# ⚡Tony Yoo > Founder & Designer at ✶FlowCompass Location: Greater Seattle Area, United States Profile: https://flows.cv/tonyyoo As a seasoned product designer with over 15 years of experience, I have worked with a wide range of companies, from Fortune 500 to small startups, including Microsoft, Getty Images, and SigFig. With my unique approach that combines data-inspired processes, design thinking, and craftsmanship, I have helped these companies build products that exceed customer expectations, drive revenue growth, and improve operational efficiency. I have played a key role in successfully launching numerous products, such as SigFig's MVP, which was launched within six months and acquired one multinational financial institution with billions in assets under management. Additionally, I designed and led the launch of Hagerty's Marketplace from the ground up, which resulted in 37k new garages, 44% garage completion rate, and over 1k listings in a few months. And at Outlook, I led the customer side of rapid product development, driving a team to test 100 A/B tests annually, with roughly 33% resulting in significant successes. I enjoy designing great experiences individually and in distributed teams, working with tech giants and startups and am interested in new industries and ambitious businesses that want to grow. Brand Experience: Amtrak, BioWare, Capcom, DreamWorks, EA, Estee Lauder, iStock, Ford, Kodak, Kohler, Landsend, Lenovo, Microsoft, Nick, Nintendo, Thinkstock, Xerox ## Work Experience ### Founder & Designer @ FlowCompass Jan 2026 – Present Built FlowCompass, a market analysis product that helps investors and traders move from market data to clearer decisions. Led product strategy, UX/UI design, feature definition, positioning, and end-to-end product iteration. Designed the experience to help users spot leaders, catch improving setups earlier, manage fading strength, and focus on the names that matter across macro, sectors, countries, and watchlists. ### Investor & Designer @ Curious Labz Jan 2023 – Present ### Principal Product Designer @ GoldTeam AI Jan 2024 – Jan 2025 At GoldTeam AI, we’re building an AI-powered platform tailored for government contractors to streamline and strengthen the proposal process. Our product focuses on generating staffing plans for technical volumes, using AI to automate writing functional role descriptions, intelligently matching candidates to roles, and drafting compelling qualification summaries. By integrating talent data from HRIS, ATS, public sources, and prior bids, we help contractors identify staffing gaps, allocate resources strategically, and enhance proposal quality. The result: faster bid development, lower risk of disqualification, and stronger positioning in the federal market. ### Principal Product Designer @ SigFig Jan 2021 – Jan 2023 🎨 UX/Design • Worked with the team to define the minimum feature set/MVP scope. • Mapped out end-to-end flow/UX for the MVP. • Provided ongoing design support for new features and requests from clients. 🚀 Delivery/Results • Launched the MVP in six months. • Acquired one client (Multinational financial institution with billions in assets under management). 🔀 Process Prioritization framework • Worked with PM and the team to formulate a prioritization framework/ system that enabled us to organize, prioritize, and track new and existing product ideas, features, and requests. • It enabled the team to understand better why they're working on what they're working on, how much/what impact they will have, and how they will contribute to the bigger picture. ♟️ Strategy Company Vision • Designed a company vision to help the company: - Understand our long-term strategy and how our current products contribute to long-term goals. - Inspire and motivate the internal team (retention) and candidates (conversion). Product strategy • Informed product direction and future roadmap via research and validation. 🔍 Research Consumer/FA research • Worked with PM to construct a process, conduct research, analyze, and formulate insights that can be used to make product decisions. Quantitative data gathering • Proactively gather other available data and statistics to help us better inform our decisions. 📣 Sales/Marketing Product demos • Created various interactive prototypes to help the marketing team showcase and validate our product's capabilities quickly and iteratively based on the client's feedback. Various marketing materials • Created other types of marketing materials to help facilitate marketing efforts. ### Principal Designer @ Superformula Jan 2019 – Jan 2021 | Greater Seattle Area • Reimagined Hagerty’s digital ecosystem working with the Chief Digital Officer - how their various products could work together to maximize the business value and customer satisfaction. • Contributed to helping the Chief Digital Officer communicate the vision to senior executives and successfully get funding for future digital initiatives. • Helped Hagerty executives understand current problems with their communication and email strategy and create more informed approaches to decrease dissatisfaction and email opt-outs. • Worked with PM and stakeholders to gather business & technical requirements and formulate a product vision, strategy, and MVP. • Led the launch of My Garage from scratch - functioning as a UX lead. - Post-launch acquisition and conversion of new customers: - New garages: 36,757 - New vehicles: 20,914 - Post-launch engagement and satisfaction of customers: - Garage completion rate: 44.3% - Retention rate: 27.6% - Garage/vehicle views per user: 4.22 • Defined and designed the My Garage admin experience from scratch - enabling Hagerty employees to monitor and manage their users, engagements, and transactions. • Defined and designed the end-to-end user experience of Hagerty’s Self-Service experience from scratch. - Redesign of the new account dashboard, billing & payments, policy management, and more. • Established a lean product development & data-informed process working with PM and VP of product. ### Co-Founder & Head of Design @ Asgard Analytics Jan 2018 – Jan 2019 | Greater Seattle Area Overview • Did rapid market research and validation with multiple MVP(Minimum Viable Product) designs to discover product/market fit. • Led the overall brand strategy, design execution, and product user experience. Marketing • Collaborated with co-founders to define the company’s strengths & values, positioning, and brand. • Defined, maintained, and evolved the company’s visual identity across multiple channels with illustration, icon design, presentations, and web design. • Created illustrations & visuals to communicate the company’s product offerings, benefits, and unique selling points to the customers. • Defined and executed various marketing strategies to improve awareness and consideration. • Improved SEO (e.g., domain authority: from 0 to 18) and organic traffic to the main website by creating original content such as infographics and blog articles. • Analyzed data and user behaviors to identify potential problems (e.g., usability, credibility, understandability) and improve the website. Product • Gathered available statistical data to formulate a hypothesis and inform design decisions. • Hypothesized and designed MVPs based on research findings - creating artifacts such as visuals, prototypes, and videos. • Validated MVPs with customers and gathered their feedback. • Iterated rapidly based on customer feedback. ### Product Designer / Evangelist @ Microsoft Jan 2016 – Jan 2018 | Greater Seattle Area Overview • Collaborated with a cross-functional team of designers, engineers, product managers, and researchers to identify core problems, develop design solutions, and improve fundamental value propositions of Outlook across web, mobile, and desktop. • Led the customer development side of a rapid 'discovery sprint' and 'data-informed' product development approach that led to a team testing 100 A/B tests per year, with roughly 33% being large successes. - Feature that employs AI to allow users to highlight and reference information back in email resulting in 1.3M users with 23% repeat users in the first iteration. - Time Zone control resulted in 71% retention for ~100k users who schedule across different time zones. • Above process resulted in a 3-person team we pitched to the Outlook VP being funded to promote data-informed product development and culture change within the Outlook organization (~1,200 people). - The team was considered a success after six months, and a permanent ~10 person team was formed. Research • Communicated with senior management and product manager to identify business goals. • Performed qualitative research to gain insights: interviews, focus groups, usability tests, and customer feedback. • Performed quantitative research to gain insights: analytics, A/B tests. • Identified and prioritized problems/opportunities and informed senior management of the findings. Design & Prototype • Designed flows, prototypes, sketches, and high-fidelity visuals for new features. • Participated in design reviews to receive and provide feedback on current explorations. • Worked closely with engineers to ensure high-quality implementation and user experience. • Designed marketing materials such as graphics and videos to promote new features. Test & Validate • Conducted usability tests with internal and external users. • Revised and improved designs based on A/B test results, user feedback, research, tech constraints, and business decisions. ### Visual, UX/UI Consultant @ Freelance Jan 2011 – Jan 2015 • Provided design and user experience expertise to businesses and agencies. - Clients: Microsoft, Getty Images, Ascentium, POP, Curious Office, L4 Mobile, Bsquare, Superformula. • Designed informative and engaging graphics to: - Help executives and teams communicate their vision or ideas with internal and external audiences. - Summarize complex information and make them simple and easy to understand. • Worked with clients to conceive and execute interactive experiences across various digital platforms: web, mobile, tablet, kiosk, and desktop. • Designed and launched the Thinkstock Plugin in Adobe Exchange App Marketplace, reduced the cost and time by half (estimated timeline was 6mo but finished the project in 3mo). • Defined design direction and UI for the community portal for Microsoft Game Studio’s new game - Project Spark. • Defined design direction and UI for the Kohler kiosk used in Home Depot stores. • Led the interactive landing page experience design for the Microsoft Kinect Campaign on xbox.com - created original concepts, visuals, and storyboards and oversaw the production and quality. • Designed visual and interactivity of the marketing website for the Star Wars Old Republic game. ### Lead Designer @ Struck Jan 2009 – Jan 2010 • Designed online marketing campaigns to increase customer acquisition and engagement. • Led projects from concept to execution: creating original concepts and designs, overseeing the work of 2 other designers, and working closely with engineers and producers throughout the process. • Worked closely with producers on project definition & planning – defining business goals, audience, budget, scope, and timeline. • Communicated user experience by creating and presenting site maps, wireframes, flowcharts, mockups, and storyboards. • Designed and composed presentations to communicate ideas, solutions, and roadmaps to clients. • Created proposals and marketing strategies by researching and gathering client input. ### Visual Designer @ MercuryCloud Jan 2006 – Jan 2007 • Managed multiple roles by engaging in all phases of the project lifecycle: concept, design, production, testing, and maintenance. • Designed identity for clients, such as logos, business cards, brochures, and websites, under the supervision of the Creative Director. • Developed websites using HTML, CSS, and JavaScript. • Designed, animated, and optimized web banners and Flash animations. • Created interactive prototypes for client demos and testing. • Presented solutions to internal team and clients, describing design decisions in detail. • Created an online presence for the agency to attract new clients. ### Founder @ Protolize.org Jan 2005 – Jan 2006 • In just three weeks, I conceived, designed, and built an online community that allowed the designers and developers to share and review the various tools they use (think of Yelp for tools). • It resulted in 10k unique visitors per month (organic traffic) and was featured on the front pages of various social bookmarking websites such as Digg, Delicious, and Reddit. ## Education ### Interactive media design Art Institute of Seattle Jan 2003 – Jan 2006 ## Contact & Social - LinkedIn: https://linkedin.com/in/tonyyoo - Portfolio: https://tonyyoo.com - Portfolio: https://blog.tonyyoo.com --- Source: https://flows.cv/tonyyoo JSON Resume: https://flows.cv/tonyyoo/resume.json Last updated: 2026-03-30