Lead design for Developer Monetization, launching the Price Optimization feature that enabled A/B testing of in-experience pricing — increasing creator revenue by 8% and driving a $24M annual uplift in platform revenue.

Shipped Regional Pricing, empowering creators to set localized prices and expand access for players in diverse markets.

Partnered with Payments & Commerce teams to redesign the Buy Robux purchase flow and evolve pricing systems following new app-store rulings, improving transparency and driving conversion.

Serve as Design Lead for Ads & Brands, overseeing design for Ads Manager and Publisher Controls, ensuring monetization integrity, trust, and inclusive experiences across the ecosystem.

Champion experimentation, design systems, and cross-functional alignment, mentoring designers and scaling tools used by millions of creators worldwide.

Led design for MoPub, Twitter’s programmatic ad exchange, guiding multi-year redesigns that introduced machine-learning pricing models, automated management tools, and scalable design patterns.

Partnered with PM, Engineering, and Data Science to optimize ad yield and usability, elevating MoPub’s performance before its acquisition in 2021.

Expanded the Twitter Developer Platform, enabling third-party developers to build on core APIs and creating new opportunities for developer innovation.

Drove cross-team alignment across Ads, Revenue, and Platform orgs, ensuring consistency through design systems and shared frameworks.

Mentored junior designers, introduced data-informed design practices, and strengthened experimentation culture across the org.