# Tracy Li > UX Designer | Product Designer | M.S. in Integrated Design and Media @ New York University Location: Brooklyn, New York, United States Profile: https://flows.cv/tracyli Hi! I'm Tracy, a product designer who uses design and technologies to help people learn and express their creativity. I approach each project with a human-centered, data-driven design process. I prioritize inclusivity in the design process and actively contribute to collaborative working environments. Ask me about projects I have designed and launched for AI applications, learning experiences, design systems, subscriptions, B2C user engagement, content moderation enterprise software, e-commerce, and user search experiences. Portfolio 🔗 https://www.tracyqli.com/ Tools: Figma • Adobe Creative Suite • Procreate • Slack • Jira • HTML/CSS • JavaScript ## Work Experience ### UX Designer @ AskSia Inc Jan 2024 – Present • Upgraded the company’s landing page to accommodate the new premium service plan, optimizing the page’s navigation, IA, and registration & onboarding user flow to promote subscriptions. • Established a style guideline covering colours, iconography, grid system, and UI components, building a design system foundation from scratch to streamline design processes and facilitate cross-function collaboration. • Held internal reviews and usability tests focusing on navigation accessibility and AI interaction, iterated design and addressed technical errors with PM and developers. • Conducted user interviews to study usage habits and expectations with AI-powered learning tools, then strategized and iterated features based on users’ needs. ### Graduate Assistant for Graphic Design and Office Management @ New York University Jan 2023 – Jan 2023 • Served as the primary designer of the office's print and online materials • Collaborated and executed the office marketing and social media plan ### Graduate Instructor, User Experience Design NYU K-12 Summer Course @ New York University Jan 2023 – Jan 2023 • Introduces 14 high-school students to the fundamentals of user experience (UX) research and design • Creating course materials, lectures, exercises, and feedback for the two-week course ### User Experience Designer @ UrsaTech Jan 2023 – Jan 2023 • Defined the end-to-end user experience and user interface designs of an AI-powered K-12 code learning platform, improving user satisfaction rate by 7.3%. • Innovated an AI assistant chatbot, providing prompts and input examples to bridge user expectations with AI mode capability, improving task completion rates by 10.8%. • Strategized UX plans and MVP launch scope by collaborating with cross-functional teams (i.e., PM, engineers, and marketing) to identify product goals and opportunities. • Performed competitive analysis on over 20 websites to uncover industry standards and trends, supporting the business growth plan by pinpointing new opportunities. ### Product and UX/UI Intern @ Snaplii Jan 2022 – Jan 2022 • Designed and iterated the company's E-commerce and FinTech products across mobile app and responsive website (i.e., sketch, wireframe, high-fidelity prototype) • Created and launched Snaplii’s membership referral feature by collaborating with PM, engineers, and marketing teams to increase membership purchases by 4.2% • Produced the company’s digital UX assets to promote company branding consistency ### GreenHouse Workplace Innovation Team Member/Researcher/Designer @ University of Waterloo - St. Paul's University College Jan 2020 – Jan 2022 GreenHouse is an innovation community for students and community members who want to create impactful ideas and ventures that generate social or environmental change. Launched in 2013, GreenHouse runs the on-campus discovery lab and startup incubator within St. Paul’s University College at the University of Waterloo. ### Branding & Design Intern @ UCCA Jan 2021 – Jan 2021 • Partnered with four departments to establish the venue for "Becoming Andy Warhol," the most comprehensive Andy Warhol exhibition ever held in China • Created digital assets (posters, videos, souvenirs, etc.) to generate interest in 3 exhibitions and 20+ events ### VP Communication of UWaterloo Arts Student Union @ University of Waterloo Jan 2018 – Jan 2019 ## Education ### Master's degree in Integrated Design & Media New York University ### Bachelor of Global Business and Digital Art in Global Business and Digital Art University of Waterloo ### High School Diploma Appleby College ## Contact & Social - LinkedIn: https://linkedin.com/in/tracy-q-li - Portfolio: https://www.tracyqli.com/ --- Source: https://flows.cv/tracyli JSON Resume: https://flows.cv/tracyli/resume.json Last updated: 2026-03-29