# Tomonari Ito > Product Designer / UX Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/tomonari I'm a hands-on designer and master of the craft, building things from the first sketch to the final pixel. As a "crafty" problem-solver, I love getting in the files—from mapping out a complex user journey to designing the high-fidelity UI. I partner closely with product and engineering to turn product visions into simple and intuitive experiences. ## Work Experience ### Senior Product Designer @ Panasonic Well Jan 2024 – Jan 2026 | Palo Alto, CA Developing the foundational UX/UI design for Umi, a first-of-its-kind AI coach focused on family wellness and habit formation. Designing intuitive, multi-generational user experiences to help families build healthy habits for eating, activity, and connection. Partnering with product teams to define the agentic AI experience through simple and engaging app interactions. ### Lead Product Designer – Japan @ Yohana Jan 2023 – Jan 2025 | Palo Alto, CA Yohana was a startup backed by Panasonic and this role transitioned into a new position at Panasonic Well. Led the UX/UI design for a digital concierge service that manages routine tasks and to-do lists for busy families in the US and Japan. Designed the end-to-end user journey across the member-facing app and internal specialist tools, collaborating in an Agile pod with Product and Engineering. Drove UX transcreation and managed agency collaborations to ensure product and brand localization for the Japanese market. ### Freelance Visual Designer @ Hadrian Jan 2022 – Jan 2023 | Amsterdam ### Sr. Interactive Designer | On-site at Apple  @ LEVEL Jan 2017 – Jan 2022 | San Francisco Bay Area Produced and scaled global marketing materials for new product launches, ensuring brand consistency across Apple.com and the Apple Store App. Designed and optimized user shopping flows for new product launches, partnering with major cross-functional teams (Engineering, Product, Marketing) to iterate and refine the end-to-end digital user experience. ### UX/UI Designer @ UNIQLO, Global Innovation Center Jan 2016 – Jan 2017 | San Francisco Bay Area Executed the implementation of Uniqlo's new global site design, building out key e-commerce and in-store digital experiences, including product grids, checkout, and navigation. Partnered with global product and engineering teams to define and execute the new user journey, delivering detailed wireframes, high-fidelity design, and a new strategic style guide. ### Senior Visual Designer @ SEPHORA Jan 2014 – Jan 2016 Crafted data-driven, high-fidelity UI across the entire omnichannel experience—from new features and marketing content on sephora.com to in-store digital and social shopping platforms. Redesigned the shopping bag and checkout UI for a simpler, more intuitive flow. ### Visual Designer @ ModCloth Jan 2014 – Jan 2014 Created digital marketing assets for seasonal campaigns and social media. Designed promotional emails that helped customers explore and learn about ModCloth products and services. Participated and contributed to the new brand development. ### Senior Graphic Designer @ Ashton & Partners Jan 2010 – Jan 2013 Responsible for creating new solutions for marketing collateral and screen layouts for websites. Developed new corporate identities, applications, systems and brand standards for diverse clienteles. Collaborated with developers to create navigation systems and user interfaces for websites and interactive learning applications that are user friendly and visually exciting. ### Senior Graphic Designer @ Ashton Abeck Jan 2008 – Jan 2010 Developed the visual look for a wide range of projects such as corporate identity, retail catalogs, promotional materials and websites. Assisted the creative director in developing original design concepts and created unique solutions. ### Graphic Designer @ NOON Jan 2002 – Jan 2008 Engaged in all phases of a design project, starting from research and visualizing concepts to design development and mechanical production. Established creative solutions for websites, print campaigns, books, signage, catalogs and restaurant graphics. Confer with clients to discuss and refine projects. Trained and mentored interns while assisting them in broadening and enhancing their skills. ## Education ### Bachelor of Fine Arts (BFA) in Graphic Design California College of the Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/tomonariito --- Source: https://flows.cv/tomonari JSON Resume: https://flows.cv/tomonari/resume.json Last updated: 2026-04-13