At Attentive, a leading text message marketing company, I serve as a Principal Product Designer, focusing on the design and user experience of our customer-facing web platform. My contributions are integral in leveraging real-time behavioral data to create engaging SMS experiences for over 4,000 businesses.

Responsibilities & Skills:

End-to-End Design Ownership:

Leading design projects from ideation through to pixel-perfect execution, while demonstrating expertise in design strategy for consumer and enterprise experiences.

Cross-Functional Collaboration:

Partnering with Engineering and Product Management teams to create user-centric experiences, and maintaining a strong visual design language across all products.

Design Advocacy & Expertise:

Acting as an in-house design and UX expert, I advise on best practices, display proficiency in prototyping and visual design software (including Figma), and am adept at producing high-quality designs in a fast-paced environment.

Communication & Adaptability:

Utilizing strong communication skills to facilitate cross-team engagement, and displaying openness and adaptability to creative feedback.

In this role, my primary objective is to contribute to Attentive's mission of revolutionizing text message marketing through innovation, AI assistance, and engaging SMS experiences.

• I provide UX and product design to businesses and teams looking for help with website and applications.

• I’ve been lucky to work on wide-ranging projects including: e-commerce, fintech, IoT, marketing analytics, marketing integration, brand development, design strategy, and more.

Responsibilities in addition to Senior UX Designer at Macys.com:

• Led the conceptualization and design of user-facing features across various platforms (web, mobile apps, and in-store), aligning with Macy's strategic vision and business goals.

• Championed user experience design throughout the organization, leveraging analytics and strategic planning to foster a culture of innovation and continuous improvement.

• Utilized user-centered design principles and methodologies to create high-fidelity mockups and prototypes, iteratively refining based on user feedback and research.

• Mentored and coached UX designers, fostering their development and ensuring alignment with the company's strategic vision.

• Established strong relationships with key business stakeholders, advocating for user-centered design solutions and effectively managing multiple projects simultaneously.

• Managed the UX for customer journey components involving product decisions including product details, recommendations, lists and the gift registry.

• Clarified UX for project teams across multiple initiatives to help prioritize a coordinated user-centric experience with measurable ROI.

• Sold UX initiatives to stakeholders, managers and leadership through formal & informal presentations which resulted in a broad grassroots buy-in on our UX vision.

• Interviewed UX applicants to vet candidates and identify strengths that would fill out the team.

• Provided mentorship, support, and onboarding to UX team members.

• Created strong departmental tools, processes, and best practices that ensured consistency, efficiency and clear communication.

• Researched the competitive landscape and reported trends to be leveraged or avoided.

• Led brainstorming sessions that identified user problems and inspired solutions benefiting both customers and business.

• Communicated ideas to teams and users through sketches, mapping, flowcharts, wireframes and prototypes.

• Provided ongoing UX deliverables that feed Agile sprints and ensured thoughtful iterations of incremental feature improvement and more holistic product UX.

• Led UX in a massive retooling of the Macy’s wedding registry experience that secured funding for years. The final presentation compellingly told several interconnected user stories and received comments from senior leadership like “[this is] the best presentation I’ve seen in 10 years.”

• Led and supported UX for multiple concurrent projects.

• Designed responsive and static websites, web applications, and apps for mobile and tablet.

• Developed site maps, task flows, wireframes, content architecture, click-through prototypes, and user stories.

• Collaborated regularly with client stakeholders, visual designers, developers, and research teams to create solutions free of roadblocks.

• Created templates, resources, and scripts to increase team productivity.

• Shared practical knowledge and taught team members new skills through workshops and day-to-day guidance.

• Acquired significant financial knowledge through extensive work on brokerage tools for investors and advisors.

Clients: Charles Schwab, Intuit, WalMart, DocuSign