise: Process Design and Mapping, Creative Direction, Team Leadership, Brand Marketing, UX/UI Design, Product Innovation Project and Program Management, Budgeting and Stakeholder Engagement, Strategic Partnerships, Collaborations Metrics Reviews and Advertising, Media Production and Event Production, Negotiations and Icon Design My goal is to continue leveraging my diverse skill set to drive brand success and create meaningful user experiences. I am passionate about pushing creative boundaries and delivering results that exceed expectations. Let's connect and explore how we can collaborate to achieve remarkable outcomes. Industry Experience: Software Development, Computers and Electronics Manufacturing, Advertising Services, Technology Feel free to reach out to me directly on LinkedIn or at tgreene23@hotmail.com. ## Work Experience ### Senior Interactive Producer @ The Sage Group Jan 2025 – Present ### Creative Producer & Owner @ Reign Quality Jan 2009 – Present Freelance, remote Lead Broadway on The 2009 Artery Foundation Across the Nation Tour (44 shows, 27 states, 1 summer). ### Producer @ Meta Jan 2024 – Jan 2024 | Menlo Park, California, United States Leadership in Icon Illustration Development and Design Requests across Meta family of Apps: * Collaborated with graphic designers, engaged creative leads, and served Product partners across Meta to develop and design icons, ensuring alignment with project goals and brand standards. * Created 20+ new icons for the Cross Meta Design System, which serves 2B+ users globally. ### Senior Integrated Human Interface Producer @ Apple Jan 2022 – Jan 2023 | Mountain View, California, United States Creation and Delivery of Core UX/UI Flows and Components for an Innovative Apple Product: * Delivered over 25 user flows with over 100 deliverables as components for a new Apple product, achieving seamless functionality on iOS and availability on Apple Store App. * Led a team of 10 designers in an Agile setting to create user flows for mobile, tablet, and desktop. * Integrated Product’s feedback to align the final vision with Product’s goals, Business’ strategy, and consumer expectations. * Negotiated HI Design with Product, Engineering, and Business teams to define project scope and schedules and coordinated leadership reviews for timely product deliveries. *Directed user experience reviews with Product and delivered a top quality Apple consumer experience. Integration of Business, Legal, and Product Team’s Feedback for NPI Launch Assets: * Combined Business, Legal, and Product’s feedback to guide HI Design team for delivery of launch assets. *Orchestrated aggressive production timelines for launch, which included an interactive landing page, email campaigns, and iOS native push notifications. * Directed iterative design cycles with executive leadership and achieved alignment in 2 feedback loops. ### Digital Producer @ TBWA\Media Arts Lab Jan 2021 – Jan 2022 | Mountain View, California, United States Global Production of Apple Branded Marketing Assets for Apple Fitness+ and Apple Watch: * Extended Apple-branded marketing assets to over 15 countries for Apple Fitness+ and Apple Watch by leading coordination efforts between third-party vendors and the Media Arts Lab Design team. * Directed the production of digital banner assets for global advertising with Media Arts Lab creative teams, overseeing the successful delivery of 620 assets for engineering production. * Orchestrated stakeholder reviews with Apple and facilitated feedback loops to ensure accurate asset scaling and weekly delivery milestones using Agile stand-ups and planning formats. ### World Wide Image Producer @ Apple Jan 2021 – Jan 2021 Apple Watch 8 Launch Campaign Hardware (Image) Assets: * Negotiated Apple Watch image deliveries and built rapport with cross-functional partners. * Created Apple Watch 8 images for hardware screens for Apple.com and key retailers in multiple languages within 3 months by directing Product Marketing, Business Affairs, and Legal teams. * Designed and built an Apple Numbers database with smart filters and search capabilities for curated Apple Watch assets that enabled team access and reduced time-to-market significantly for Product teams. ### Program Manager @ Meta Jan 2019 – Jan 2021 | Menlo Park, CA Management of External Metric Reviews and Reporting for External Risk Mitigation: * Built a Tableau Dashboard leveraging SQL queries to track key actions, status updates, and critical metrics and achieved 100% completion of "blocked" reviews over a two-year timeline. * Leveraged Tableau to identify high critical metric risks, prompting a leadership escalation crucial for the "REDACTED" project across Meta family of Apps prioritized by Mark Zuckerberg. * Executed over 100 metric reviews and completed more than 600 critical go-to-market launch tasks. Co-Management of Product Roadmap and User Feedback for Metric Review Tool: * Appointed as a Metric Champion that documented challenges and user benefits to negotiate and prioritize essential features, resulting in a 30% increase in Metric Review Tool adoption from v1 to v6 of the Metric Review Tool. *Developed interfaces with Copywriters, UX/UI Designers, and Engineers, boosting user satisfaction with each new release. * Decreased “Average Review Completion Time” from 180 days to 36 days through collaborative design and deployment of the "REDEACTED" feature, utilizing a dynamic form questionnaire with skip logic. Metric Champion: Identifying Sectors and Building Review Teams: * As Metric Champion, persuaded 8 Director level leaders across Meta to volunteer as Metric Review program leads. * Established 8 of 16 identified teams, trained over 50 reviewers, and authored the External Metrics Review Program Charter, setting standards for Facebook's External Metrics Program for 2021 onwards. ### Producer @ Google Jan 2018 – Jan 2018 | Mountain View, CA Lead Illustration & Motion Production for Google Nest 2018 Holiday Campaigns: * Developed 3D model renders and animations for Nest products, pivotal assets for the holiday campaign. * Created project timelines and coordinated teams across video, print, digital asset, and hardware rendering to execute three major retail campaigns at Best Buy, Home Depot, Lowes, and other key retailers. * Led a team of 5 Google Designers/Copywriters, and 2 external agencies to create localized assets in 3 languages for global retail distribution. ### Project Manager @ Bluewolf, an IBM Company Jan 2017 – Jan 2018 | San Francisco Bay Area * Pioneered the role of Producer on the Global Brand Team, responsible for marketing brief intake and overseeing a creative team of 7 to ensure projects met brand standards. * Generated $180M+ in revenue by leading global production for the Brand Creative Team, using Agile Methodologies to prioritize and execute projects for executive and cross-functional stakeholders for print, video, OOH, and event projects. * Led collaboration with Copywriters, Designers, and Product Marketing Managers in the creation and distribution of "The State of Salesforce," for 40,000 copies shipped across 5 countries in 3 languages. * Created a weighted average score system for prioritizing marketing requests as per Workfront best practices, resulting in a more efficient and objective prioritization model that boosted team productivity and morale. ### Project Manager @ Prophet Jan 2016 – Jan 2017 | San Francisco Bay Area Freelance, agency style, remote Providing event project management, logistics, and creative production support. ### Project Manager @ SEPHORA Jan 2016 – Jan 2017 Freelance, in-house agency style Provided creative production, design management, and vital communication support for complex components of integrated marketing campaigns. ### Producer @ Yahoo! Inc. Jan 2016 – Jan 2016 | San Francisco Bay Area Freelance, in-house agency style Provided creative project management (scheduling), production support, and digital content management across Yahoo Finance, Yahoo Sports, Yahoo Mail, Yahoo Search, Yahoo Esports, and Yahoo.com. ### Marketing Coordinator @ Stetson University Jan 2015 – Jan 2015 | DeLand/Celebration, Florida ### Producer & Co-Founder @ The Virtual Sport Association (eSports) Jan 2008 – Jan 2010 | Orlando, Florida Area Co-founded a brand that reached a global audience and pioneered today's culture of modern esports. ## Education ### Bachelor of Business Administration (BBA) in Marketing Stetson University ## Contact & Social - LinkedIn: https://linkedin.com/in/todd-greene --- Source: https://flows.cv/toddgreene JSON Resume: https://flows.cv/toddgreene/resume.json Last updated: 2026-04-05