# Tracey ✍️ Watson > Design Leader at Netflix Games Location: United States, United States Profile: https://flows.cv/traceywatson I’m a UX and content designer with more than 20 years of experience working on digital products for major brands. I thrive in roles where storytelling and emerging technologies intersect. ## Work Experience ### Manager, Product Design - Games @ Netflix Jan 2024 – Present ### Senior Manager, Content Design - Games @ Netflix Jan 2024 – Jan 2024 ### Manager, Content Design - Games & Emerging Content Experiences @ Netflix Jan 2022 – Jan 2024 ### Lead Content Designer - Games @ Netflix Jan 2020 – Jan 2021 ### Lead Content Designer - Interactive Experiences @ Netflix Jan 2019 – Jan 2020 ### Studio Lead, Narrative Design (Candy Crush Saga) @ King Jan 2018 – Jan 2019 | Stockholm, Sweden Managed a team of narrative designers and led the narrative design discipline at King’s flagship studio in Stockholm, overseeing the creative story, game, and brand elements for multiple titles across studios. Evangelized the craft by leading presentations, workshops, and brainstorms about storytelling and creative processes. Oversaw the lore and narrative elements of the multi-billion dollar Candy Crush franchise, working with IP stakeholders, game teams, marketing, and user researchers. Conducted narrative design work – writing stories, dialogue, voice over scripts, UI copy, story bibles – on individual titles from conception to launch and live operations. Collaborated closely with game teams and centralized departments (audio, marketing, UX research) to ensure narrative cohesion and proper implementation. ### Advisory Board Member @ XRDC Jan 2016 – Jan 2018 | San Francisco Bay Area Reviewed talk submissions, secure content, and mentor presenters for GDC’s standalone AR & VR conference, covering games, entertainment, enterprise training, healthcare, medical, automotive, and more. ### Senior Editorial Designer, User Experience & Artificial Intelligence @ Bank of America Jan 2017 – Jan 2018 | New York, NY Acted as the content lead for Erica, the bank’s pioneering artificial intelligence-powered virtual assistant. Wrote dialogue and copy for both voice and text user interfaces, enabling customers to perform tasks and receive proactive financial insights (e.g. upcoming bills, credit scores, etc.). Worked closely with product owners, engineers, and designers to determine complex logic, conditions, and branching user flows. Maintained the voice and style guide. Managed more spreadsheets than you could shake a stick at. ### Freelance Content Strategist, UX/UI Writer & Narrative Designer @ Various Companies Jan 2016 – Jan 2018 | Greater New York City Area Worked with multiple clients to write brand voice and tone, user interface copy, and overarching narrative for websites, apps, and games for consumer and healthcare industries. Collaborated closely with UX design, visual design, and development teams to create style guides, map out user flows, define narrative themes, execute copy, and conduct user testing. ### Adjunct Instructor, Copywriting Strategies for Better UX @ General Assembly Jan 2016 – Jan 2016 | New York, NY Pitched, designed, and taught the curriculum for “Copywriting Strategies for Better UX,” a class about the best practices of writing copy and brand voice for digital interfaces. Students also learned how to work with development teams. ### VP, Associate Creative Director @ Havas Life Jan 2016 – Jan 2016 | New York, NY Managed a team of 5 copywriters as the agency’s digital lead for the development of websites, mobile apps, games, and augmented reality/virtual reality experiences for healthcare and pharmaceutical clients. Responsible for managing relationships with technology vendors and external development teams for execution. Collaborated with my art director partner to come up with creative pitches for campaigns in dermatitis and rare infectious diseases, overseeing the concepts to execution. Won millions of dollars of business for the agency; clients included Sanofi and Shionogi. Ate three meals a day at the office. ### Copy Supervisor @ CDM New York Jan 2015 – Jan 2016 | New York, NY Conceptualized, pitched, and executed innovative digital experiences and tactical advertising campaigns for pharmaceutical and healthcare industry clients, which included web & mobile applications, virtual reality (Oculus Rift), augmented reality (Google Cardboard), and motion-sensing technology (Microsoft Kinect). Collaborated with Technology and UX teams to design and implement digital products, devising the content maps, user flows, UI copy, and information architecture. Wrote headlines, subheadlines, and taglines; worked closely with art directors for visual executions. Client list included Abbott, American Heart Association, Biogen, Novartis, Pfizer, and Takeda Oncology. ### Senior UX Writer, Digital Media Group @ DIRECTV Jan 2014 – Jan 2014 | New York, NY Lead writer for DIRECTV’s “self care” initiative, empowering customers to personalize their own needs for streaming services and bill pay. Worked closely with UX/UI designers, product managers, and producers to write UX and UI copy for all of DIRECTV’s websites and apps, including acquisition flows, streaming services, bill pay, equipment services, and FAQs. Ensured copy followed brand voice guidelines, global styles, and best practices; maintained and updated guidelines. Conducted competitive research and led user testing interviews for user education and onboarding. Identified process pain points and made improvements to workflow and content delivery pipelines in order to increase efficiencies. Presented UX/UI copy to stakeholders and addressed feedback as needed. ### Narrative Designer/Game Writer @ Gameloft Jan 2012 – Jan 2014 | New York, NY Created story elements — including premises, quests, user interface copy, and voice-over scripts—for more than 20 iOS/Android games. Worked closely with stakeholders such as Disney, Pixar, Hasbro, and 20th Century Fox. Pitched new ideas for research and development. Identified and troubleshot narrative issues with creative solutions. Observed focus groups to improve tutorials, monetization, and overall user experience. Supervised and mentored junior narrative designers. Notable projects: Cars: Fast as Lightning, My Little Pony: Friendship is Magic, The Oregon Trail: American Settler, Order & Chaos Duels Trading Card Game. ### Freelance Journalist, Copywriter & Editor @ Various Publications Jan 2003 – Jan 2012 | New York, NY Delivered hundreds of assignments — from in-depth features to interviews — about video games, technology, and comics for various online and print publications, including: AOL, Electronic Arts, The Escapist, Forbes, G4TV, GamePro, Inked Magazine, News Corp., The New York Post, NYLON, Official Xbox Magazine, PlayStation Magazine, TIME, Time Out New York, ToyFare, Wired, Wizard Entertainment, and more. ### Games & Technology Editor, UGO.com @ Hearst Jan 2010 – Jan 2010 | New York, NY Managed over a dozen freelance writers, editing and publishing 5-10 articles per day on video games, technology, toys, and comics. Used social media to engage users and promote site content. Tested a new content management system and created step-by-step documentation. Raised key metrics for technology section: 22,000 unique visitors and 69,000 page views per month to 344,000 UV and 3.1 million PV per month in only 10 months. ### Lead Editor, Video Games, MTV.com @ Viacom Jan 2008 – Jan 2009 | New York, NY Wrote and published several articles a day on the MTV Multiplayer blog about games and technology, including writing previews and reviews, and conducting in-depth interviews with game developers. ### Associate Editor, Video Games, MTV.com @ Viacom Jan 2006 – Jan 2008 | New York, NY ### Assistant Editor, Music, MTV.com @ Viacom Jan 2005 – Jan 2006 | New York, NY Maintained and updated the MTV.com Music homepage, writing, revising, and publishing biographies for musical artists. Researched and wrote questions to conduct off-camera interviews with artists such as AFI, Dashboard Confessional, Green Day, Hawthorne Heights, Mastodon, etc. (emo, punk and metal was my beat). Reviewed the video footage to write scripts and record time codes, supporting the video editor in cutting the final video for online publication. ### Production Assistant, MTV.com & MTV2.com @ Viacom Jan 2003 – Jan 2005 | New York, NY Processed and encoded music videos for posting online. Posted the videos directly to the website using the Content Management System, tagging the videos with data accordingly. Hand-coded HTML pages to adjust images and copy. It’s as exciting as it sounds. ## Education ### Bachelor of Science (B.S.) in Mass Media & Communications New York University ## Contact & Social - LinkedIn: https://linkedin.com/in/traceyjwatson - Portfolio: http://www.traceywatson.com --- Source: https://flows.cv/traceywatson JSON Resume: https://flows.cv/traceywatson/resume.json Last updated: 2026-04-13