Manage shoes, bags and accessory categories. Oversee design and development of styles with direct communication with factories - techpacking, proto revisions, color and material development, fit testing, and milestone calendar creation.

Men’s Classics category lead; oversee men’s seasonal inline product range and help define focuses. Designing and storytelling for seasonal key concepts. Managing and mentoring other designers within the team.

Main concentration was helping to revive the women’s Classics product line, while also working on a variety of successful men’s silhouettes. Drove discussions on building holistic women’s product ranges and defining our women’s perspective and attitude.