# Tracy D.

> Designing AI ads experience at LinkedIn

Location: San Mateo, California, United States
Profile: https://flows.cv/tracy

- Experienced in building enterprise SaaS products. Specialize in MarTech & AdTech
- Built, maintained, and scaled a design system from the ground up
- Well-versed in user research methods, both quantitative and qualitative
- Skilled in UX Design, Information Architecture, UI Design & Illustration
- Years of experience mentoring students on user experience design

## Work Experience
### Senior Product Designer @ LinkedIn
Jan 2022 – Present | Sunnyvale, CA
- I built the AI-powered ad experience in LinkedIn's Accelerate campaign
- CTV ads
- Document ads
- Sponsored message/Click to message ads
- Thought leader ads

### Product Designer @ Flexport
Jan 2021 – Jan 2022 | San Francisco Bay Area
Design for Flexport.org
I design products such as carbon calculator and emission insights to help organizations reach their sustainability goals in global supply chain.

### Experience Designer III @ Adobe
Jan 2020 – Jan 2021 | San Francisco Bay Area
• Worked on Adobe Dynamic Chat
• Designed chatbot in pdf experience
• Lead design efforts of MEUE (Marketo Engage Unified Experience). Owned Tree Navigation design. 
• Designed the switching experience between Marketo Classic and Marketo Sky (our new interface) to ease the transition between the old and new experience
• Co-designed in-app onboarding flow with 2 other designers
• Collaborated with PM and PMM on MEUE roll-out strategy. Collaboratively defined requirements and OKR for alpha and beta release. 
• Assisted design system transition from Marketo Sky to Adobe Spectrum

### Experience Designer II @ Adobe
Jan 2019 – Jan 2020 | San Francisco Bay Area
Marketo was acquired by Adobe to become part of Adobe Experience Cloud.
• Owned the end-to-end design of Email Program, My Marketo Dashboard, and Global Search
• Collaborated with user researchers on generative and evaluative research
• Set, monitored and reported on product adoption metrics
• Drove the initiative to adopt the Scrum framework in the design of Marketo Sky features and implemented an agile process to include UX in product decision-making
• Facilitate bi-weekly show-and-tell meetings and helped organize lunch-n-learn to bring
transparency and continuous learning opportunities to the team

### UX Designer @ Adobe
Jan 2017 – Jan 2018 | Portland, Oregon Area
• Lead design of key features in Marketo Sky, including Global Search, Email Program, Event Program, Asset Labelling, My Marketo Dashboard, Marketing Activities Home Canvas etc.
• Conducted in-person and remote user research. Methods include focus groups, one-on-one interviews, surveys, usability tests. Used quantitative and qualitative user research data to inform and iterate on design decisions
• Worked closely in a cross-functional team including PMs and developers to discover user needs, run design sprints, and implement interactive prototypes into working products under a scrum framework
• Helped create and maintain Marketo design system with UX team and Integration engineers

### Graduate UX Design intern @ Strava
Jan 2016 – Jan 2016 | San Francisco Bay Area
• Analyzed survey data from 1200 Strava users and profiled 7 universal athlete persona types
• Identified target persona types by quantifying the marketing opportunity 
• Designed the two-stage user onboarding journey to better engage with newly registered users and increase the retention rate
• Built the interactive prototype of the new onboarding experience of Strava mobile app
• Conducted usability test to improve the prototype

Tools used in this project include-- 
UX Design: Sketch, InVision, UserTesting.com
Data Analysis: SQL, SPSS, looker

### Data Analytics & Visualization Immersion Project @ Mondelēz International
Jan 2015 – Jan 2015 | Deerfield, IL
Mondelēz International is an American multinational confectionery, food, and beverage conglomerate based in Illinois. It makes some of the best-known snacks brands around the globe. The global power brands include Oreo, TUC, Milka, Trident, Toblerone etc. 

I worked on a cross-channel measurement project that focuses on the alignment of the four corporate communication channels. I standardized and improved the current measurement system by creating three cross-channel metrics, a new measurement model, and an integrated measurement dashboard by Tableau. 

• Designed and led interviews with 7 stakeholders and key sponsors to gain actionable insights on four different communication channels
• Researched on social media benchmarking, competitor performance, and industry best practices
• Analyzed four corporate channels: intranet, social media sites, media relations, and corporate website with Webtrends, Google Analytics, Trendkite, Expion, Tracx and Vocus
• Developed an integrated measurement dashboard with Tableau that shows cross channel comparison


## Education
### Master of Science (M.S.) in Integrated Marketing Communications
Northwestern University

### Bachelor of Arts (BA) in Communication Studies
University of Michigan

### Journalism
Shanghai International Studies University


## Contact & Social
- LinkedIn: https://linkedin.com/in/mzdai

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Source: https://flows.cv/tracy
JSON Resume: https://flows.cv/tracy/resume.json
Last updated: 2026-02-23