San Francisco, California, United States
Led design for MoPub, Twitter’s programmatic ad exchange, guiding multi-year redesigns that introduced machine-learning pricing models, automated management tools, and scalable design patterns.
Partnered with PM, Engineering, and Data Science to optimize ad yield and usability, elevating MoPub’s performance before its acquisition in 2021.
Expanded the Twitter Developer Platform, enabling third-party developers to build on core APIs and creating new opportunities for developer innovation.
Drove cross-team alignment across Ads, Revenue, and Platform orgs, ensuring consistency through design systems and shared frameworks.
Mentored junior designers, introduced data-informed design practices, and strengthened experimentation culture across the org.