2026 — Now
Built FlowCompass, a market analysis product that helps investors and traders move from market data to clearer decisions.
Led product strategy, UX/UI design, feature definition, positioning, and end-to-end product iteration. Designed the experience to help users spot leaders, catch improving setups earlier, manage fading strength, and focus on the names that matter across macro, sectors, countries, and watchlists.
At GoldTeam AI, we’re building an AI-powered platform tailored for government contractors to streamline and strengthen the proposal process. Our product focuses on generating staffing plans for technical volumes, using AI to automate writing functional role descriptions, intelligently matching candidates to roles, and drafting compelling qualification summaries. By integrating talent data from HRIS, ATS, public sources, and prior bids, we help contractors identify staffing gaps, allocate resources strategically, and enhance proposal quality. The result: faster bid development, lower risk of disqualification, and stronger positioning in the federal market.
2021 — 2023
🎨 UX/Design
Worked with the team to define the minimum feature set/MVP scope.
Mapped out end-to-end flow/UX for the MVP.
Provided ongoing design support for new features and requests from clients.
🚀 Delivery/Results
Launched the MVP in six months.
Acquired one client (Multinational financial institution with billions in assets under management).
🔀 Process
Prioritization framework
Worked with PM and the team to formulate a prioritization framework/ system that enabled us to organize, prioritize, and track new and existing product ideas, features, and requests.
It enabled the team to understand better why they're working on what they're working on, how much/what impact they will have, and how they will contribute to the bigger picture.
♟️ Strategy
Company Vision
Designed a company vision to help the company:
Understand our long-term strategy and how our current products contribute to long-term goals.
Inspire and motivate the internal team (retention) and candidates (conversion).
Product strategy
Informed product direction and future roadmap via research and validation.
🔍 Research
Consumer/FA research
Worked with PM to construct a process, conduct research, analyze, and formulate insights that can be used to make product decisions.
Quantitative data gathering
Proactively gather other available data and statistics to help us better inform our decisions.
📣 Sales/Marketing
Product demos
Created various interactive prototypes to help the marketing team showcase and validate our product's capabilities quickly and iteratively based on the client's feedback.
Various marketing materials
Created other types of marketing materials to help facilitate marketing efforts.
2019 — 2021
Greater Seattle Area
Reimagined Hagerty’s digital ecosystem working with the Chief Digital Officer - how their various products could work together to maximize the business value and customer satisfaction.
Contributed to helping the Chief Digital Officer communicate the vision to senior executives and successfully get funding for future digital initiatives.
Helped Hagerty executives understand current problems with their communication and email strategy and create more informed approaches to decrease dissatisfaction and email opt-outs.
Worked with PM and stakeholders to gather business & technical requirements and formulate a product vision, strategy, and MVP.
Led the launch of My Garage from scratch - functioning as a UX lead.
Post-launch acquisition and conversion of new customers:
New garages: 36,757
New vehicles: 20,914
Post-launch engagement and satisfaction of customers:
Garage completion rate: 44.3%
Retention rate: 27.6%
Garage/vehicle views per user: 4.22
Defined and designed the My Garage admin experience from scratch - enabling Hagerty employees to monitor and manage their users, engagements, and transactions.
Defined and designed the end-to-end user experience of Hagerty’s Self-Service experience from scratch.
Redesign of the new account dashboard, billing & payments, policy management, and more.
Established a lean product development & data-informed process working with PM and VP of product.
Education
2003 — 2006
Art Institute of Seattle
Interactive media design
2003 — 2006