As a Product Designer at Zola, I was responsible for design and user research on the Vendor Marketplace platform. This included launching multiple large scale B2B and B2C products that greatly improved user conversion and retention for both our Vendor and Couple customer bases. I regularly partnered with product, business, and engineering from concept to post-launch tracking and iteration. I also led design discovery to identify impactful product opportunities to research, design, prototype, and test. I communicated designs to team members through wireframes, sketches, concepts, and prototypes. I also developed and maintained a design system for the Vendor Marketplace product.