# Tony Kennedy

> Director, Design at ESPN

Location: San Francisco, California, United States
Profile: https://flows.cv/tonykennedy

A persistent curiosity for how things work took me from managing projects to designing solutions in the wild. I pride myself on being an attentive listener, effective leader, and relish the opportunity to lead cross-functional teams. I live an active lifestyle, have a passion for all things sports, and live to travel the world.

## Work Experience
### Director, Design at ESPN @ The Walt Disney Company
Jan 2025 – Present | San Francisco Bay Area
Director of design for ESPN Fantasy and ESPN Bet

### Product Design Manager @ Included Health
Jan 2023 – Jan 2025 | San Francisco Bay Area
- Managing a team of designers on the Engage team
- Led the member communication strategy for Design and Marketing teams during one-app transition
- Started an animation guild to uplevel product quality with consumer grade micro-interactions using Lottie Creator and Principle

### Senior Product Designer @ Included Health
Jan 2021 – Jan 2023 | San Francisco, California, United States
Grand Rounds Health and Doctor On Demand are now Included Health. We’re on a mission to raise the standard of healthcare for everyone.

### Senior Product Designer @ Grand Rounds
Jan 2019 – Jan 2021 | San Francisco Bay Area

### Lead Product Designer @ Healthgrades
Jan 2018 – Jan 2019 | Greater Denver Area
Leading design sprints that bring together cross functional teams (Data Science, Data Eng, Doctors, Legal, Marketing, Engineering) to validate big ideas before they get into the product backlog.

### Senior User Experience Designer @ Bleacher Report
Jan 2016 – Jan 2018 | San Francisco Bay Area
•  Redesigned UX of app, creating a 10% boost in monthly active users and 7% growth in installs
•  Led product sprints, creating early alignment with stakeholders, developers, and designers
•  Reduced the development time for animations from one week to thirty minutes
•  Built research infrastructure, filling a qualitative data void in the product development process       
•  Recruited, onboarded, and mentored three designers on the product design team

### Interaction Designer @ Zoosk
Jan 2015 – Jan 2016
• Mentored junior designers on design research, interaction design and motion design
• Designed and evaluated an exposed navigation on iOS that led to a 3% subscription increase
• Created a new cancellation flow that utilized user behavior, reducing churn by 6% per month

### Junior Interaction Designer @ Zoosk
Jan 2014 – Jan 2015 | San Francisco Bay Area
• Learned platform specific constraints by designing for Android, iOS, Tablet, Touch, and Web
• Produced wireframes, clickable prototypes, and animations to communicate designs
• Articulated design decisions in weekly presentations to founders and the CEO

### Web Design and Development Graduate Assistant @ Indiana University
Jan 2012 – Jan 2014 | The School of Public Health
• Serving as interface designer, developer and database administrator
• Creating departmental websites for faculty and staff
• Managing the School of Public Health’s Scholarship application database

### UX Intern @ FormAssembly (By Veer West LLC)
Jan 2013 – Jan 2013
UX Intern | June 2013 – Aug 2013
FormAssembly | Bloomington, IN
• Conducted user research to gather feedback on website improvements
• Used research insights to design new web page interactions using wireframes
• Developed a usability testing plan

### Web Project Manager @ Lutron Electronics
Jan 2011 – Jan 2012 | Coopersburg, PA
•	Served primarily as a Project Manager for the Web team 
•	Made daily content edits in SharePoint on company’s Intranet and corporate website
•	Responded to daily feedback from internal employees and external customers
•	Created wireframes using Balsamiq for Web projects

### Information Systems Project Specialist @ Lutron Electronics
Jan 2008 – Jan 2011 | Coopersburg, PA
•	Solved PC/Network related problems remotely while working the PC Help Desk
•	Helped lead a project to migrate all Sales employees to our Blackberry Enterprise Server
•	Refined skills in communicating technology solutions to users who weren't technical


## Education
### Masters in Informatics in Human Computer Interaction Design
Indiana University Bloomington

### B.S. in Business Administration in Information Systems
The Ohio State University Fisher College of Business


## Contact & Social
- LinkedIn: https://linkedin.com/in/tonyrkennedy
- Portfolio: http://www.experiencetk.com/
- Portfolio: https://www.dropbox.com/s/flj1lv9wjorhn08/Tony-Kennedy-resume.pdf

---
Source: https://flows.cv/tonykennedy
JSON Resume: https://flows.cv/tonykennedy/resume.json
Last updated: 2026-04-13