# Tom Jodoin > Product Designer | Human-Centered Design Expert Location: Oakland, California, United States Profile: https://flows.cv/tomjodoin Senior Product Designer with over 9 years of experience creating both internal and customer-facing digital products. My designs deliver exceptional experiences that simplify processes within heavily regulated industries such as finance, insurance and government. ## Work Experience ### Founding Product Designer @ Coverbase Jan 2025 – Present | San Francisco Bay Area ### Senior Product Designer @ Embroker Jan 2023 – Jan 2025 | San Francisco Bay Area ### Senior Product Designer @ Clearcover Jan 2021 – Jan 2023 | Chicago, Illinois, United States Collaborated with internal AI experts and senior leaders to design wireframes and prototypes, streamlining the auto insurance claims process through intuitive AI incident reporting, while advocating for user needs, reducing claim processing times, and enhancing brand trust. Led and facilitated a design workshop for product leaders to define user needs within the claims ecosystem. Synthesized and analyzed findings from user research, agent interviews and competitive analysis to inform the workshop. This resulted in a 33% decrease in claims phone traffic and a reduction of 300 hours of manual data entry, as well as a 15% reduction of claim cycle time for third parties and insureds. Developed, tested, and launched designs for a new payments experience for our mobile app leading to a 50% reduction in billing-related calls and a 13% increase in policy renewals. Collaborated with the Compliance team to ensure compliance standards were met while updating and refining experiences across our mobile app, quoting system, and agent's policy management tool. Incorporated accessibility best practices (WCAG 3.0) into the organization's design system rebrand. ### Product Designer @ Allstate Jan 2020 – Jan 2021 | Northbrook, Illinois, United States Designed new innovative quoting experiences for Allstate's Insurance Product Shop and Buy team, increasing purchase completion rates to an all-time high of 62.2%. Explored solutions for a new visual identity and design of desktop and mobile experiences with a focus on digital self-service. Increased accessibility compliance as part of the Accessibility taskforce, ensuring new visual design meets AAA accessibility standards ### Product Designer @ Esurance Jan 2018 – Jan 2020 | San Francisco, California Acted as interim manager for a user experience team consisting of researchers, designers, and content writers. Created and supported setting standards for high-quality user interface designs, mockups, and prototypes according to release schedule deadlines. Collaborated closely with Ecommerce Product Management professionals on user interface specifications supporting business requirements. Performed analysis to balance business needs, customer needs, and technological capabilities when designing customer-facing aspects of website/mobile features and enhancements. Worked closely with Information Technology, Marketing, and other business units to deliver web/mobile releases on schedule. ### Product Design Associate @ Freddie Mac Jan 2016 – Jan 2018 | Mclean, Virginia Collaborated with business analysts to write functional specifications for the Loan Advisor Suite styles and global Cascading Style Sheet. Built design system within Justinmind and Axure, decreasing turn-around time of wireframes and ensuring the UX team operated in the Agile process. Conducted heuristic review of applications and created sitemaps to remove excess pages and steps in the loan management process. Increased conversions by expediting the evaluation process of Loan Selling Advisor. Generated interactive prototype of Loan Advisor Suite to unveil redesign at the second annual Freddie Mac Connect and MBA Tech conferences. Trained junior designers on UX practices and workflows and organized design meetings to discuss design standards, showcase examples, and share current projects. ### User Experience Designer @ HowToHire.me Jan 2015 – Jan 2015 Led team of UX designers during a three week sprint to redesign the on-boarding process for the current HowToHire.Me website. Conducted user surveys and interviews to help with the design of user profile pages. Coordinated meetings with team and client to share our findings and progress. ### Customer Care Specialist @ Learning Without Tears Jan 2013 – Jan 2015 | Gaithersburg, Maryland, United States ## Education ### Bachelor of Arts (BA) in Art History University of Maryland ### UXDI General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/tjodoin - Portfolio: https://tomjodoinux.com --- Source: https://flows.cv/tomjodoin JSON Resume: https://flows.cv/tomjodoin/resume.json Last updated: 2026-04-13