# Tonya Rado > Product Design Leader Location: San Francisco Bay Area, United States Profile: https://flows.cv/tonyarado I am an experienced leader in product and user experience design with over two decades of experience at various tech companies in Silicon Valley, including Intuit, Personal Capital, Williams-Sonoma, Macys.com, Publicis Sapient, Accenture, and Product Lab. I prioritize building empathy with customers to understand their needs, pain points, motivations, and values. I humanize the design process through design thinking and rapid experimentation. Collaboration is key to my approach, as I work closely with engineers, product managers, marketers, designers, user researchers, and client stakeholders to simplify solutions. I transform complex challenges into user-friendly designs that are informed by data analysis, design intuition, and empathy. I excel at implementing rapid prototyping and testing a wide range of design concepts to create digital solutions that genuinely address customer needs. I have extensive in-house experience designing websites and mobile and desktop applications. In my most recent role, I led design and strategy for various projects across different industries and managed a team of designers. Previously, I oversaw the mobile and website design and strategy for the registry experience across Williams-Sonoma’s family of brands, collaborating with stakeholders, product managers, engineers, researchers, and UX designers. I have successfully led large-scale version 1 design initiatives from inception to launch for Intuit, Personal Capital, and various startups. My design solutions align strategically with customer needs and business objectives. I hold a Global Executive MS in Strategic Design and Management from Parsons School of Design - The New School, as well as a BFA in Communication Design and a BA in Professional Writing from Carnegie Mellon University. **Specialties:** Strategic Design, Product Design Leadership, Innovation Design, Human-Centered Design, Rapid Prototyping, Design Thinking, Building Empathy and Relationships, User Research, Designing Futures, Digital Transformation, and Designing AI Products and Services. ## Work Experience ### Director of AI Product Design @ Product Lab LLC Jan 2024 – Present | San Francisco, CA • Lead design strategy for various projects across industries. • Manage project roadmaps, sprints, and design deliverables for multiple clients across various industries. ### Design Experience Manager @ Accenture Song Jan 2021 – Jan 2024 | San Francisco, CA • Led design and strategy for various projects across industries. • Managed a team of designers and provided career growth and development. • Mentored junior designers in the apprenticeship program. ### Experience Design Lead @ Williams-Sonoma, Inc. Jan 2021 – Jan 2021 | San Francisco, CA • Led the mobile and website design and strategy of the registry experience across William Sonoma’s family of brands, including West Elm, Pottery Barn, Pottery Barn Kids, and Williams-Sonoma, and collaborated with stakeholders, product managers, engineers, researchers, and UX designers. • Created customer journeys, concept explorations, and prototypes to identify opportunities and friction points, tested with customers, and brought the registry experience to market. ### Associate Creative Director, Experience @ Publicis Sapient Jan 2020 – Jan 2021 | New York, NY, San Francisco, CA • Designed new wealth management features for a well-known financial institution’s mobile app and the onboarding experience across features. • Led the complete hands-on design process, including concept creation and prototyping in Figma, high-fidelity UX/UI, visual design, and user research. • Worked closely with client stakeholders, contributed to product strategy, and ensured the customer was at the center of the end-to-end design process. ### Freelance Experience Design Lead @ My CyberPath Jan 2020 – Jan 2020 | San Francisco, CA • Conceptualized and designed a responsive website experience and design system for My CyberPath, a new cybersecurity startup. • Created a logo for My CyberPath with a brand designer. • Worked closely with Engineering to ensure the site followed the design system. ### User Experience Design Lead @ Macy's Jan 2018 – Jan 2019 | San Francisco, CA • Led design of new marketing initiatives, including Macy’s Star Rewards and Deals page. • Conceptualized and designed new features and enhancements for the shopping bag and checkout experience for the website and mobile app. • Conducted in-store rapid testing and design research. • Conceptualized new features and components, created storyboards, workflows, customer journeys, interactions, wireframes, high-fidelity mockups, and design standards based on business goals and customer research. • Designed user experiences that met short-term and long-term business goals and customer needs (KPIs and user success metrics). • Collaborated with executives, UX managers, product managers, engineers, and user researchers to discover/empathize, define, ideate, prototype, and test designs for new and existing features on Macys.com. • Ensured design deliverables were consistent with the user experience design vision and principles. • Designed across Web desktop, mobile Web, mobile app experiences, ensuring a consistent, engaging experience across different platforms. • Championed UX design and innovation at Macy’s and contributed to establishing design as an essential component of the process. • Mentored junior designers in the UX organization and helped out on different projects to meet tight deadlines. ### User Experience Design Lead @ SmartBiz. SBA loans made easy. Jan 2016 – Jan 2018 | San Francisco, CA • Led redesign of core components of SmartBiz’s web and mobile app, including dashboard redesign, onboarding experience, and interactive debt schedule. • Customers appreciated the transparency and insights provided in the new design experience. • New dashboard redesign immediately answered their fundamental questions: “Where do I stand?”, “How do banks evaluate me?” and “How can I improve?” • Customers gained a better understanding of the loan application process and quickly learned how to improve their chances of getting approved for a loan. • Drove improvements for key metrics (e.g., user engagement, conversion, revenue). ### Principal Product Designer @ MoneyStream Jan 2014 – Jan 2016 | Los Gatos, CA • Led redesign of MoneyStream’s onboarding and first-time use experience. • Customers built their finance management calendar as part of the onboarding experience. The calendar was one of the most popular features of MoneyStream’s app. Many customers made comments like, “This really speaks to me.” • Mentored other designers of a cross-functional team. • Led redesign (interaction and visual design) of MoneyStream’s mobile app, including Dashboard, Calendar, and Accounts. • Led design of MoneyStream’s new bill pay feature for web and mobile. • Drove user adoption and engagement rates. ### Freelance Designer @ Freelance UI/UX designer · Product designer Jan 2013 – Jan 2014 | San Francisco Bay Area ### Head of Design @ Personal Capital Jan 2010 – Jan 2013 | San Carlos, CA • Led initial design and launch of Personal Capital’s financial tools across Web and mobile devices. • Led conceptual design, interaction design, visual design, information architecture, prototyping, and user research. • Led and mentored junior designers as part of a cross-functional team. • Drove improvements for key metrics (e.g., user engagement, conversion, revenue). • iPhone and iPad apps earned 5-star ratings on the App Store and Best in Show at Finnovate. ### Principal Product Designer, Global Small Business, New Ventures @ Intuit Jan 2008 – Jan 2010 | San Francisco, CA and Bangalore, India • Led interaction and visual design of initial product offerings targeting customers and small business owners in emerging markets. • Led design of a mobile and Web app that enabled small business owners to send targeted offers to a select group of interested customers. Customers could accept offers and use them immediately. • Led the design experience of Quicken Online for the Indian market. • Drove design and collaborated with ICICI Bank in India to integrate Quicken Online into their website. • Drove high user adoption and engagement rates that resulted from new designs. ## Education ### MS in Strategic Design for Global Leadership Parsons School of Design - The New School Jan 2018 – Jan 2019 ### BFA in Communication Design Carnegie Mellon University ### BA in Professional/Technical Writing Carnegie Mellon University ## Contact & Social - LinkedIn: https://www.linkedin.com/in/tonyarado --- Source: https://flows.cv/tonyarado JSON Resume: https://flows.cv/tonyarado/resume.json Last updated: 2026-04-07