# Tony (Zhaoming) Chen > UIUX | Web Design | Product Design | Visual Design | Marketing Graphic Design Location: Palo Alto, California, United States Profile: https://flows.cv/tonyzhaomingchen Creative - Insightful - Willing to go beyond Hello! I'm Tony! A passionate and energetic designer, who highly focuses on bringing smooth communication between the design and the viewer. Eager to provide more artistic values to our everyday lives. I am passionate about all the different experiences that I could encounter through visual graphic and UIUX design. I am happiest when I am creating because it allows me to explore my curiosities and express myself through designs. As an artistic designer, I love seeing things from new perspectives and possibilities because it enhances my ability to communicate with more love and passion. Strengths: Creative thinking skills; Detail-oriented; Effective communication; Problem-solving; Organizational skills; Critical thinking; Collaboration skills; Flexibility; Insightful listener; Strategic thinker. Skills: Figma; Adobe XD; Sketch; Illustrator; Photoshop; InDesign; Typography; Lightroom; Premiere; Sketching; Excel; Layout; Branding; User Experience Research. Portfolio: https://www.tonymakedesign.com/ Let's work together! ## Work Experience ### Co-Founder @ ING Studio Jan 2025 – Present | New York City Metropolitan Area ### User Experience Design Intern @ cooledtured collections Jan 2024 – Jan 2024 | Los Angeles, California, United States • Initiated the new design system for the e-commerce website by conducting user research, competitive analysis, and delivering high-fidelity prototypes. • Overcame technical constraints by applying creative problem-solving skills, balancing visual design elements with optimal loading times across both desktop and mobile platforms for an enhanced user experience. • Created user journey maps and flowcharts to visualize the end-to-end experience, and identified improvement opportunities in the search and purchase interaction processes. ### UX Research & Designer @ JB Coating Technologies LLC Jan 2023 – Jan 2023 * Conducted a thorough analysis of the original website flow through user interviews and journey maps, and re-maped the website to fit in the new product system that increased the user’s activity in the product page by 63% * collaborated with frontend developer on tools such as react, java script, bootstrap, and css to analyze different design strategiesÞ * Designed and experimented with data tracking and information sharing features, enabling the user and the company to visualize sustainability impacts ### Visual Designer @ JunYe Design Jan 2021 – Jan 2022 | Guangzhou, Guangdong, China * Converted print publications into digital formats based on data collected from surveys and interviews to address the challenges posed by the pandemic * Initiated redesigns, data analytics, design metrics, and concept testing of a community service app for users located in Tianhe, Guangzhou ### Graphic/User Interface Designer @ UCI Parking and Transportation Services Jan 2019 – Jan 2021 | Irvine, California, United States MyCommute * Worked cross-functionally with photography department and ST department to create a UCI-branded online permit shop design * Designed wireframes and paper prototypes to illustrate general layout * Decreased30% of the time users spend on each process Bike Month * Built new graphical contents, media kits, and animation videos for the UCI bike website and attracted 20% more new visitors and improved student participation rate by 42% on virtual platforms ### Assistant Graphic/Visual Designer @ JunYe Design Jan 2019 – Jan 2019 | Guangzhou, Guangdong, China * Collaborated closely with a multidisciplinary team to conduct contextual inquiry and deliver promotional materials, including flyers, marketing campaigns, and an integrated e-commerce platform UI ## Education ### Master of Fine Arts - MFA in Communication Design Pratt Institute ### Bachelor of Arts - BA in Fine/Studio Arts, General UC Irvine ### Bachelor of Arts - BA in Fine/Studio Arts, General UC Irvine ## Contact & Social - LinkedIn: https://linkedin.com/in/tony-chen-0913 - Portfolio: https://www.tony-design.com - Behance: https://www.behance.net/tonychen-19 - Dribbble: https://dribbble.com/tc_Stark --- Source: https://flows.cv/tonyzhaomingchen JSON Resume: https://flows.cv/tonyzhaomingchen/resume.json Last updated: 2026-04-13