# Tony Baek

> Product Designer at ServiceNow | AI-native UX | Agentic AI | Design Systems | B2B SaaS

Location: San Francisco, California, United States
Profile: https://flows.cv/tonybaek

Design was never a choice for me—it was a natural extension of how I think and create. Growing up in a family of makers, I gravitated toward building, experimenting, and refining. I initially studied Computer Science but quickly realized I was more drawn to how experiences take shape visually and functionally. This led me to Interaction Design, where I deepened my understanding of design as a problem-solving process, system, and strategy. I believe great design isn’t just about aesthetics—it’s about clarity, intent, and execution. In an era where AI accelerates standardization, differentiation comes from authenticity. Execution is my mantra—I invest deeply in my work as a designer because design reaches its full potential when it is thoughtfully realized and experienced.

## Work Experience
### Product Designer @ ServiceNow
Jan 2026 – Present | San Francisco Bay Area
Product Designer focused on AI-native workflows, Agentic AI, and enterprise SaaS for financial operations (Accounts Payable).
- Own end-to-end product design (0→1, 1→N), including UX, UI, interaction design, and prototyping
- Design AI/ML-powered experiences and agentic workflows for decision-making systems
- Build and scale design systems, design tokens, and reusable components (APO HQ)
- Drive DesignOps, cross-functional collaboration, and product strategy with PM and engineering
- Work across enterprise platforms, B2B SaaS, fintech, and workflow automation

### Associate Product Designer @ ServiceNow
Jan 2024 – Jan 2026 | Santa Clara, California, United States
Core Business Services Workflows(CBSW)의 Accounts Payable Operations(APO)을 위한 에이전틱 AI, 워크플로우, 생성형 AI을 디자인하고 있습니다.

### Product Design Intern @ ServiceNow
Jan 2023 – Jan 2023 | San Francisco, California, United States
Sourcing and Procurement Operations(SPO) | Finance and Supply Chain Workflows(FSCW)

- 심층적인 갭 분석을 통해 Source-to-Pay 제품군의 텔레메트리 대시보드에서 주요 UX 갭을 식별
- 제품에서 기능 단위까지의 도입 인사이트를 논리적으로 추적할 수 있도록 구조화된 텔레메트리 프레임워크를 디자인
- 데이터 기반 모니터링 시스템을 확립하여 리스크 고객을 식별하고 성장 기회를 발굴

### Sergeant, HCTR Operator, Squad Leader @ Republic of Korea Army
Jan 2019 – Jan 2021 | South Korea

### UX/UI Designer Intern @ ServiceNow
Jan 2019 – Jan 2019 | Pleasanton, California, United States
Now Design System

- 확장 가능하고 접근성을 준수하는, market-ready 디자인 시스템 컴포넌트를 설계
- 색맹 사용자들을 위한 기하학적 데이터 시각화 패턴을 도입
- 개발자와 디자이너를 위한 논리적 디자인 사양(design specifications)을 작성


## Education
### Bachelor of Fine Arts - BFA in Human Computer Interaction
California College of the Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/tony-baek
- Portfolio: https://www.tonybaek.design

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Source: https://flows.cv/tonybaek
JSON Resume: https://flows.cv/tonybaek/resume.json
Last updated: 2026-04-13