# Tony Dinoff > Product | UX | Designer & Researcher Location: New York, New York, United States Profile: https://flows.cv/tonydinoff Product | UX Design | Research + Strategy: I am a Senior Product and UX Designer with a 15+ year proven track record of delivering innovative, user-centered solutions across healthcare, government, and commercial sectors. My expertise lies in leading cross-functional teams, navigating complex ecosystems, and applying Human-Centered Design, Agile, and Lean UX methodologies to produce measurable results. I excel at building trust with stakeholders, fostering collaboration between design and engineering, and translating business objectives into designs that enhance user experience and drive multimillion-dollar outcomes.I focus on empathy, adaptability, collaboration, communication, and continuous improvement — to build thoughtful solutions for complex problems, and to provide direct value to real people. ## Work Experience ### Lead Product | UX Designer + Researcher @ Flexion Inc. Jan 2023 – Present | New York, NY Project: Medicare Payment Application Modernization Flexion is a mid-sized software company specializing in building products for U. S. federal and state government agency contracts, requiring adaptability to complex requirements, integration with multiple stakeholder teams, and continuous iterative delivery in Agile environments. Led the Product and UX Design team on a $10M+ Medicare claim processing modernization initiative benefiting over 65 million Medicare beneficiaries and providers. Introduced Agile and Lean UX practices to teams unfamiliar with iterative design, building trust and demonstrating value. Fostered a culture of cross-functional collaboration, integrating engineering into the design process to accelerate delivery without compromising quality. Frequently partnered with engineers to produce live code prototypes when timelines required immediate validation. Designed and iterated on claims processing interfaces and workflows to improve clarity, reduce processing time, and lower error rates. Led user research and prototype testing to guide feature prioritization and incremental releases. Established scalable design system components, pattern libraries, and accessibility standards within 6 months, ensuring high-quality user experiences. ### Sr. Product | UX Designer + Researcher @ Flexion Inc. Jan 2023 – Jan 2024 Projects: Contract Awards for Medicare and Office of Head Start Led and mentored strategic UX design initiatives on challenge bids for multiple federal contract bids end-to-end from concept to execution. Spearheaded winning bids for Medicare and Office of Head Start contracts, securing $15M+ in awards and expanding staffing by 30+ hires. Demonstrated Flexion's capacity to design and build software rapidly while adapting to evolving technologies. Mentored internal teams to improve design processes and delivery capabilities. Client confidence in our initial delivery led to budget expansion by 3x and team growth from 14 to 45 personnel. ### Sr. Product | UX Designer + Researcher @ Flexion Inc. Jan 2022 – Jan 2023 Projects: Medicare Patient Outcomes Data APIs Designed and launched two APIs enabling Medicare providers to access and analyze patient outcome data. Ensured compliance with privacy, security, and accessibility standards while maintaining usability. Collaborated with data, engineering, and clinical stakeholders to translate complex healthcare requirements into actionable interfaces and dashboards. Documented API requirements and provided sample UI components to support faster adoption and development. ### Sr. Product | UX | Interaction Designer @ Consultancy | Freelance Jan 2019 – Jan 2022 | New York, New York, United States I continued my work at WebMD | Medscape in the Sr. UX | ID | PM role as a consultant, acting as lead designer for marquee product modules for Medscape Education, along with freelance projects for additional clients. I continued to provide value by solving complex design problems and refining products that generated ~$40M-$60M per year in revenue. Managed stakeholder expectations and designed for product and business requirements while ensuring 508 compliance (accessibility) and responsive behavior across desktop-to-mobile. Led user research, wireframing, prototyping, and iteration on Medscape Education modules and other high-value product features. Collaborated with product, engineering, and sales teams to align design solutions with strategic goals and revenue objectives. Designed and refined websites, promotional materials, and digital assets for two contemporary New York City art galleries and an independent music label. ### Sr. UX | Interaction Designer | Product Manager @ WebMD Jan 2016 – Jan 2019 | New York, NY WebMD is the largest and most trusted provider of consumer healthcare information. Medscape, the physician-focused division, delivers clinical reference, medical news, and accredited continuing medical education for healthcare professionals. ~99% of the work below supported Medscape Education’s marquee products and platforms. Led an end-to-end redesign of Medscape Education’s marquee product suite to simplify workflows, increasing user engagement by 43%. Established a reusable design system and component library, reducing design-to-development handoff time by 28%. Implemented structured Agile design sprints and cross-functional workshops, improving on-time delivery by 17%. Partnered with Sales and Pharma stakeholders to translate commercial requirements into clinician-centered features, raising renewal rates for sponsored education modules and improving stakeholder satisfaction. Directed mixed-method UX research (interviews, contextual inquiry, prototype testing, analytics) to prioritize roadmap work, eliminating key usability blockers and reducing support escalations. Mentored and scaled the design team while instituting accessibility checkpoints and QA gates, decreasing post-launch remediation and improving inclusive usability. ### UX | Product Designer | Resource Manager @ WebMD Jan 2013 – Jan 2016 | New York, NY Co-led a comprehensive redesign of medscape.com and native apps to streamline navigation and increase mobile task completion by 37%. Managed resource planning and sprint allocation across the design team, improving project throughput by 31%. Produced high-fidelity wireframes, interactive prototypes, and detailed specs that reduced development time and accelerated releases by 19%. Integrated user research insights into product roadmaps to prioritize high-value clinician features, improving targeted user satisfaction and lowering feature churn. Standardized visual and interaction guidelines across platforms to reduce UI regressions and strengthen brand consistency. Coordinated cross-functional stakeholder reviews (Product, Engineering, Marketing), ensuring alignment and timely delivery of major releases. ### Interaction | Web Designer | Presentation Specialist @ WebMD Jan 2010 – Jan 2013 | New York, NY Standardized source-file templates and production workflows, improving team productivity by 22%. Designed product and automated advertising templates that supported ad system operations and materially contributed to ~$24M in advertising revenue. Taught and deployed Agile and resource best practices across the team, reducing handoff delays and improving cross-team transparency. Created high-impact VP-level presentation materials for national conferences, increasing stakeholder engagement and follow-up opportunities by 27%. Introduced QA checkpoints and versioning practices that reduced late-stage design revisions by 18%. Mentored junior designers on production standards and accessibility best practices, raising overall team output quality and reducing rework. ### Sr. Interactive | UX | Web Designer @ Consultancy | Freelance Jan 2008 – Jan 2010 | New York, NY Provided UX, interaction, and digital design services for commercial ad agencies, pharmaceutical agencies, and media outlets, delivering campaign assets, microsites, and interactive experiences that supported successful client pitches and high-visibility brand initiatives. Designed and delivered 200+ interactive and static campaign assets that contributed to pitch wins and increased agency billings by 29%. Developed reusable templates and production pipelines, cutting average turnaround times by 23%. Built microsites and campaign landing pages with optimized interaction flows, increasing average session duration on tested projects by 37%. Collaborated with creative directors, copywriters, and developers to produce interactive prototypes that validated concepts and reduced production risk. Standardized asset handoff documentation, motion specs, and developer annotations to improve integration clarity and reduce ambiguity in implementation. Delivered high-quality assets on schedule for high-profile clients (Grey Group; Hearst; J. Walter Thompson; New York Times; Publicis; Rapp; Saatchi Healthcare; Slate Group; SourceMedia; Harrison & Star), maintaining client satisfaction and scope adherence. ### UX | Interactive Designer | Production Coordinator @ Renegade Marketing Group Jan 2006 – Jan 2008 | New York, NY Renegade secured a ~$7M contract to design and launch an e-commerce platform for Panasonic Consumer Electronics. I was brought in to resolve cross department bottlenecks between Design, Development, and Project Management, and to align production workflows for a timely, successful launch. Developed templated Photoshop source files optimized for developer integration, reducing asset integration time by 28%. Facilitated joint design-development workshops, improving cross-team communication and decreasing production delays by 17%. Created cross-platform compatible design templates that passed QA on first review for 92% of deliverables. Partnered with Project Management to align production milestones, lowering budget overrun risk and stabilizing timelines. Provided ongoing technical guidance to the design team, enabling them to produce assets within platform constraints and reducing rework. Supported troubleshooting during implementation, resolving integration issues that could have delayed the final launch. ### Sr. Interactive | Web Designer @ The College Board Jan 2003 – Jan 2006 | New York, NY The College Board is a non-profit organization providing educational programs and assessments to support students’ college readiness and success. This role involved delivering large-scale digital content with accessible, adaptable design to serve diverse audiences. Led UI design for a site-wide redesign, improving navigation efficiency and increasing average user path completion rates by 33%. Designed and deployed new application templates aligned with refreshed brand guidelines, enhancing design consistency across 100% of new pages. Collaborated with editorial and development teams to ensure accurate integration of content, reducing publishing errors by 21%. Produced interactive splash pages, animations, and promotional graphics that increased campaign click-through rates by 19%. Applied usability heuristics and accessibility best practices, improving site inclusivity for students and educators. Managed design iterations from concept to deployment under tight deadlines, ensuring timely delivery for seasonal program launches. ### Graphic | Interactive Designer | Web Developer @ Nettmedia Inc. Jan 2000 – Jan 2003 Nettmedia was an award-winning internet startup known for high-profile entertainment clients and pioneering digital experiences during the early web era, requiring rapid adaptation to emerging technologies and cross-disciplinary skillsets. Produced end-to-end interactive products for clients such as David Bowie and the New York Yankees, boosting client engagement by 41% on flagship campaigns. Designed and developed animations, multimedia content, and HTML layouts optimized for performance across major browsers. Applied ActionScript and Flash innovations to create industry-first interactive experiences, earning design recognition in multiple publications. Hand-coded HTML and streamlined asset optimization processes, reducing page load times by 26%. Supervised iterative upgrades for client sites, maintaining award-winning standards in a fast-changing digital landscape. Collaborated with cross-functional creative and technical teams to ensure brand vision was carried through to final delivery. ## Education ### Bachelor's degree in English Language and Literature Georgetown University ### UX Design Certification in User Experience Design General Assembly ### Product Management Certificate (PMC) in Product Management Product School ### General Assembly ### General Assembly ### General Assembly ### Georgetown University ## Contact & Social - LinkedIn: https://linkedin.com/in/tony-dinoff - Portfolio: https://tonydinoff.com --- Source: https://flows.cv/tonydinoff JSON Resume: https://flows.cv/tonydinoff/resume.json Last updated: 2026-04-17