# Tosh Araki

> Product Designer at Netflix

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/tosharaki

Tosh has proven track records in user experience design of CE (consumer electronics) products, mobile/web/desktop apps, AR, voice UI, haptics interactions. He has a strong leadership in helping team produce the best output under fast-moving work pace.

## Work Experience
### Senior Product Designer, Partner Device Platform @ Netflix
Jan 2022 – Present | San Francisco Bay Area
Leading the highly technical, complex product design of Netflix's partner device toolings to enable CE manufacturers, telco operators and SoC vendors to make their devices Netflix-certified.  Our platform enables Netflix experience on hundred millions of smart TVs, Set Top Boxes, streaming sticks and game consoles all over the world.

### Staff Product Designer @ RMS
Jan 2019 – Jan 2021 | San Francisco Bay Area
(RMS was acquired by Moody's Analytics in Sep 2021)

- Led product design of company's flagship products: TreatyIQ and ExposureIQ

ExposureIQ is a catastrophe risk management software that allows reinsurers to make faster and more accurate decision.
https://www.moodys.com/web/en/us/who-we-serve/insurance/intelligent-risk-platform/exposureiq.html

TreatyIQ is a risk analysis and pricing software that provides treaty underwriters foresight of marginal impact, risk drivers and pricing performance simulations.
https://www.moodys.com/web/en/us/who-we-serve/insurance/intelligent-risk-platform/treatyiq.html

### UX Design Architect @ Immersion Corporation
Jan 2017 – Jan 2019 | San Jose, CA
- Responsible for virtually all design works including haptics, interaction, visual, sound, motion for mobile AR apps and HMD (Head Mount Display) AR apps to showcase Immersion’s haptic technology
- Design project management : Led design + engineering team in San Jose and Montreal. Including sprint planning, task breakdown, resource allocation, tracking, reporting.

### Design R&D Manager / Sr Design Producer, Sony Creative Center @ PlayStation
Jan 2014 – Jan 2017 | San Francisco Bay Area
- Directed overall UX and voice & audio production for of Sony’s neckband style smart wearable device “Concept N” (http://www.fxp.sony.net/N/life/)
- Managed design R&D team to create a new UX by leveraging Sony’s technologies such as depth sensing, voice recognition, user behavior recognition, etc. Performed entire creative design cycle - research, synthesis, ideation, concept design, prototyping and user testing
- People management and team operation (hiring, budgeting, contract, patent filing, reporting to upper management)

### Sr Manager, UX Planning and Design, Digital Reading Business Division (e-Books) @ Sony Electronics
Jan 2013 – Jan 2014 | San Jose
- Managed UI/UX team to create a cohesive design system for Sony “Reader” e-book reading device, mobile+desktop apps and Reader Store e-commerce site for multiple platforms
- Hands-on design work and software implementation
- Responsible for product planning and launch in US, Canada and European market
- People management and team operation (hiring, budgeting, contract, patent filing, reporting to upper management)

### UX Design Lead, Digital Reading Business Division (e-Books) @ Sony Electronics
Jan 2009 – Jan 2013 | Los Angeles / San Jose
- Managed UI/UX team to create a cohesive design system for Sony “Reader” e-book reading device, mobile+desktop apps and Reader Store e-commerce site for multiple platforms
- Hands-on design work and software implementation
- Team management, hiring, mentoring, performance evaluation

### Next-gen UI Design Lead, Common Software Platform, Audio Business Group @ Sony
Jan 2008 – Jan 2009 | Tokyo, Japan
- Managed UI design & engineering team to develop OpenGLES based 3D UI framework for Sony’s hardware products such as Walkman, nav-u (portable GPS) and NETJUKE (HDD component audio system)
- Directed and created the first version of "Sony Touch Panel Human Interface Design Guideline"

### Embedded Linux Software Engineer @ Sony
Jan 2003 – Jan 2008
- Worked as C/C++ software engineer for Sony’s embedded Linux product family
- Developed various software components ranging from a low-level library to middleware and applications such as; DRM (Digital Rights Management) library / Low-level BSD socket networking library / Device firmware updater / Music recommendation application / DLNA network music client and server system with SQL database, etc

### Technical Marketing Engineer - IP Videoconferencing Products @ Sony
Jan 2001 – Jan 2003
- Planned and executed the sales promotions, exhibitions, seminars and technical trainings
- Opened up the new sales channels with VAR (Value Added Reseller) and System Integrators such as Cisco Systems, NetOne Systems, NTT, etc.
- Introduced the enterprise WAN optimization and QoS solution in collaboration with Packeteer Inc.

### System Engineer - Satellite Content Distribution System @ Sony
Jan 2000 – Jan 2001
Supported the deployment, installation and operation training of TOYOTA’s satellite content distribution system in the ground station facility in Nagoya, Japan

### Web Designer / Consultant @ Freelance Web Designer (Self-employed)
Jan 1996 – Jan 2000 | Tokyo, Japan
- Worked as a freelance web designer/consultant for clients such as GE Japan, GE Healthcare, PRAP Japan, Odakyu Railroad Company, Technobrain, etc.


## Education
### Bachelor of Science (B.S.) in Computer Science
Keio University

### Graphic Design
Tokyo Design Academy


## Contact & Social
- LinkedIn: https://linkedin.com/in/tosharaki

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Source: https://flows.cv/tosharaki
JSON Resume: https://flows.cv/tosharaki/resume.json
Last updated: 2026-03-30