# Tommy Shafer > Software Engineer Location: Brooklyn, New York, United States Profile: https://flows.cv/tommyshafer Full Stack developer with a Frontend tilt who values communication, efficiency, and creativity in the workplace. I function well in a dynamic environment, whether it be a tight knit team, loosely structured office, or as a sole developer. I bring creative energy, a vibrant spirit, and technical proficiency to any project. ## Work Experience ### Software Engineer @ Yogi Jan 2022 – Jan 2025 | New York, New York, United States Product Engineer • Leverage emerging AI technology to decrease time-to-insight and barrier to entry for end users. • Organized the build and rollout of automated PDP analysis tool, increasing exposure to new departments within client organizations. • Implement new homepage and simplified views to reduce bounce rate from 40% to 20%. • Own development, rollout, and support of Drag-and-Drop Dashboard feature, used by >70% of active users, reducing costs on report construction and increasing application spread within organizations. • Meet directly with clients to demonstrate new functionality and collect feedback on product beta testing across several features. • Design process for evaluation and prioritization of prospective new features. • Collaborate with designers to create and implement app-wide style refresh. • Oversee weekly frontend deployments and internal deployment communications. • Refactor inherited client to use a more extensible global state management system. • Analyze power user tactics to determine programmatic insight pathways. • Collaborate with internal data analysts to extend exporting functionality and power user controls. • Communicate with end users to identify new product opportunities and quality of life improvements. • Diagnose and resolve bugs and inefficiencies pertaining to the frontend. ### Founding Engineer @ Clock'd Jan 2021 – Jan 2022 | Milwaukee, Wisconsin, United States Director of Software Development / Lead Developer • Architect and implement complete Applicant Tracking System on PERN Stack. • Consult on business strategy while directing technical operations. • Work directly with CEO to identify goals and transform them into features. • Research options and risks to construct estimations and timelines for initial software feature set. • Develop, test, release, and iterate within a tight client feedback loop. • Move application from development, to alpha, to beta, to live. ### Salesforce Developer @ Penrod Jan 2019 – Jan 2021 | Milwaukee • Design and develop custom solutions for Salesforce implementations. • Quickly Familiarize self with Salesforce ecosystem for rapid delivery efficacy. • Gather requirements, develop, and demonstrate functionality in tandem with multiple clients. • Specialize in implementations of LWC JS framework for customized interfaces as well as system automations with Apex code. Notable projects: Online Pharmacy - Health Cloud and Communities (first online pharmacy to use Salesforce) Health Insurance Provider - Health Cloud and Communities Healthcare Lending Leads Management - Custom Leads Processing Solution ### Co-Founder/Founding Engineer @ UnderBelly.io Jan 2019 – Jan 2020 | Madison, Wisconsin Area • Rapidly prototype and develop React Native application from 0 to Beta in 6 weeks on an unfamiliar tech stack. • Determine priorities between new features, user feedback, and issues. • Strategize about fundraising, marketing, functionality, and direction. • Integrate aggressive brand identity into compelling and functional UI/UX. • Plan company expansion into new locale. • Recognize when product is no longer viable, and pivot. ### Web Developer @ Payneless Media Jan 2017 – Jan 2018 | Greater Melbourne Area Design and develop custom functionality and pages via PHP/CSS/JS/JQuery, and leveraging AJAX for live responsiveness Implementing major MySQL database redesign throughout customer-facing site Integrating Git version control and workflow into website design process Writing custom functions, updating, and bug fixing several Wordpress sites ### Application/Web Developer @ University of Wisconsin-Extension, Continuing Education, Outreach and E-Learning Jan 2016 – Jan 2017 | Madison, Wisconsin Working with a team to create a web portal for the online Flexible Option Business Degree, focusing on the Java backend which facilitates communication between Salesforce and the front-end via REST API. Maintaining and improving 21 Wordpress sites through the knowledge and implementation of HTML, CSS/SASS, PHP, JavaScript, and the general Wordpress CMS. Writing and implementing custom plugins to enhance our Wordpress sites. Maintaining and improving 6 ASP.NET websites through the use of Microsoft Visual Studio and HTML code. Implementing responsive design techniques on older websites. ### IT - Desktop Support @ University of Wisconsin-Extension, Continuing Education, Outreach and E-Learning Jan 2014 – Jan 2016 | Madison, Wisconsin Working directly with end users to provide solutions for day-to-day issues with technology. Examples include, but are not limited to: Creating, managing, and applying system images for several models of computers, new user equipment setup and orientation, troubleshooting of any issue on various machines running Windows and/or OSX, minor technical repairs and modifications such as replacing parts or increasing RAM, and facilitating online meetings (Skype, Adobe Connect), and conference calls. Lead a company-wide computer health check in which 100 users were scheduled over the course of three months to have their computer inspected, updated, scanned for viruses and malware, and returned to them in a timely manner. The recorded results were used to gauge the strength of our "fleet" of computers as well as educate users on proper computer safety protocol. Management of inventory and work with UW-SWAP (surplus exchange program) to maintain knowledge of on-hand equipment, focusing on organizing in-use technology and cycling out old technology. ### General Manufacturing @ Quad/Graphics Jan 2013 – Jan 2013 | Sussex, Wisconsin Working on a variety of factory machines to facilitate the production of magazines. General tasks involved filling machines with stacks of paper, filling mailing machines with completed magazines, and stacking pallets with packages of magazines. ### Sales Associate @ Walmart Jan 2010 – Jan 2012 | Pewaukee, Wisconsin Assisting customers by answering their questions and helping them locate products. Taking care of the fish tanks and assisting customers with the purchase of fish. Restocking and facing shelves. General organizing and cleaning. Cashiering and unloading trucks when extra help was needed in those sections. ## Education ### Bachelor of Science (B.S.) in Computer Science University of Wisconsin-Madison Jan 2012 – Jan 2016 ## Contact & Social - LinkedIn: https://linkedin.com/in/tsshafer --- Source: https://flows.cv/tommyshafer JSON Resume: https://flows.cv/tommyshafer/resume.json Last updated: 2026-03-23