# Tolu Garcia > Principal Product Designer | Climate, Ed-Tech, Health, Social Good Location: San Francisco, California, United States Profile: https://flows.cv/tolugarcia I'm an award-winning Product Designer with 12+ years design experience working with clients ranging from startups to large corporations like Google and Boston Scientific. When I'm not designing product solutions, you can find me shredding a guitar. I'm mainly interested in climate, education, health/wellness and social good roles. Send me a message on LinkedIn or email me at hello@toluajayi.com. ## Work Experience ### Principal Product Designer @ Google Jan 2024 – Present *Winner of the UX Design Award / Product in the Autumn 2025 edition.* Drive key improvements for the GFiber mobile app through strategic redesign initiatives to enhance usability and boost daily active users. Collaborate with product managers to define product requirements and ensure alignment with business goals. Work closely with engineers to design and implement user-centric solutions that are both visually appealing and technically feasible. Lead the evolution of the GFiber design system, creating new components, managing the system, and providing comprehensive documentation. Create high-quality designs, including wireframes, mockups, interactive prototypes, and animations. Optimize user interfaces for various devices and screen sizes. ### Founder and Creative Director @ Wala Creative Jan 2020 – Present I partner with purpose-driven organizations to amplify their impact through strategic design and digital solutions. My work focuses on tackling critical issues in climate, health, and education, building tools and platforms that create lasting change. ### Climatebase Fellow @ Climatebase Jan 2024 – Jan 2024 Participating in Cohort 5 of the Climatebase Fellowship, the climate career accelerator. I was Lead Product Designer for two startup projects. ### Senior Visual Designer @ Huge Jan 2023 – Jan 2023 Google Ads Team Contributed to the optimization of a comprehensive design system for the Google Ads team, resulting in: Standardized component libraries and a unified design language streamlined workflows and eliminated redundancies. Faster component creation and implementation facilitated quicker launches. Proven revenue metrics informed component design, leading to more effective ads and experiments. ### Founder @ UI Narrative Jan 2019 – Jan 2023 UI Narrative provides online learning for Product Design (UI, UX, IxD, and Research) through the podcast and mentorship. ### Principal Product Designer @ Artium Jan 2023 – Jan 2023 Led design efforts to transform Tovuti LMS's web-based e-learning platform into an intuitive, engaging, and white-label mobile app for iOS and Android. Key contributions and highlights include: Collaborated with cross-functional teams to translate business requirements into user-centric design solutions, simultaneously prioritizing brand identity in the design system to enhance the app's functionality, visual appeal, accessibility, and personalization. Owned the end-to-end design process, from feature prioritization and information architecture to high-fidelity mockups and design handoff. Facilitated workshops to address and overcome API challenges, ensuring a smooth and streamlined development process. ### Mentor (UI/UX Course) @ Springboard Jan 2020 – Jan 2023 I mentored 12 students taking the UI/UX Design course. ### Senior Product Designer @ Cake & Arrow Jan 2022 – Jan 2022 Led redesign of critical pages (Home and PLP) on SupplyHouse.com guided by best practices and insights from iterative, user-centric research. Owned the order status process redesign from research to implementation, leading to a decrease in customer service calls related to these areas. Led collaborative workshops with internal teams to improve UX and performance. ### Senior Product Designer @ Not Dev Jan 2020 – Jan 2022 Managed a team of 2 designers after being promoted in October 2020. Previously handled diverse client projects, including Google Maps, Docusign, Toyota, etc. Led a Toyota enterprise project, driving customer adoption of in-house admin schedule software for improved service appointment and employee schedule management. Redesigned Boston Scientific's design system to improve accessibility and manageable collaboration for multiple operating systems (iOS, Android, Web, watchOS). ### Product Designer @ Not Dev Jan 2020 – Jan 2020 | Dallas, Texas, United States I created a design system for Steadily and revamped website traffic funnels, leading to a significant increase in the email conversion rate for landlord quotes. ### UX Designer @ AtkCo Jan 2020 – Jan 2020 I collaborated on multiple startup projects, with project managers to create impactful Minimum Viable Products (MVPs). Designed and implemented a user-friendly employee management dashboard, streamlining team-building processes for companies. Conceptualized and executed a responsive marketing website focused on helping companies manage employee safety during the COVID-19 pandemic. ### UX Designer @ PDI Software Jan 2016 – Jan 2019 | Dallas, TX During my tenure, I collaborated with cross-functional teams, contributing significantly to the success of Shell Fuel Rewards projects through the creation of intuitive interfaces. Worked cross-functionally to redesign the Shell Fuel Rewards mobile app, which improved usability for redeeming fuel rewards at the Shell gas stations worldwide. Successfully coded and edited HTML Magnolia web pages for fuelrewards.com, enhancing the online consumer experience. Developed and coded HTML rich-push messages for the Fuel Rewards® mobile app, contributing to increased user engagement. ### Graphic Designer @ IDLife Corporate Jan 2015 – Jan 2016 | Frisco, Texas Led multiple projects on tight deadlines, collaborating with teams to align designs with company goals. Successfully launched packaging projects in major stores like Whole Foods. Contributed to the design, development, and deployment of diverse communication and marketing materials, collaborating with the Creative Director. Successfully managed multiple concurrent projects, showcasing excellent organizational skills and a proven ability to deliver under pressure with weekly deadlines. Creates captivating packaging designs that resonate with target audiences, aligning with brand identity and marketing goals. ### Graphic Design Intern @ PhysAssist Scribes, Inc Jan 2014 – Jan 2015 | Dallas/Fort Worth Area • Creating logos, promotional videos, a company brand identity guide, case studies, website banners, posters, a newsletter, and icons. • Presenting mock-ups during weekly Sales & Marketing meetings • Assisting Marketing Supervisor daily with pressed deadlines by presenting new concepts/mock-ups by the EOD ### Sales Manager @ Event Network, Inc. Jan 2013 – Jan 2015 • Create product displays in store for Store Director’s approval • Consistently looking for methods to maximize store sales • Train new employees on operation of equipment and company policy to ensure quality guest service experience • Oversee day–to–day operations and manage 2-5 employees/day • Conduct employee performance review for upper management ### Graphic Design Intern @ Fort Worth Museum of Science and History Jan 2014 – Jan 2014 • Created banners, flyers, and booklets upon request • Assisted Supervisor in taking/editing photos of exhibitions • Assisted in creating exhibition postcards, museum membership mailers/ gift cards, and signage for TV Monitors/Website Feature • Created labels for FWMSH Children’s Market and Activity Sheets/ Flyers for Museum School ## Education ### Bachelor's Degree in Design and Visual Communications, General The University of Texas at Arlington ## Contact & Social - LinkedIn: https://linkedin.com/in/toluajayi - Portfolio: https://toluajayi.com --- Source: https://flows.cv/tolugarcia JSON Resume: https://flows.cv/tolugarcia/resume.json Last updated: 2026-04-13