# Tony Pavés > Product Design Leader @ Roblox | Designing systems that connect creativity, commerce, and community | Ex Twitter (1.0), Facebook, AKQA, & Hot Studio Location: San Francisco, California, United States Profile: https://flows.cv/tonypavs I’m a product design leader who builds scalable systems where creativity meets commerce. At Roblox, I help shape how millions of creators grow sustainable businesses by designing monetization and platform experiences that drive both creator success and company growth. My work blends craft, clarity, and platform thinking. I collaborate with PMs, engineers, and data scientists to translate complex systems into tools that feel simple, scalable, and human. Beyond pixels, I lead through influence — aligning stakeholders, mentoring designers, and connecting design craft to measurable business impact. Before Roblox, I designed at Twitter, Facebook, AKQA, and Hot Studio — building products and brand experiences that balanced usability, performance, and accessibility. Across every role, my mission stays the same: design systems that empower people to create, connect, and thrive. ## Work Experience ### Product Design Lead @ Roblox Jan 2023 – Present | San Francisco Bay Area Lead design for Developer Monetization, launching the Price Optimization feature that enabled A/B testing of in-experience pricing — increasing creator revenue by 8% and driving a $24M annual uplift in platform revenue. Shipped Regional Pricing, empowering creators to set localized prices and expand access for players in diverse markets. Partnered with Payments & Commerce teams to redesign the Buy Robux purchase flow and evolve pricing systems following new app-store rulings, improving transparency and driving conversion. Serve as Design Lead for Ads & Brands, overseeing design for Ads Manager and Publisher Controls, ensuring monetization integrity, trust, and inclusive experiences across the ecosystem. Champion experimentation, design systems, and cross-functional alignment, mentoring designers and scaling tools used by millions of creators worldwide. ### Staff Product Designer @ Twitter Jan 2021 – Jan 2023 | San Francisco, California, United States Led design for MoPub, Twitter’s programmatic ad exchange, guiding multi-year redesigns that introduced machine-learning pricing models, automated management tools, and scalable design patterns. Partnered with PM, Engineering, and Data Science to optimize ad yield and usability, elevating MoPub’s performance before its acquisition in 2021. Expanded the Twitter Developer Platform, enabling third-party developers to build on core APIs and creating new opportunities for developer innovation. Drove cross-team alignment across Ads, Revenue, and Platform orgs, ensuring consistency through design systems and shared frameworks. Mentored junior designers, introduced data-informed design practices, and strengthened experimentation culture across the org. ### Senior Product Designer @ Twitter Jan 2019 – Jan 2021 | San Francisco, California ### Product Designer @ Twitter Jan 2017 – Jan 2019 | San Francisco, California ### Product Designer (contract) @ Twitter Jan 2017 – Jan 2017 | San Francisco, California ### Freelance Designer @ tonypaves.com Jan 2004 – Jan 2017 | San Francisco, CA Visual Design & Art Direction for interactive experiences, print and packaging, and identity and branding. ### Product Designer @ Facebook Jan 2014 – Jan 2016 | Menlo Park, CA Designed internal enterprise platforms supporting hiring, engagement, and retention, enabling faster data-driven decision making. Created dashboards and workflow systems that improved efficiency and reduced manual processes. Partnered with engineering and data science to simplify complex systems into human-centered tools used across the org. Contributed to early design ops and system thinking practices that shaped how Facebook built internal products. ### Freelance Sr Designer @ AKQA Jan 2012 – Jan 2013 | San Francisco Worked with creative team to bring traditional advertising campaigns to digital media. Created innovative UI solutions to help refresh and launch multiple brand experiences. ### Freelance Sr. Visual Designer @ Hot Studio Jan 2010 – Jan 2012 As part of the Brand Experience team, I collaborated with user experience designers and the development team to create visual solutions for interactive experiences. ### Freelance Designer @ Trinity Brand Group Jan 2006 – Jan 2012 | Berkeley, CA Packaging design for food and beverage industry as well as corporate identity and brand design. ### Freelance Creative @ Goodby, Silverstein & Partners Jan 2010 – Jan 2010 | San Francisco, CA I created web layouts and advertising campaign concepts for Fortune500 companies. ### Interactive Designer @ Code and Theory Jan 2008 – Jan 2010 My roll as interactive designer was to create visual design solutions and information architecture for web and mobile applications. ### Flash Designer/Design Lead @ Eveo Jan 2007 – Jan 2008 Created interactive flash presentations for medical and pharmaceutical clients ## Education ### BFA in Computer Arts: New Media Academy of Art University Jan 2001 – Jan 2004 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/tonypaves - Website: http://www.tonypaves.com --- Source: https://flows.cv/tonypavs JSON Resume: https://flows.cv/tonypavs/resume.json Last updated: 2026-04-07