• Initiated the new design system for the e-commerce website by conducting user research, competitive analysis, and delivering high-fidelity prototypes.

• Overcame technical constraints by applying creative problem-solving skills, balancing visual design elements with optimal loading times across both desktop and mobile platforms for an enhanced user experience.

• Created user journey maps and flowcharts to visualize the end-to-end experience, and identified improvement opportunities in the search and purchase interaction processes.

* Conducted a thorough analysis of the original website flow through user interviews and journey maps, and re-maped the website to fit in the new product system that increased the user’s activity in the product page by 63%

* collaborated with frontend developer on tools such as react, java script, bootstrap, and css to analyze different design strategiesÞ

* Designed and experimented with data tracking and information sharing features, enabling the user and the company to visualize sustainability impacts

* Converted print publications into digital formats based on data collected from surveys and interviews to address the challenges posed by the pandemic

* Initiated redesigns, data analytics, design metrics, and concept testing of a community service app for users located in Tianhe, Guangzhou

MyCommute

* Worked cross-functionally with photography department and ST department to create a UCI-branded online permit shop design

* Designed wireframes and paper prototypes to illustrate general layout

* Decreased30% of the time users spend on each process

Bike Month

* Built new graphical contents, media kits, and animation videos for the UCI bike website and attracted 20% more new visitors and improved student participation rate by 42% on virtual platforms