# Toni Michele C. > Senior UI/UX Designer | Human-Centered, Scalable, Impact-Driven Location: San Francisco Bay Area, United States Profile: https://flows.cv/tonimichelec 🌟 About Me I’m a coffee-powered Senior UI/UX Designer with a heart for clarity, a mind for systems, and a soul that craves sunlight and story. 💻 By day, I design thoughtful, intuitive experiences that solve real problems for real people. 🧗‍♀️ On weekends, you’ll find me rock climbing (even though I’m afraid of heights), cuddling my furbabies, or holding on tight as the “official backpack” on my husband’s motorcycle. 🏡 I’m a homebody with a curious streak — I love uncovering the perfect micro-interaction just as much as I love discovering a quiet beachfront or an underrated breakfast spot. I recharge with books and ocean air, and I bring that same balance of calm and curiosity to every design I touch. ✨ I’m looking for opportunities where I can: • Tackle meaningful design challenges • Collaborate with kind, smart people • Keep growing as a designer (and as a human) Let’s build something beautiful — and useful. ## Work Experience ### Senior UI/UX Designer @ Sun Life Jan 2023 – Jan 2025 | Sun Life Global Solutions • Defined and led UX strategy for policy servicing tools, streamlining workflows and boosting agent productivity. • Owned end-to-end UX for AI and web applications—delivered interactive prototypes that elevated stakeholder alignment and decision-making. • Conducted user research and interviews across Hong Kong, Vietnam, and Malaysia to localize and refine UI/UX solutions for regional markets. • Led usability testing and iterated on data-intensive dashboards, improving task completion time and information clarity. • Developed customer journey maps and service blueprints to visualize complex servicing experiences, identify friction points, and drive cross-functional alignment. • Redesigned internal and client-facing user journeys using Figma and established design systems, increasing user satisfaction and adoption. • Partnered with compliance, product, and engineering to ensure scalable, legally compliant design outcomes. • Actively collaborated with scrum teams, clearly communicating design intent to support seamless product delivery. ### Senior User Interface Designer @ Sun Life Financial Jan 2023 – Jan 2025 Defined and led UX strategy for policy servicing tools, streamlining workflows and boosting agent productivity. Owned end-to-end UX for AI and web applications—delivered interactive prototypes that elevated stakeholder alignment and decision-making. Conducted user research and interviews across Hong Kong, Vietnam, and Malaysia to localize and refine UI/UX solutions for regional markets. Led usability testing and iterated on data-intensive dashboards, improving task completion time and information clarity. Redesigned internal and client-facing user journeys using Figma and established design systems, increasing user satisfaction and adoption. Partnered with compliance, product, and engineering to ensure scalable, legally compliant design outcomes. Actively collaborated with scrum teams, clearly communicating design intent to support seamless product delivery. ### UI / UX Designer @ Home Credit Philippines Jan 2019 – Jan 2022 | Taguig, National Capital Region, Philippines • Led the UI/UX design of the Smile Rewards loyalty program, driving higher user engagement and satisfaction. • Designed intuitive loan management workflows for 1M+ users across mobile and web platforms, improving overall usability. • Collaborated with a global UX team to align and unify app flows across multiple countries, enhancing consistency and efficiency. • Built a scalable, Figma-based design system that improved visual coherence and accelerated design-to-development handoff. • Conducted user interviews and usability testing, refining flows based on real user feedback and reducing issues during high-fidelity testing. • Created customer journey maps and service blueprints to inform design strategy for omnichannel experiences and ensure smooth integration across touchpoints. • Worked cross-functionally from discovery to implementation, ensuring designs met business goals and user needs. ### User Interface Designer @ Home Credit Philippines Jan 2019 – Jan 2022 Led the UI/UX design of the Smile Rewards loyalty program, driving higher user engagement and satisfaction. Designed intuitive loan management workflows for 1M+ users across mobile and web platforms, improving overall usability. Collaborated with a global UX team to align and unify app flows across multiple countries, enhancing consistency and efficiency. Built a scalable, Figma-based design system that improved visual coherence and accelerated design-to-development handoff. Conducted user interviews and usability testing, refining flows based on real user feedback and reducing issues during high-fidelity testing. Worked cross-functionally from discovery to implementation, ensuring designs met business goals and user needs. ### Product Designer @ PSBank Official Jan 2018 – Jan 2019 | NCR - National Capital Region, Philippines • Designed and presented UI mockups and interactive prototypes to stakeholders, driving more informed and strategic design decisions. • Maintained the Design Playbook to ensure visual and brand consistency across all digital touchpoints. • Developed intuitive user flows for PSBank’s mobile app and website, resulting in improved engagement and user satisfaction. • Led the redesign of core digital features, including check deposit and digital account opening, enhancing functionality and convenience. • Reduced support tickets and onboarding issues by restructuring information architecture for clarity and ease of use. • Collaborated within agile squads to deliver pixel-perfect, responsive interfaces aligned with business and user needs. ### Product Designer @ PSBank (Philippines Savings Bank) Jan 2018 – Jan 2019 Designed and presented UI mockups and interactive prototypes to stakeholders, driving more informed and strategic design decisions. Maintained the Design Playbook to ensure visual and brand consistency across all digital touchpoints. Developed intuitive user flows for PSBank’s mobile app and website, resulting in improved engagement and user satisfaction. Led the redesign of core digital features, including check deposit and digital account opening, enhancing functionality and convenience. Reduced support tickets and onboarding issues by restructuring information architecture for clarity and ease of use. Collaborated within agile squads to deliver pixel-perfect, responsive interfaces aligned with business and user needs. ### Sr. Graphic Designer/Creative Lead (volunteer) @ FreeSpeech Publications Jan 2007 – Jan 2019 | Paranaque • Conceptualized and designed the layout for the yearly planner, "This Journal Will Actually Change Someone’s Life," contributing to Lifeline Foundation's fundraising efforts. • Directed the collection and art review of submissions from volunteer artists, ensuring high-quality artwork for publication. • Developed marketing materials including tarps, posters, and e-newsletters, enhancing brand visibility and engagement. • Managed the design and maintenance of the FreeSpeech website and mobile app, improving user experience and accessibility. ### UI Designer @ Globe Telecom Jan 2016 – Jan 2018 | Bonifacio Global City, Taguig, Philippines • Collaborated with project managers and stakeholders to gather and evaluate user requirements, ensuring alignment with brand objectives. • Developed UI mockups and prototypes, effectively illustrating site and app functionalities, which enhanced user engagement. • Identified and resolved UX/UI issues through usability testing, leading to an improvement in user satisfaction ratings. ### User Interface Designer @ Globe Telecom Jan 2016 – Jan 2018 Contributed to the initial designs of the GCash app, shaping early UX and UI decisions, and introducing the first digital wallet in the Philippine market. Designed interfaces for Globe Rewards and GlobeOne apps, increasing design cohesion and clarity. Boosted task completion by 25% through optimized user flows and prototypes. Reduced user errors by 40% through usability testing and field research. ### Sr. UI/UX Designer/Consultant @ Kforce Global Solutions, Inc. Jan 2015 – Jan 2015 | Makati • Lead the Creative Team at Kforce Global Solutions, overseeing daily updates and art direction for diverse design projects. • Spearheaded the design and implementation of UX/UI for web and mobile applications, enhancing user experience for external clients. • Developed in-house branding and streamlined processes to meet the evolving needs of various departments, driving efficiency. ### UI / UX Designer @ Yondu IT Solutions Jan 2015 – Jan 2015 • Conceptualized and designed UX/UI for websites, mobile applications, and internal systems for diverse clients. • Led the design and implementation of marketing materials, including videos and infographics, enhancing brand visibility. • Collaborated with cross-functional teams to deliver user-centered solutions, improving user engagement and satisfaction. ### Freelance Graphic Designer @ Rufus & Coco Jan 2014 – Jan 2015 • Designed visually appealing layouts for e-newsletters, enhancing engagement and readability. • Developed innovative product packaging that increased brand recognition and customer appeal. • Collaborated with clients to ensure design alignment with their vision, resulting in high satisfaction rates. ### Sr. UI/Web & Graphic Designer @ TV5 Network Inc. Jan 2012 – Jan 2014 • Spearheaded the design of graphics for multiple in-house platforms, enhancing user engagement across TV5's digital properties. • Developed intuitive UX/UI designs for mobile applications, improving user satisfaction and retention rates. • Captured high-quality photography for events and promotions, contributing to the visual storytelling of TV5's brand. ### UI/Web & Graphic Designer @ IGEN TECHNOLOGIES LIMITED Jan 2010 – Jan 2012 | Makati, Philippines • Conceptualized and executed innovative graphic designs for branding, print, and packaging for diverse clients. • Developed user interface designs for mobile and web applications, significantly enhancing user experience on iOS and Android. • Collaborated closely with the marketing team to deliver tailored solutions, ensuring alignment with client expectations. • Managed project workflows effectively, maintaining transparent communication with clients throughout the project lifecycle. ### Web & Graphic Designer/Team Lead @ BoNa Coffee Holdings Corp Jan 2007 – Jan 2010 • Led a creative team responsible for branding and graphic design across four diverse companies, enhancing their visual identity. • Developed marketing materials, including print ads and merchandise designs, resulting in increased customer engagement. • Coordinated with suppliers for print and display needs, ensuring timely and high-quality installations for storefronts. ## Education ### Bachelor of Arts in Multimedia Arts Asia Pacific College ## Contact & Social - LinkedIn: https://linkedin.com/in/tmcranada --- Source: https://flows.cv/tonimichelec JSON Resume: https://flows.cv/tonimichelec/resume.json Last updated: 2026-04-13