# Tracy U.

> At the intersection of ingenuity, integrity and impact

Location: United States, United States
Profile: https://flows.cv/tracyu

I collaborate with teams to build exceptional, data-informed, human experiences.

www.tracyulin.com

## Work Experience
### Fractional and Freelance @ Consumer, B2B, AI
Jan 2022 – Present | San Francisco Bay Area
Short-term projects and long-term contracts focusing on digital and AI engagement for DTC, UGC and regulated environments. Align teams and internal stakeholders around value proposition, customer journeys, architectures and designs to ensure optimal experiences throughout customer lifecycles.

### Director Of Product Design @ Kickstarter
Jan 2021 – Jan 2022 | San Francisco Bay Area

### Sr. Manager, UX Design @ Ancestry
Jan 2019 – Jan 2021 | San Francisco Bay Area
SAFe coursework: Product Owner;  Release Train Engineer

### Sr. Manager Product Design @ Groupon
Jan 2018 – Jan 2019
Distributed team management for merchant and consumer experiences.
Trained as Bar Raiser.

### Director Of CX @ Ten-X
Jan 2016 – Jan 2018

### Sr. Manager, Content Design @ Blue Shield of California
Jan 2015 – Jan 2016

### Content Designer @ Rearden Commerce
Jan 2010 – Jan 2013
Speaking Engagements : Content Strategy Forum 2012


## Education
### Experimentation and Testing
Reforge

### University of California, Berkeley

### Fellowship for Women and Miniorities working in Digital Journalism in Journalism
Newspaper Association of America

### Sociology
Austin Peay State University

### Product Owner & Release Train Engineer
Scaled Agile


## Contact & Social
- LinkedIn: https://linkedin.com/in/tracyulin
- Portfolio: http://www.tracyulin.com

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Source: https://flows.cv/tracyu
JSON Resume: https://flows.cv/tracyu/resume.json
Last updated: 2026-04-13