* Drove the development of an AI-driven ad campaign generation pipeline which leveraged prompt engineering and ChatGPT API to create high-performing ads, reducing time spent by internal media buyers on campaign creation by 70%.

* Designed an Ad Compliance review tool that streamlined the review process, reducing manual review time for internal compliance analysts and increasing the number of ads reviewed by the team from 50 to 250 ads per day.

* Built an intelligent web crawler to analyze competitors' ad campaigns which extracted insights on current trends in the ad marketing space, enabling internal media buyers to leverage real-time competitive intelligence for campaign optimization.

* Optimized SEO performance of client’s website and landing pages, leading to a 40% growth in customer traffic

* Developed a fully responsive web application for the client's sports team, providing a platform for client’s coaches to share updates and information with players and staff.

* Engineered streamlined data model interfaces in partnership with cross-functional teams, optimizing data model utilization and boosting developer efficiency by 35%

* Implemented an address validation API into company’s logistics operations, reducing the number of invalid shipments made by 90%

* Automating complex use cases for new features to help with testing efficiency and issue visibility, resulting in early issue detection which improved product quality

* Collaborating with a team of engineers on research and development of emerging technologies to enhance testing approach which reduced manual intervention and lowered company costs

* Building tools to capture and consolidate metrics from sources such as Elasticsearch, Prometheus, and Grafana which greatly improved cloud observability