# Tom Feeney > Senior Product Designer creating AI-driven, intuitive UX for Apple, Tesla, and Audi. Expert in design systems, enterprise SaaS, and inclusive, research-led product strategy and team mentorship. Location: San Jose, California, United States Profile: https://flows.cv/tomfeeney Innovative Senior Level Product Designer with a track record of crafting intuitive, AI-driven experiences for brands like Apple, Tesla, and Audi. Skilled in leading UX strategy, scaling design systems, and delivering enterprise SaaS solutions through data, research, and cross-functional collaboration. Advocate for inclusive design, accessibility, and mentoring high-performing teams. My focus is on making sense of complexity—whether that’s simplifying fleet management workflows, building data platforms that surface meaningful insights, or designing interfaces powered by AI. I enjoy digging into research, understanding user needs, and turning that into design that feels effortless (even when the systems underneath are anything but). I’ve worked across a wide range of industries—automotive, healthcare, energy, fintech—and I always bring a practical, systems-thinking approach to product design. I collaborate closely with engineers, PMs, and researchers to align on strategy, move quickly, and build thoughtfully. I also care deeply about accessibility, inclusive design, and mentoring the next generation of designers. Tools of the trade: Figma, Framer, Blender, Uizard, and a whiteboard (physical or digital). I’m always learning, experimenting, and looking for ways to improve the way teams design together. If you’re working on something interesting—especially in AI, data, or enterprise tools—I’d love to hear about it. ## Work Experience ### Sr. Product Designer @ Apple Jan 2024 – Jan 2025 | Cupertino, California, United States I led UX and product design for Topline, Apple’s internal enterprise reporting tool that leveraged AI to deliver fast, contextual insights across departments. The platform enabled teams to build smart queries, pull in reports, and visualize business-critical data with clarity and speed. I partnered with engineering, data science, and product teams to rethink how stakeholders discover and consume enterprise insights. My focus was on simplifying workflows, reducing cognitive load, and making data actionable. Through targeted user research, we uncovered key friction points in navigation, readability, and cross-tool integration. To support long-term growth, I created a scalable design system that unified component logic across multiple tools. I also mentored junior designers, helping them build stronger foundations in systems thinking and research-led iteration. Our work improved data adoption rates and significantly shortened the time needed to generate decision-ready reports. ### Senior Product Designer @ Audi of America Jan 2022 – Jan 2023 | San Jose, California, United States Confidential project under NDA ### Senior Product Designer @ Tesla Jan 2019 – Jan 2021 | Fremont, California, United States I led UX for Tesla’s internal Energy & Fleet Management platforms, helping teams manage large infrastructure deployments and data-heavy decision-making tools. These B2B platforms served as Tesla’s operational backbone—used for monitoring solar, battery, and fleet performance across geographies. My work involved mapping out complex user journeys, designing dashboards, and building tools that translated raw data into visual, actionable formats. I facilitated design sprints, partnered with PMs and engineers, and built Tesla’s first Enterprise Style Guide, unifying UI elements and improving collaboration across design teams. The work led to faster, more confident decision-making for Tesla's internal users—and a more unified experience across the company’s enterprise software tools. ### Senior Proudct Designer, Maps Evaluation Team @ Apple Jan 2018 – Jan 2018 | Sunnyvale As part of the Apple Maps team, I designed an internal survey creation and management tool for QA teams—streamlining a previously fragmented workflow. My goal was to improve usability and empower teams to generate and distribute complex surveys more efficiently. I applied user research, prototyping, and A/B testing to validate and evolve the tool’s UX. Collaborating closely with engineering, I introduced new interaction patterns and accessibility improvements that reduced form creation time and errors. The tool became a key utility in the Maps QA pipeline, helping teams scale faster with cleaner workflows. ### Principal Product Designer @ PRGX Global Inc. Jan 2017 – Jan 2018 | San Jose, Ca At PRGX, I focused on reimagining payment audit tools used by global finance teams. My goal was to simplify transaction workflows and surface insights that reduce revenue leakage. By studying user behavior and analytics, I identified key friction points and introduced new UX flows that cut down unnecessary steps. I also redesigned the navigation structure and introduced a component-based design system to support development velocity. The result: improved user satisfaction, a significant drop in customer support tickets, and faster issue resolution. The work laid the foundation for more efficient collaboration between design, development, and business stakeholders. ### Principal Prodcut Designer @ Tavant Technologies Jan 2016 – Jan 2017 | Santa Clara, Ca At Tavant, I led end-to-end UX for responsive web platforms spanning fintech and real estate. My focus was on B2B and B2C user flows, improving retention and task completion across both verticals. I conducted in-depth discovery sessions with clients, ran usability tests, and mapped out user journeys that informed key IA decisions. Working closely with engineering and product, I delivered a design system that improved collaboration and reduced redundant development effort. My work helped bring clarity to feature prioritization and significantly improved stakeholder alignment. ### Principal Product Designer @ Simplee Jan 2016 – Jan 2016 | Palo Alto, CA At Simplee, I redesigned both the B2B and B2C healthcare payment experiences, focusing on reducing friction during billing and improving patient clarity around costs. Healthcare can be confusing and stressful, so our team aimed to bring empathy and transparency to every screen. I worked closely with product and engineering to simplify the user flow from bill notification to payment, designing mobile-first interfaces that clearly outlined what was owed and why. My work included user research with patients and providers, competitive audits, and UI design rooted in behavioral psychology. The result was a more intuitive payment experience that helped patients pay faster and with fewer errors—while also improving satisfaction scores for our provider partners. ### Senior Product Designer @ eBay Jan 2015 – Jan 2016 | San Jose, CA At eBay, I led design for the “You Just Made My Day” campaign, a social initiative that celebrated positive buyer-seller interactions. My work focused on crafting interactions that felt genuine and celebratory, encouraging community engagement. I designed shareable UI elements, guided the storytelling strategy, and worked with marketing and engineering to bring the campaign to life across desktop and mobile. We A/B tested layouts and messaging, iterating quickly to drive adoption and sentiment. The campaign was a success, boosting user engagement and adding a more human touch to the eBay experience. ### Senior UI/UX Designer @ Expedia Group - Hotwire Jan 2015 – Jan 2015 | San Francisco Bay Area At Hotwire, I focused on A/B-tested hotel listing experiences, working to better understand what influenced user decision-making during travel booking. I designed multiple UI experiments that tested copy, imagery, filtering, and layout structures—using real-time data to guide direction. I collaborated with product managers and the analytics team to measure results, then iterated based on insights. One of our most successful tests increased hotel bookings while reducing bounce rates on mobile. This work helped Hotwire become more data-driven in how it approached UX strategy—and made the booking flow more responsive to user preferences. ### Seior UX Designer @ HP Jan 2013 – Jan 2014 | Palo Alto, CA At HP, I worked on SaaS tools and enterprise workflow software, helping simplify complex B2B experiences across a variety of internal and external platforms. My focus was on unifying fragmented flows, reducing onboarding friction, and improving the usability of feature-rich dashboards. I redesigned workflows that were slowing down key tasks, partnering with engineering to ensure designs could be implemented within technical constraints. I also helped introduce more consistent UI patterns across product lines, reducing redundancy and improving internal efficiency. ### User Experience Designer @ X.commerce Jan 2010 – Jan 2013 | San Jose, CA At eBay/X.commerce, I led the mobile-first design of PayPal eReceipts, helping users track their transactions across platforms with a unified, responsive experience. I worked on UI design, information hierarchy, and product flow—ensuring receipt details were clear, accessible, and usable across devices. My work helped PayPal provide a more professional and trustworthy digital receipt experience, which improved merchant adoption and reduced customer support queries. I also contributed to several internal tools and developer-facing experiences, helping establish a stronger UX culture within the emerging X.commerce division. ### User Experience Designer @ Avid Jan 2008 – Jan 2010 At Avid, I helped define design standards across a suite of B2B and B2C software tools used by media professionals. This included UX and UI work for audio and video editing platforms, control panels, and mobile apps. I focused on consistency, usability, and professional-grade interaction models. Working across teams, I created component libraries and interaction guides that helped unify product interfaces—especially important for creatives moving between tools. My work contributed to smoother user adoption and reduced training time across new products. ## Education ### Bachelor of Science - BS in Mutli-media & Communications Masters Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/tommyfeeney --- Source: https://flows.cv/tomfeeney JSON Resume: https://flows.cv/tomfeeney/resume.json Last updated: 2026-04-13