Hi! I'm Tracy, a product designer who uses design and technologies to help people learn and express their creativity. I approach each project with a human-centered, data-driven design process. I prioritize inclusivity in the design process and actively contribute to collaborative working environments.

2024 — NowAskSia IncUX Designer

2024 — Now

Upgraded the company’s landing page to accommodate the new premium service plan, optimizing the page’s navigation, IA, and registration & onboarding user flow to promote subscriptions.

Established a style guideline covering colours, iconography, grid system, and UI components, building a design system foundation from scratch to streamline design processes and facilitate cross-function collaboration.

Held internal reviews and usability tests focusing on navigation accessibility and AI interaction, iterated design and addressed technical errors with PM and developers.

Conducted user interviews to study usage habits and expectations with AI-powered learning tools, then strategized and iterated features based on users’ needs.

2023 — 2023New York UniversityGraduate Assistant for Graphic Design and Office Management

2023 — 2023

Served as the primary designer of the office's print and online materials

Collaborated and executed the office marketing and social media plan

2023 — 2023New York UniversityGraduate Instructor, User Experience Design NYU K-12 Summer Course

2023 — 2023

Introduces 14 high-school students to the fundamentals of user experience (UX) research and design

Creating course materials, lectures, exercises, and feedback for the two-week course

2023 — 2023UrsaTechUser Experience Designer

2023 — 2023

Defined the end-to-end user experience and user interface designs of an AI-powered K-12 code learning platform, improving user satisfaction rate by 7.3%.

Innovated an AI assistant chatbot, providing prompts and input examples to bridge user expectations with AI mode capability, improving task completion rates by 10.8%.

Strategized UX plans and MVP launch scope by collaborating with cross-functional teams (i.e., PM, engineers, and marketing) to identify product goals and opportunities.

Performed competitive analysis on over 20 websites to uncover industry standards and trends, supporting the business growth plan by pinpointing new opportunities.

2022 — 2022SnapliiProduct and UX/UI Intern

2022 — 2022

Designed and iterated the company's E-commerce and FinTech products across mobile app and responsive website (i.e., sketch, wireframe, high-fidelity prototype)

Created and launched Snaplii’s membership referral feature by collaborating with PM, engineers, and marketing teams to increase membership purchases by 4.2%

Produced the company’s digital UX assets to promote company branding consistency

Education

New York University

Master's degree

University of Waterloo

Bachelor of Global Business and Digital Art

Appleby College

Experience+

Education

Master's degree

Bachelor of Global Business and Digital Art

High School Diploma