Built and led customer-centered design organizations, enabling cross-functional teams to perform and scale. Coached teams on discovery processes and collaboration. Shaped product vision and strategy.

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Industries – Fintech | Manufacturing | Executive Search | B2B | B2B2C

Stages – Early-stage | 0-1 | Product-Market Fit | Startup | Growth phase

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Responsibilities

• Built a shared understanding of "why" around customer needs and business objectives.

• Assessed and elevated client team design maturity to improve team impact, alignment, and performance.

• Coached cross-functional teams in effective collaborative working practices.

• Established craft standards and processes for design and discovery practices.

• Visualized complex systems and customer problems to facilitate alignment.

• Partnered with cross-functional leadership to develop strategy and clarify opportunities.

• Recruited, onboarded, and mentored staff.

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Led design on a collaborative, cross-functional team to research, design, and implement an MVP blueprinting product to plan and optimize safe, efficient, high-quality vehicle production.

Completed UX research, design, delivery, and testing in 7 months, 36% faster than planned, using the additional time to develop Search, Versioning, and Workflow Management features.

MVP product enabled the Blueprinting team to document 400 tasks in 12 months, allowing the Manufacturing team to exceed their vehicle delivery goal by 400% in 2023.

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Integrated lender data into the mobile agent referral experience to enable the Realtor/Rocket Mortgage partnership and open opportunities for partnerships with additional lenders.

Improved speed and efficiency of design files and design system components with auto-layout, coached the broader design team in Figma best practices.

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Coached cross-functional teams in effective collaboration and customer-centered product development during 3-year organizational transition from Series B to IPO.

Designed a marketplace tool for brokers that, combined with team growth, facilitated a 200% increase in private market transaction volume from $1B to $3B in just over 1 year.

Defined an outcomes-based strategic vision for a 0-1 product in 3 weeks, providing the team with immediate, medium, and long-term approaches to deliver customer value.

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